Senior Conversion Specialist Resume Charlotte, NC - Hire IT People

SUMMARY:

Accomplished eCommerce professional with 15 years of progressive experience working in Internet technology, leveraging both analytical and computer skills to deliver results.
Expertise in driving sales using a wide range of Internet marketing, onsite search, product recommendation, conversion, and web analytic software tools.
Recognized by peers and management for high performance, superior quality work, and being a team player. A proven, self - motivated leader with the ability to multitask and quickly acquire the necessary skills to get the job done.

PROFESSIONAL EXPERIENCE:

Confidential, Charlotte, NC

Senior Conversion Specialist

Responsibilities:

Responsible for managing revenue driving activities outside of normal day to day promotional spots on belk.com utilizing rule-based merchandising, dynamic personalized product recommendations and content insertion, A/B testing and onsite search optimization.
Grew onsite search percentage of sales to 39 percent last fiscal year utilizing Endeca’s Thesaurus and Experience Manager boost and bury rules, a growth of 6 percent over the previous fiscal year.
Increased percentage of sales from product recommendations by 20% by building a new set of business rules based around department codes rather than outdated category-based rules, A/B testing of product affinity algorithms and using time-based weighting of customer viewing and purchase behavior.
Subject matter expert for search on Google/Endeca Search-As-You-Type Sprint and requirement gathering for Digital Commerce Platform initiative.

Confidential

Internet Marketing Entrepreneur and Retailer

Responsibilities:

Founder and owner of a company dedicated to bringing quality products and value to customers in the Internet marketplace. Developed and launched WroughtIronRusticDecor.com, which offered a complete line of wrought iron decor, fireplace, lighting and garden products for homes. Created WroughtIronDecorBlog.com to support this site via external links. Personally carried out all SEO, SEM, PPC and social media advertising.

Confidential

Vice-President, Information Technology

Responsibilities:

Co-owner and founding partner of a real estate investment company that brought home buyers and sellers together through innovative investment and marketing techniques. Responsibilities included the creation and search engine optimization of 12 company websites and management of domain names and leads.

Confidential, SC and Waukegan, IL

Web Analyst

Responsibilities:

Responsible for the tracking, analysis, and reporting of website traffic and ecommerce activity for FamilyLife.com, and all Internet marketing initiatives carried out by FamilyLife (PPC, email campaigns, etc.) using WebSideStory’s HitBox / HBX (now Omniture SiteCatalyst) analytic tool.
Created and delivered PowerPoint presentations and technical to marketing managers and support staff pertaining to Web analytics.
Prepared weekly, monthly, quarterly and annual Internet reports for Executive Team, department managers and marketing managers.
Provided ad-hoc analytics support to internal marketing teams of three major FamilyLife departments: Conferences, Resources and Donor.
Prepared email marketing campaign reports showing open rate, click rate and conversion rate trends to provide insight to the effectiveness of past email campaigns. Prepared similar reports for banner ad campaigns.
Prepared conversion funnel and navigation path analysis reports to improve overall ROI by increasing site conversions in the three main revenue areas.
Provided leadership, direction and oversight to the Internet, broadcast and community marketing efforts of arena-based conferences in seven markets. Led customer acquisition marketing efforts using results of a data profile analysis performed on existing customer database by Acxiom.

Confidential, AR

Webmaster / Web Developer

Responsibilities:

Managed FamilyLife.com website working with a local Web design firm.
Supervised the ongoing development and implementation of site improvements, including the addition of on-demand RealAudio streaming of its nationally syndicated radio program, FamilyLife Today, and online ordering of resources offered on the broadcast.

Confidential, Houston, TX

Structural Design Engineer

Responsibilities:

Responsible for the analysis and design of offshore oil drilling platforms for Exxon affiliates worldwide, particularly off the coast of West Malaysia.
Wrote technical reports documenting the design of each platform.
Performed conceptual and optimization offshore platform design studies, fatigue analysis of existing platforms located in the South China Sea, and provided engineering design assistance during fabrication and installation.