PROFESSIONAL EXPERIENCE

Graphic Design/Freelance Graphic Artist

Confidential

Responsibilities:

• Developed and designed custom logos and color schemes to relate a look and feel for business profiles and identities by working with the client and researching other like businesses.
• Created a theme, a voice and look so businesses can be consistent and aligned with their marketing efforts with key colors, fonts and headers.Created Magazine Ads for Various Projects and Businesses
• Identified with clients to establish a print based marketing design, layout and size.
• Worked with printers to provide ads according to specs.
• Generated graphics, photos, headlines,fonts and PDF’s displaying ads in an informative and inviting manner using Adobe CS 4,5 and 6.
• Created content for print media using vector and raster technologies.Designed Brochures, Menus, Business Cards and Discount Cards for Projects, Local Contractors and Businesses
• Interacted with clients in developing a marketing strategy for discount cards and punch cards.
• Developed the layout and designed brochures, postcards and menus for print using Adobe Illustrator, PhotoShop and InDesign utilizing different paper stock.
• Created custom vector graphics, image manipulation and generated specialized font and typography for business cards, posters, ads and billboard design.

UX/UI Visual Designer

Confidential

Responsibilities:

• Analyzed the E - commerce Industry with Trend analyses, Web Analytics, Competitive and Market analyses, SWOT analyses, Heuristics, Audience analyses, Market Optimization analyses and Case Studies.
• Performed strategies for Social Networking, Search Engine Optimization, Keyword Strategies and E-Commerce Technologies for several projects.
• Wrote proposals for re-designs, write ups for information architecture, methodology, usability reports and recommendation reports for re-designs, evaluations, strategies, budget reports and project schedules.Designed Visual Comps and Layouts for Various Projects
• Created wire frames for workflows using Adobe Photoshop and Illustrator.
• Generated mock-ups and comps demonstrating various sites information, navigation, interaction and interface.
• Provided production graphics to represent a clients brand.
• Carried through branding on micro-sites with font styles, color theory and look and feel of the website.Generated Material and Conducted Usability Testing for Various Projects
• Gathered visitor feedback and created online and phone surveys for various projects.
• Composed various scripts to be performed in contextual interviews.
• Created scenarios and tasks for usability testing.
• Performed several contextual usability tests based on the user experience.

Web/ Visual Designer

Confidential

Responsibilities:

• Formatted video for cross-browser compatibility using HTML5 video/audio capabilities.
• Designed multimedia projects that follow a specific brand presence.
• Explored and utilized the style and effect features of CSS3.
• Executed jQuery’s content and attribute manipulation capabilities to build interactive multimedia projects.
• Collaborating with clients, vendor team, business partners, IA, UI Developers to create compelling visual design and prototypes using Photoshop, Illustrator, Axure etc.
• Creating & Conducting highly persuasive sales and marketing materials & websites / Applications.
• Used jQuery to create interactive and control dialogs, a draggable map and to control the canvas.
• Used HTML5 canvas to create icons for a map legend.
• Used HTML5 structural elements and CSS3 to build simple basic websites or prototypes.
• Integrated JavaScript with HTML to produce a dynamic interactive worksheet and game, styled with CSS.Researched and Analyzed for E-commerce Industries
• Conducted Trend analyses, Web Analytics, Competitive and Market analyses, SWOT analyses.
• Performed Heuristics, Audience analyses and Market Optimization analyses.
• Conveyed strategies for Social Networking, SEO, Keyword Strategies and E-Commerce Technologies
• Wrote proposals for re-designs, write ups for information architecture, methodologies used, usability

Confidential

Multimedia Authoring, Scripting and Production

Responsibilities:

• Analyzed complex graphic information projects and proposed solutions in terms of managementissues, user experience and production workflow.
• Synthesized technical information into multimedia presentations utilizing computer-based presentation software.
• Synthesized technical information into written and graphical publications utilizing computer-based page composition and presentation software.
• Planned marketing in social media and print strategies to promote websites.
• Applied methods of quality and project management by writing out budgets, project reports, strategies and recommendation reports.
• Created content for digital media using vector or rastor technologies and typography.
• Evaluated task parameters and proposed alternate graphic solutions and chose the best solution based
• Conducted user research, created an audience analysis and 3 personas based on who would be using the tool one time a year.
• Aided in the information architecture design for a task based application with a team of 6.
• Created wire frames and mock-ups for an app on a tablet during early and mid level stages.
• Central role in visual design for content placement, color theme and overall look and feel of design.
• Collaborated online with team 2 times a week and 1 time a week to show updates with Boeing.

UX/UI Applied Research Project

Confidential

Responsibilities:

• Census population, population age for the next 3 decades, an aging Population, older people and the internet, recruiting and working with older people, generations and technologies and usability and designing websites for older people.
• Evaluated 3 mainstream websites using enhanced and improved heuristics based from AARP heuristics.
• Developed and conducted competitive analysis for each website.
• Created 6 personas based on 3 generations.
• Designed and scripted pre and post questionnaires, tasks, scenarios and consent forms for usability testing.
• Delegated and conducted contextual accessibility and usability testing interviews based on Usability Best Practices with 6 participants.
• Compiled a report along with recommendations and conclusions.

Confidential

Salon Owner

Responsibilities:

• Extensive experience as a skilled cosmetology professional.
• Committed to providing excellent customer service to an adverse clientele.
• Managed as Director of Cosmetology for a small franchise of 10 salons for 8 years.
• Facilitated workshops in communication, hair cutting skills, perming and coloring techniques.
• Owned and managed a hair salon for over 17 years.
• Trained employees and new hires in various aspects of the Cosmetology field.
• Performed platform work in front of an audience of cosmetologists as the Artistic Director for Graham Webb
• Possess an excellent ability to achieve results through positive feedback and recognition with excellent organizational and project management skills.
• Enthusiastic and energetic; excellent at working in a team setting and meeting deadlines.
• Learn quickly and interpret information accurately.
• Deep understanding of people and technology.

TECHNICAL SKILLS

Skills: UX/UI Design, Web-based Graphic Design, User Design, Interaction Design, Navigation Design, Web Design, Research, Usability, User Interface Design, Wire Frames, Screen Flows, Personas and User Goals, Graphic Design, Branding, Logo Design, Illustrator, InDesign, Photoshop, Fireworks, HTML5, CSS, JavaScript, jQuery, Typography, Color Theory and Photography.