Associate Vice President, Brand Strategy Resume

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Confidential

Associate Vice President, Brand Strategy

Responsibilities:

Using consumer insights, market and brand research, evaluate opportunities for new products and develop go to market strategies for upcoming product launches.
Develop and execute digital marketing strategy and operational programming, including website, email, display and social media.
Establish and champion new programs, audiences, channels and growth strategies through lead gen and remarketing.
Leverage deep experience with digital media management, email marketing, display, paid search, SEO, web analytics and A/B testing to grow acquisitions and optimize ROI.
Determine relevant metrics, establish goals and reports to track progress and evaluate program results, analyze efficiencies and modify strategies based upon results as needed.
Manage $5 million dollar digital budget (social, programmatic display & video and research).

Confidential

Director of Interactive Marketing & Analytics

Responsibilities:

Managed relationships with all property departments and created strategies that increased ROI and awareness for each respective product.
Oversaw marketing research efforts including product positioning and predictive modeling.
Developed domestic and international digital marketing strategies to increase website traffic, market share, conversions and share of wallet.
Managed $10 million dollar digital budget (SEM, Social, Programmatic Display and Video)

Confidential

Interactive Marketing Manager

Responsibilities:

Managed all product email blasts and CRM initiatives, including creative content development and approvals.
Oversaw mobile, social and brand reputation management programs.
Developed marketing strategies to increase site visitor volume, conversion rates, market share and revenue.

Confidential

Advertising Specialist

Responsibilities:

Complied and analyzed statistical reports to evaluate campaign effectiveness.
Created and oversaw communication for mass marketing (email campaigns, Confidential, brochures, advertisements and promotional media).

Confidential

Advertising Coordinator

Responsibilities:

Worked as the internal agency for resort clients to ensure they met their marketing goals.
Coordinated implementation of all hotel and entertainment marketing programs for Confidential Grand.

Confidential

Creative and Advertising Manager

Responsibilities:

Served as the internal agency manager for entity clients, managing all traditional and digital marketing campaigns.
Managed brand development and execution for five unique brands.
Controlled media planning and buying for the company, totaling over $1 million annually included print, outdoor, radio, SEO, SEM, social and display.