PROFESSIONAL EXPERIENCE

Graphic Design/Freelance Graphic Artist

Confidential

Responsibilities:

• Developed and designed custom logos and color schemes to relate a look and feel for business profiles and identities by working with the client and researching other like businesses.
• Created a theme, a voice and look so businesses can be consistent and aligned with their marketing efforts with key colors, fonts and headers.Created Magazine Ads for Various Projects and Businesses
• Identified with clients to establish a print based marketing design, layout and size.
• Worked with printers to provide ads according to specs.
• Generated graphics, photos, headlines,fonts and PDF’s displaying ads in an informative and inviting manner using Adobe CS 4,5 and 6.
• Created content for print media using vector and raster technologies.Designed Brochures, Menus, Business Cards and Discount Cards for Projects, Local Contractors and Businesses
• Interacted with clients in developing a marketing strategy for discount cards and punch cards.
• Developed the layout and designed brochures, postcards and menus for print using Adobe Illustrator, PhotoShop and InDesign utilizing different paper stock.
• Created custom vector graphics, image manipulation and generated specialized font and typography for business cards, posters, ads and billboard design.

UX/UI Visual Designer

Confidential

Responsibilities:

• Analyzed the E - commerce Industry with Trend analyses, Web Analytics, Competitive and Market analyses, SWOT analyses, Heuristics, Audience analyses, Market Optimization analyses and Case Studies.
• Performed strategies for Social Networking, Search Engine Optimization, Keyword Strategies and E-Commerce Technologies for several projects.
• Wrote proposals for re-designs, write ups for information architecture, methodology, usability reports and recommendation reports for re-designs, evaluations, strategies, budget reports and project schedules.Designed Visual Comps and Layouts for Various Projects
• Created wire frames for workflows using Adobe Photoshop and Illustrator.
• Generated mock-ups and comps demonstrating various sites information, navigation, interaction and interface.
• Provided production graphics to represent a clients brand.
• Carried through branding on micro-sites with font styles, color theory and look and feel of the website.Generated Material and Conducted Usability Testing for Various Projects
• Gathered visitor feedback and created online and phone surveys for various projects.
• Composed various scripts to be performed in contextual interviews.
• Created scenarios and tasks for usability testing.
• Performed several contextual usability tests based on the user experience.

Web Designer

Confidential

Responsibilities:

• Formatted video for cross-browser compatibility using HTML5 video/audio capabilities.
• Designed multimedia projects that follow a specific brand presence.
• Explored and utilized the style and effect features of CSS3.
• Executed jQuery’s content and attribute manipulation capabilities to build interactive multimedia projects.
• Used jQuery to create interactive and control dialogs, a draggable map and to control the canvas.
• Used HTML5 canvas to create icons for a map legend.
• Used HTML5 structural elements and CSS3 to build simple basic websites or prototypes.
• Integrated JavaScript with HTML to produce a dynamic interactive worksheet and game, styled with CSS.Researched and Analyzed for E-commerce Industries
• Conducted Trend analyses, Web Analytics, Competitive and Market analyses, SWOT analyses.
• Performed Heuristics, Audience analyses and Market Optimization analyses.
• Conveyed strategies for Social Networking, SEO, Keyword Strategies and E-Commerce Technologies
• Wrote proposals for re-designs, write ups for information architecture, methodologies used, usabilityreports and evaluations.Multimedia Authoring, Scripting and Production
• Analyzed complex graphic information projects and proposed solutions in terms of managementissues, user experience and production workflow.
• Synthesized technical information into multimedia presentations utilizing computer-based presentation software.
• Synthesized technical information into written and graphical publications utilizing computer-based page composition and presentation software.
• Planned marketing in social media and print strategies to promote websites.
• Applied methods of quality and project management by writing out budgets, project reports, strategies and recommendation reports.
• Created content for digital media using vector or rastor technologies and typography.
• Evaluated task parameters and proposed alternate graphic solutions and chose the best solution basedon established criteria when re-designing websites or micro-sites.

Confidential

Designed and Developed

Responsibilities:

• Conducted user research, created an audience analysis and 3 personas based on who would be using the tool one time a year.
• Aided in the information architecture design for a task based application with a team of 6.
• Created wire frames and mock-ups for an app on a tablet during early and mid level stages.
• Central role in visual design for content placement, color theme and overall look and feel of design.
• Collaborated online with team 2 times a week and 1 time a week to show updates with Boeing.

Confidential

Reviewed and Conducted

Responsibilities:

• Census population, population age for the next 3 decades, an aging Population, older people and the internet, recruiting and working with older people, generations and technologies and usability and designing websites for older people.
• Evaluated 3 mainstream websites using enhanced and improved heuristics based from AARP heuristics.
• Developed and conducted competitive analysis for each website.
• Created 6 personas based on 3 generations.
• Designed and scripted pre and post questionnaires, tasks, scenarios and consent forms for usability testing.
• Delegated and conducted contextual accessibility and usability testing interviews based on Usability Best Practices with 6 participants.
• Compiled a report along with recommendations and conclusions.

Confidential

Artistic Director

Responsibilities:

• Extensive experience as a skilled cosmetology professional.
• Committed to providing excellent customer service to an adverse clientele.
• Managed as Director of Cosmetology for a small franchise of 10 salons for 8 years.
• Facilitated workshops in communication, hair cutting skills, perming and coloring techniques.
• Owned and managed a hair salon for over 17 years.
• Trained employees and new hires in various aspects of the Cosmetology field.
• Performed platform work in front of an audience of cosmetologists as the Artistic Director for Graham Webb
• Possess an excellent ability to achieve results through positive feedback and recognition with excellent organizational and project management skills.
• Enthusiastic and energetic; excellent at working in a team setting and meeting deadlines.
• Learn quickly and interpret information accurately.
• Deep understanding of people and technology.

TECHNICAL SKILLS

• UX/UI Design
• Web-based Graphic Design
• User Design
• Interaction Design
• Navigation Design
• Web Design
• Research
• Usability
• User Interface Design
• Wire Frames
• Screen Flows
• Personas and User Goals
• Graphic Design
• Branding
• Logo Design
• Illustrator
• InDesign
• Photoshop
• Fireworks
• HTML5CSS
• JavaScript
• jQueryTypography
• Color Theory Photography.