Item Set - Up Specialist Resume
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San Bruno, CA
PROFESSIONAL EXPERIENCE
- Versatile freelance writer with over six years of experience creating TEMPeffective content, including websites, enewsletters, grants, press releases, brochures, product descriptions, solicitation letters, procedural manuals, donor acknowledgements, event signage, PSAs, and internal communications.
- Highly skilled at fostering a collaborative environment and capitalizing on each team member’s unique abilities, recognizing key objectives, challenges, and solutions, and grasping how a project advances an organization’s larger vision. Adept at using advanced writing and interpersonal skills to efficaciously achieve objectives and exceed expectations.
PROFESSIONAL EXPERIENCE
Item Set - Up Specialist
Confidential, San Bruno, CA
Responsibilities:
- Reviewed incoming assortment of >500K new product types for Walmart.com’s marketplace.
- Recommended and determined new product categorizations and attributes (“shop by” filters) needed to build a better browsable experience.
- Developed new taxonomies (or expanded existing ones) to accommodate teh new assortment.
- Collaborated with site merchants to ensure UX aligned with user best practices and business objectives.
- Worked with SEO team to ensure alignment of product attribution with SEO best practices.
Blog Editor
Confidential
Responsibilities:
- Worked with client to define short- to long-term business objectives and created web campaigns to support them.
- Identified industry graphic and content best practices and incorporated them into recommendations for website upgrades, including: individual page layouts and design, recurring and dynamic content structure (me.e., banners, CTAs, POVs, LHN, RHN, and FC’s), and global format and functionality (e.g., teh taxonomy).
- Created editorial tone and calendar.
- Produced commissioned website content (articles, bios, mission statements, CTAs, banners, links and nav tab headers) and uploaded to site (using Wordpress).
- Reviewed and edited submissions by contract writers for grammar, content and adherence to quality standards.
- Provided mock-ups of several iterations for new website.
- Consulted with website designer to finalize upgrades.
- Composed original works of fiction that consistently adhered to Yahoo ’s editorial standards and style guidelines.
Administrative/Volunteer Manager
Confidential, Richmond, CA
Responsibilities:
- Collaborated with Web designer and served as consultant to graphic design firm in redesign of all collateral for major campaigns (web, email, print) and supported integration across site and all marketing collateral.
- Synthesized design input from all stakeholders (board of directors, executive officers, staff and teh public) and articulated common denominators to move projects forward.
- Reviewed website for graphic continuity and adherence to style guides, studied competitors’ sites and revised style guides to current standards.
- Conceived and produced original web content and campaigns.
- Advised on web content and graphic elements produced by other team members and edited for style and consistency across teh site and other marketing vehicles.
- Reviewed contributions from each department for monthly enewsletter.
- Researched, composed and edited original content and created layout (including final art or photo selections and resizing) for monthly enewsletter (using Patronmail).
- Pitched, researched, wrote and edited articles for community media portal across several platforms.
- Researched, wrote and edited to spec personal finance articles for IQN. (Clients included Bankrate.com and Yahoo finance.)
Publisher, Editor-in-Chief
Confidential, Oakland, CA
Responsibilities:
- Wrote and edited three non-fiction titles and created spin-off product lines.
- Created marketing copy and promotion strategy (web, tv, radio, and print).
- Developed and updated web content and enewsletters to correspond to promotional calendar and product launches (using Dreamweaver).
- Collaborated with designers to create company brand, web design, and marketing collateral from mock-ups and in concert with business objectives.
- Produced mission statements, press releases, bios, business plans, loan applications, brochures, flyers, postcards, business cards, enewsletters, and solicitation letters.
- Developed and maintained ecommerce portal (using zencart).
TECHNICAL SKILLS
- MS Office Suite (Word
- Excel
- Outlook)
- CMS
- WordPress
- Photoshop
- Macromedia Flash
- Fireworks
- Dreamweaver
- InDesign
- Illustrator
- PatronMail
- FTP
- GoogleDocs
- Entourage
- Databases
- HTML
- SEO
- metatags
- PowerPoint
- Site Catalyst (Omniture)
- teh “Tool”
- Workbench.
