PROFESSIONAL SUMMARY:

• Certified Usability Analyst with over 10 years of front - end user-centered design, analysis and user testing experience, comprising of user interface (UI/UX) design for websites and applications on desktops and other devices. Well versed in Agile Software Methodology (Scrum).
• Expert knowledge of user interface design process and deliverables throughout the development lifecycle including requirements enhancement, information architecture, task flows, storyboards, wireframes, prototypes, and detailed design documentation.
• Lead focus groups, conducted user surveys and online user tests to identify user requirements and critical areas of success.
• Experienced in translation of customer requirements into product improvements, conducting User Testing, Research and Analysis
• Directed and managed front-end design projects from concept to completion.
• Excellent task oriented problem-solving skills and ability to self-learn new applications and tools.
• Independent as well as a great team player having the ability to assume leadership role.

TECHNICAL SKILLS:

Software Tools: Adobe Creative Suite (Photoshop, Illustrator, Flash, Dreamweaver), Prototyping tools (Balsamiq Mockups), Bootstrap and Kendo-ui iRise Application Simulator, Axure, Mobile jQuery, MORAE, Visual Paradigm (VPP), Tealeaf Analytics (Customer Behavior Analysis)

Languages & Technologies: HTML5, CSS3 and XHTML jQuery

Ancillary Skills: Agile Software development methodology (Scrum), Eclipse, Liferay Portal

PROFESSIONAL EXPERIENCE:

Confidential, DETROIT, MI

Responsibilities:

• Interviewed stakeholders, business owners and met with the development team to understand the key issues and concerns.
• Created user flow to understand the existing process, conducted Research and Analysis on the trends and studies on users behavior while using online bank application.
• Observed and reviewed the Analytics tool to understand and learn the user behavior when using application.
• Conducted moderated user testing on existing application process, observing user behavior and probing.
• Presented the findings and updated the client with the analysis result at every step in the process.
• Designed new wireframes incorporating the best practices, industry standards and results from user testing.
• Performed moderated and unmoderated user tests on new design recommendations.
• Recommended final design changes to enhance the user experience.

Confidential, MI

Responsibilities:

• Conducted Competitive Analysis to find the current industry trends, learning the competitor products and what the users feedback and reviews on the products.
• Met with the prodcut owner to understand the project scope and requirements.
• Worked on designing a user flow, wireframes and reviewed it internally with the team members
• Conducted Moderated user testing on wireframe and high fidelity prototype
• Reviewed, presented and discussed the possible changes and recommended new design to the client.
• Created all UX deliverables: user flow, wireframes, testing reports and analysis.

Confidential, MI

Responsibilities:

• Conducted Heuristic Reviews on the vehicle owner portal and provided recommendations based of industry standards and best practices.
• Conducted User Testing using giving users task to accomplish and observing and probing when needed.
• Provided recommendations based off the User Testing and Heuristic Reviews.
• Reviewed with the product owner the design changes prioritized them based on the severity.
• Discussed with the development team the possible solution, reviewed the changes.
• Used a tracking tool to track the issues and monitor changes implemented.

Confidential, MI

Responsibilities:

• Worked with the Business Analysis team to understand the requirements and business goal.
• Interviewed the users to understand their mental model about the features we were developing.
• Conducted brain storming session internally to get feedback on the screen flow, new design recommendations.
• Translated business strategies and user requirements into solutions.
• Executed all visual design stages from concept to final hand-offto the development team.
• Created deliverables: User flow, information architecture, wireframes, visual designs and prototypes.

Confidential, TN

Responsibilities:

• Educated the client on responsive design and the advantages of making the application usable across a wide range of devices.
• Translated business strategies and user requirements into solutions.
• Conducted Contextual Inquiry, observing users use the application in their own environment.
• Interviewed the users to understand issues with the application.
• Provided recommendations after observation and interview in form of design options to make the application efficient.
• Implemented the design changes to enhance the user experience.
• Created all UX initiatives and deliverables: screen/process flow, information architecture, wireframes, visual designs and prototypes.
• Executed all visual design stages from concept to final hand-offto the development team.
• Designed pages in HTML and CSS using bootstrap kendo-ui responsive design.
• Lead user experience and design related decisions, also worked closely with the development team during integration process
• Served as a single point of the contact between the client, product owner and the development team.
• Promoted design guidelines, best practices and standards.

Confidential, Detroit, MI

Responsibilities:

• Collaborated with the customer, Product Owner, SME and Business Analysts to understand the project requirements.
• Performed Task Analysis to understand what the users are trying to achieve and users actually do to achieve those goals.
• Developed proof-of-concept for the application, to have a clear understanding of the users requirements.
• Designed and prototyped (Low Fidelity and/or Medium Fidelity) usable interfaces that accurately translate the vision and requirements of the product.
• Worked with product owner on getting approval on wireframes and final design documents.
• Developed user interface elements and page layout.
• Designed a separate look and feel with limited functionality specifically targeting for small screen devices
• Tested the website for compatibility with different mobile devices.
• Institute user-centered design (UCD) principles and usability best practices across the project to ensure consistency and success.
• Worked with the development team in integrating front-end design and troubleshooting design issues.

Confidential, Detroit, MI

Lead User Interface/Front-end designer

Responsibilities:

• Communicated with the customer, SME and Business Analysts to understand the project requirements.
• Facilitated brainstorming session with internal team members.
• Designed and coded prototypes for the website design.
• Designed information architecture after understanding the requirements from internal SME’s.
• Developed a complete design concept including navigation, layout and content using the usability design principles.
• Worked on creating a details UI standards and specifications document.
• Developed the common look and functionality to be used across the multiple websites and applications to ensure user interface consistency.
• Collaborated with client and various team members throughout project lifecycle, to ensure the design standards remain intact.
• Designed various design elements required for the website development.
• Worked on ensuring the cross browser compatibility issue during designing.

Confidential, MI

Usability Analyst/ Information Architect/ User Experience Lead (Consultant)

Responsibilities:

• Involved in putting together User Interface Standards & Guidelines document for the whole organization to ensure consistency in all the applications under development.
• Authored Job Aid (a quick checklist) to test that the standards and usability principles have been followed.
• Designed and prototyped (Low Fidelity and/or Medium Fidelity) usable interfaces that accurately translate the vision and requirements of the product.
• Facilitated user test with paper prototype using the think aloud method giving users, specific tasks to perform.
• Performed user tests using MORAE, generating elaborate reports to help the customer evaluate the necessary changes for the next iteration or phase.
• Lead user test for information architecture (navigation) on external facing consumer and corporate websites using Card Sorting method and Web Analytics Reports.
• Performed Usability Reviews after solution implementation, walkthroughs, Nielsen Heuristics, Usability Testing, etc.
• Provided analysis report and recommendations after software evaluation.
• Facilitated Focus group sessions for external customer facing website and internal applications.
• Involved in brainstorming session with the stakeholders and business analyst to understand the requirements.
• Ensured that the implementation of the solution follows the w3c standards.
• Created wireframe specifications to help the development team better understand the design.
• Provided valuable input to the developers on using HTML and CSS efficiently.
• Also involved in the front-end development (HTML, CSS and JavaScript) for certain applications.

Confidential, MA

Web Designer (Consultant)

Responsibilities:

• Involved in the development lifecycle including task flows, information architecture and detailed design using XHTML, CSS, JavaScript and Adobe Photoshop.
• Provided wireframes to communicate improvements to the navigation and functionality of the website using VISIO.
• Coordinating and communicating with the client from requirement gathering stage up to final implementation of the website.
• Contributed usability enhancements and made general improvements to functionality of the website.

Confidential, CA

Forms Designer

Responsibilities:

• Duties include designing, scripting of online forms and letters using Adobe Designer 6.0 producing wireframes, and design documentation using Agile methodologies.
• Involved in linking forms and letter to the database.
• Developed guidelines to create consistency within product.
• Integrated usability enhancements discovered through user testing.

Confidential

Graphics Design Consultant

Responsibilities:

• Produced wireframes, task flows, information architecture and detailed design.
• Redesigned Macromedia Flash animation.
• Created prototype for client site using VISIO, XHTML, CSS and Adobe Photoshop.
• Graphics and image optimization and manipulation.
• Collaborated with the client and designed Macromedia Flash introduction animation and banner.
• Contributed usability enhancements and made general improvements to functionality of the website.

Confidential

Chief Coordinator and Designer

Responsibilities:

• Managed a team of 2 designers, content writer and 6 developers.
• Lead a team in both methodology and development using techniques from Scrum and Rapid Application Development Methodology including daily status meetings, continuous quality assurance, and dynamically prioritized requirements.
• Developed information architecture, task flows, storyboards, detailed design and wireframe specifications.
• Created wireframes, and graphical mock-ups for client's corporate web site and applications.
• Conducted JAD and Focus group sessions facilitating interaction among the team members.
• Conceptualized and produced all user interfaces for web site project using HTML, DHTML, CSS, JavaScript, Macromedia Fireworks and Adobe Photoshop.
• Interfaced directly with client to ensure that requirements were translated correctly and Internet expectations were met.
• Developed the common look and functionality to ensure user interface consistency and uniformity.
• Interviewed end-users to enhance the usability of the applications.
• Managed work prioritization and coordinating emergency response.
• Conducted usability evaluations for software’s and provided recommendations.
• Designed corporate site by in corporation of new corporate branding.
• Established graphic standards and processes as well as redesigned navigation and information architecture.

Confidential

Team Lead and the Chief Designer

Responsibilities:

• Coordinated project among design and development team.
• Developed and presented new design for the website via wireframes and screenshots.
• Provided an optimized solution for corporate integrity and unanimous look and feel in the website.
• Designed and coded an e-commerce site from the ground up in portal using HTML, CSS and Adobe Photoshop.
• Managed all accounts ensuring clients expectations were met through collaboration and reviews.
• Established user interface design standards, framework guide and checklists to enhance development autonomy.
• Defined and established design process with deliverables.
• Interacted with client to review and signoff relevant design documents and standards.
• Developed and maintained the user interface, information architecture and content.
• Conducted quality tests and heuristic evaluations.

Confidential

Web Designer

Responsibilities:

• Developed wireframes, sitemap and task flow.
• Created paper prototypes for stakeholder approval and user testing. Converted all pages to HTML, ensuring cross browser and portal compatibility.
• Involved in designing, testing and maintenance of user interface, graphics, navigation and content.
• Worked with Marketing Department to develop strategic, functional enhancements to the site.