SUMMARY:

• 7+ years of front - end, user-centered design experience.
• Human Factor International (HFI) certified usability analyst.
• Proficiency in designing highly usable, scalable and customizable enterprise web applications/portals and web sites.
• Strong working noledge of HTML, CSS, Rails, javascript/JQuery, ObjectiveC (iOS), C++ (Android)
• Strong leadership, project management and people management qualities.
• User Interface design (UI inception to completion, complete project life cycle).
• Requirement gathering, user research, competitive analysis, information architecture, Heuristic evaluation, wireframes and Hi/low fidelity prototype, use-case development, persona & scenario creation, user research, intuitive page flow design, usability testing.
• Design, Usability and Branding strategy for corporate clients.
• Adaptability and flexibility including ability to manage pressure, ambiguity and change.
• Ability to work wif geographically distributed teams.
• Excellent planning and consulting skills developed from extensive work wif customers and team members on a variety of challenging projects.
• Experience designing user experience deliverables for corporate products in iterative, waterfall and Agile development environments, experience across teh Product Development Life Cycle.
• Strong client interaction and presentation skills wif experience working wif cross-disciplinary teams from requirements until product launch on multiple projects.
• Conduction awareness sessions and on design and usability engineering methodology.
• Excellent understanding of Web technologies, Browser versions, User Interface and visual design wif experience and understanding of teh various platform constraints and implementation of teh document object model.
• 9+ years experience in graphic design & video production for broadcast, print & teh web
• Free lance experience working in, motion’s graphic, AfterEffets (Ae), video (Final Cut Pro X) and sound (Logic) editing for Hollywood, BBC & pinewood studios.

PROFESSIONAL EXPERIENCE:

Confidential, NY

UX Analyst

Responsibilities:

• Created screen-level interaction designs and detailed user interface specifications working from use cases, personas, scenarios and storyboards for requirements specified in NY Health Exchange functional documents.
• Conducted indepth user research through one-to-one interviews wif teh actual end user fitting wifin teh wide spectrum of eligibility criteria for affordable insurance. Handled extremely sensitive cases. Worked very closely wif SME to create a user centered design for teh enrollment and eligibility modules.
• Translated target audiences' needs, tasks, and goals into creative concepts and functional components by way of experience mapping.
• Designing in high pressure RAD environment wif constant renewal of business requirement. Worked very closely wif business users and stakeholders.
• Responsible for Front-end designusing wireframes based on teh functional requirements right from teh rough sketchbook stage to highly visual and interactive prototyping stage.
• Designed a forty eight-page/screen form wif several wireframes and highly interactive screens using Photoshop, Indesign and Visio for Identity Proofing and Eligibility and Enrolment of Individual. UX design focused on to optimize teh quality of navigation, presentation, content and interaction experience for teh user.
• Delivered high level designs and user research reports wif rapid prototyping to maintain UX strategy timeline to design 2 sprints ahead in teh SDLC.
• Served as one-person team, including graphic design, production, content management and development in HTML, JavaScript, PHP and XML
• Develop designs and improved functionalities for all interface assets from teh user’s perspective wif a clear understanding of their behavior and expectations from each health plan.
• Create UX/UI flow charts for wireframes, UI visuals, site maps and annotated templates.
• Conduct remote usability testing and performed Gap Analysis on existing vs New models.
• Moderated meetings wif several team spread-out in Pacific and Asian countries for multi-lingual GUI screens and worked on concurrent projects,in a dynamic environment.
• Understand target audiences' needs, tasks, and goals and translating them into creative concepts and functional components.
• Implement Google Analytics for repository of web log analytics and user research.
• Identify areas of difficulty and create solutions dat improve teh overall user experience. Created impressive visual documentation and marker pen animation videos to increase awareness about UX research, design & CRM
• Experience working on offshore-onsite model and identifying daily deliverables.
• Lead strategic, large scale online projects and mentor mid-to-junior developers, designers and architects.
• Develop and documented detailed user experience specifications for highly interactive interfaces.
• Assist in UAT by writing negative test cases for UI specific errors and notifications.

Confidential, NY

User Experience Consultant/Designer

Responsibilities:

• High level, in depth and first hand research on teh latest interaction design and technology trends to provide 4C groups’ trend forecasting, website data analysis, design and consultancy services, intelligence and designs dat create digital products dat leverage emergent technologies both for mobile and teh web.
• Responsible for UX consulting wif WGSN trend forecasting clients (mainly fashion and lifestyle brands) on future product launches, UX strategies and innovation.
• Responsible for Front-end designusing wireframes based on teh functional requirements.
• Develop several wireframes and highly interactive screens for New York/London/Milan fashion week using Indesign.
• Develop designs and improved functionalities for all interface assets from teh user’s perspective wif a clear understanding of their behavior and expectations.
• Rapid production of UX/UI flow charts for wireframes, UI visuals, site maps and annotated templates right from teh inception sketch book/ wireframe on a napkin phase to final interactive prototyping phase ready for testing and development.
• Develop pixel perfect XHTML/CSS markup and UI controls wif Flash ActionScript.
• Created UX communication material using innovative and experimental frameworks wif videos for web and broadcast using production skills from previous work experiences. Also, worked as a one-person production team to create corporate videos on Final Cut pro X and recording on Sony Z1 camera for business clients and internal company communication showcasing UX research.
• CMS: workflow engine, version control, content sharing, access and privileges, creation templates, resource library, content ingestion tools.
• Work closely wif Business Analyst and Product Owners to identify gaps in requirements if any.
• Responsible for Usability research on product concept in collaboration wif teh lead experience architect, SME and business user.
• Perform User research: focus groups, in-depth interviews, card sorting, reverse card sorting.
• Conduct extensive remote usability testing using Morae tools and performed Gap Analysis on existing vs New models and AB testing.
• Liaising wif key stakeholders, WGSN users and IT department to delegate wireframes to developers.
• Moderate meetings wif several teams spread-out in Pacific and Asian countries for multi-lingual GUI screens and worked on concurrent projects,in a dynamic environment.
• Understand target audiences' needs, tasks, and goals and translating them into creative concepts and functional components.
• Implement Google Analytics for repository of web log analytics and user research.
• Creating teh information architecture and proposing interaction designs (both site maps and page-level wireframes) for DenimHead Portal, HomeBuildLife web application.
• Identify areas of difficulty and create solutions dat improve teh overall user experience.
• Experience working on offshore-onsite model and identifying daily deliverables.
• Lead strategic, large scale online projects and mentor mid-to-junior developers, designers and architects.
• Perform design visualizations: storyboards, flows, wireframes, prototypes, vision pieces during project sprints.
• Develop and documented detailed user experience specifications for highly interactive interfaces.
• Led creation of a Web site development, documentation, and Web-site production tool, including graphic and text element tracking, automated HTML creation and bug tracking
• Renovated teh information architecture and finalized approach for UI design for Planet Retail Application.
• Interacted wif Business Users through interviews and contextual enquiry to understand client requirements.
• Identified user centered design patterns, established scenarios, placed designs into user context and created interactions dat align to those requirements.
• Performed Usability testing wif low fidelity prototypes and created test cases for UI models.
• Working wifin an agile software development environment of 2 sprints each and wifin a tightly knit UX team and performing duties as delegated by team/project lead.
• UX representative at teh daily scrum, JADs and business/functional requirement elicitation meetings.
• Planning and conducting usability testing, including regression testing.
• Worked closely wif UI Developers and Business Analysts to create user stories to meet shared UX needs.
• Creating test strategies and plans, test scenarios and tasks for impact analysis due to new change requests.
• Created wireframes for new screens and updated existing screens based on requirements.
• Screening participants, facilitating UAT usability testing and providing usability recommendations.
• Produce stunning, interactive experience visualizations to teh users for concurrence on GUI design.
• Documented design for each screen and identified input variables, users and boundaries for each system.
• Conducted Low & high fidelity prototyping and translated high-level design concepts into tangible and testable artefacts.

Confidential

UX consultant / Designer

Responsibilities:

• Created Rich Intelligent UI Design, from high-level requirements outlined in teh Business Requirement Document using UI framework: Ajax patterns, customizable pages, single sign-on integration.
• Managed and coordinated, a cross-functional community of practice around UX.
• Created screen-level interaction designs and detailed user interface specifications working from use cases, personas, scenarios and storyboards from sketchbook phase to highly interactive user journey mapping and prototyping researched designs and wireframes.
• Created Vox pop videos to implement teh variety in visual content on Vogue apps.
• Consulted on UX wif clients’ future product launches, UX strategies and to envision and realize innovative mobile solutions to enhance teh client’s ecosystem of offerings.
• Developed several highly interactive wireframes using InDesign for Vogue Web Site.
• Developed wireframes for online magazine for Vogue using Indesign, adobe photoshop and Balsamiq.
• Developed pixel perfect XHTML/CSS markup and UI controls wif Flash ActionScript.
• Responsible for Product design, information architecture & User Experience, interaction design.
• Lead Usability requirements and scope, project planning, build stakeholder consensus, and successful app and website launch.
• Worked wifin Scrum teams to ideate on design challenges as well as to evaluate teh feasibility of proposed solutions.
• Planned and adapted to ongoing changes while designing user experience roadmap.
• Aligned usability metrics wif business goals, in partnership wif cross functional objectives across multiple business units.
• Organized and conduct usability end to end testing, evaluation and contextual inquiry. Fixed bugs.
• Implemented Google analytics and implemented platform specific web log analytics and user research.
• Creating editorial, business and IT development worthy documentation to promoting best practices for achieving user experience goals.
• Created UI specific design documents and test cases for blueprint scenarios.

Confidential

UX designer / Production Controller

Responsibilities:

• Conceptualized and created engaging and highly usable designs for standard browser and mobile web pages, promotional applications and features using Adobe Creative Suite, plain text editors, CSS, HTML and related technologies.
• Maintaining teh idea book for teh team, on design, lifestyle, swatches, foods and any other inspiration.
• Ensured teh design and development reinforces branding guidelines and teh development follows software development processes and standard
• Low and high fidelity mockups on paper, wif Photoshop, Fireworks, PowerPoint, Visio, HTML, WPF, Silverlight and WinRT. Created eye-catching mockups using typography, color and imagery.
• Translated high-level product requirements into workflows, wireframes and designs.
• Worked collaboratively in a team environment wif business stakeholders, team leaders, project managers, front-end designers, engineers, content entry specialist and Quality Assurance (QA) analysts.
• Worked wif other designers and development project contributors to ensure teh consistency and quality of teh end product.
• Prototyped business concepts using a variety analogue and digital methods.
• Solved interaction design problems using analytical, usability testing and internal/external research.
• Worked closely wif key stakeholders and editorial teams, business analysts and developers.
• Supported teh clarification of site architecture and flow by iteratively developing information architecture diagrams, navigational maps, low and high-fidelity mockups and other product deliverables to effectively communicate UX designs and product requirements.
• Reviewed UI during UAT stages to ensure design are implemented to specification while being conscious of any constraints.
• Worked in production to create promotional videos for teh web and designed brochures for both print and teh web.
• Used standard tools (Axure, Photoshop) to provide expertly crafted IA and UX documentation and design.
• Produced a standalone CD-based demo version of teh product UI which uses teh same front-end codebase wif various DHTML tricks to mimic product behavior closely, allowing teh sales groups to show off new software functionality accurately and stylishly

Confidential

UX designer/Information Architect

Responsibilities:

• Created wireframes and mockup screens design for Times of India website
• Designed and developed professional and engaging user experiences for new and existing website interface and digital marketing communications initiatives.
• Collaborated wif Partner Managers to determine impactful and compelling design for partner, member, and client marketing initiatives
• Managed content & digital asset at super-user level.
• Present UI designs using tools such as wire-frame diagrams.
• Designed original artwork for teh newspaper website and sister tabloids
• Created high fidelity prototypes for teh UX team using teh CMS
• Liaising between creative and technical departments
• Redesigned landing pages of major directories to create efficient navigation systems for teh user
• Created new web page designs and report layout - user, business and content specific
• Maintaining, updating and troubleshooting issues wif teh content management system.