Marketing Specialist, Front End Developer Resume

SUMMARY:

I understand the best way to help my clients is to listen to their goals. From that point I can use my analytical and creative abilities more efficiently and effectively.
I have a documented history of sitting with people and assisting them to more focused and attractive visual solutions.
I have built a reputation for diplomacy and for understanding the strategy behind designing web sites, email campaigns and print collateral to guide the audience’s eye and more importantly to deliver the appropriate message.
Photoshop Illustrator In - Design Premier Dreamweaver
Flash Professional Bootstrap 3 Word Press Eloqua Silverpop
Word Excel PowerPoint iCal / Outlook Google Analytics
Google Merchant Google Adwords inCopy

WORK EXPERIENCE:

Confidential

Marketing Specialist, Front End Developer

Responsibilities:

Confidential

Graphic Designer, Front End Developer

Responsibilities:

Creation of original vector drawings for use in corporate templates, saving marketing costs and avoiding licensing issues.
Design of new marketing kit templates for use nationally. Kits include posters, flyers, business cards, business card holders and counter cards.
Disciplined work ethic, home based position.

Confidential

Graphic Designer

Responsibilities:

Creation of 40 page memorial magazine involving complex Photoshop masking techniques to convey an emotionally appropriate content.

Confidential

HTML Developer

Responsibilities:

Development and Design of On-Boarding Email Templates to increase 1st Year retention.
Creation of easier to use ‘SmartEmail’ templates in Silverpop to increase the effectiveness of dynamic content email campaigns.
Designed and produced Standing Order Non-Standing Order, and Harassment Prevention mailers, envelopes, sell sheets and emails.
Developed key product and content infographics resulting in an increase of revenue and traffic.
Development of XML data feeds to work in conjunction with Google Shopping and Adwords campaign.
At the request of the developer on staff I redesigned the portal for the HRCalifornia website to improve navigation.

Confidential

Graphic Designer

Responsibilities:

Development of additional Wordpress templates to expand the flexibility of the corporate themed site.
Development of custom coded Eloqua landing pages for GFHEAs non-branded web site Reverse.org.
Creation of static and animated advertising banners to drive traffic to both branded and non-branded Eloqua landing pages.
Creation of Eloqua templates (within Eloqua environment) for mass HTML emails and associated landing pages.
Creation of support graphics for company Word Press sites as well as assistance in trouble-shooting styling issues of branded site.
With only two weeks notice, created two specialty product brochures with six supporting informational pieces, a stand-up conference sign and a tabletop display board for a national conference, all of which had compliance approval.
Designed, implemented and organized a library of over 50 Advertisement Templates for the sales force to use in publications.
Extended assignment 7 Months despite an original assignment of 6 week.

Confidential

Creative Director

Responsibilities:

Confidential

Graphic Designer

Responsibilities:

Increased company revenue by exceeding quality and production goals for 6 years straight despite market downturn.
Saved unhappy client from leaving the directory with direct contact and a newly designed advertising campaign, resulting in keeping $120,000 in revenue.
Saved account from a downgrade with specialized photography and Photoshop techniques allowing a custom staff photo for each advertisement. This approach encouraged the client to keep his larger printed ads in addition to his back cover advertisements.
Saved company substantial expenses by substituting for company trainer; trained coworkers on day-to-day policies and procedures.
Diffused volatile transition by representing new employees to unhappy sales force, resulting in a dramatic increase in usage.
Increased inventory accounting efficiency with the development of specialized spreadsheets.

Confidential

Branch Artist

Responsibilities:

Played key role in gaining a large account by sitting with a new customer on the last hour of the last day of the production deadline and designed a new advertising campaign within forty-five minutes. The new customer became a loyal customer resulting in over a half of a million dollars of revenue for the company over the next six years. (Continued AT&T Work Experience Next Page)
Repeatedly produced creative advertisements that aided in increased revenue.