SUMMARY:

• UX Design, Usability, Interaction Design, User Interface Design, Visual DesignFront end Programming, User Personas, Wireframe, Prototyping, Gamification Human Computer Interaction, User Research, Information Architecture, Mobile Design
• 16 years of Software Engineering and Design experience
• Passionate designer and programmer, avid problem solver and quick learner
• Designed, developed and delivered various Enterprise and Consumer products for customers
• Experienced in Agile SDLC and Lean UX methodologies
• Extensive knowledge in web design, web development, and user interface design
• Specializing in W3C web standards based markup, utilizing semantic markup for structure and CSS
• Solid organizational, project and team management skills
• Can lead and motivate geographically dispersed online teams
• Reliable, motivated, hard working and attentive to details
• Adaptive to new applications, tools, frameworks and design trends
• Excellent communicator, both written and oral

TECHNICAL COMPETENCIES:

Languages: Objective C, HTML5, CSS3, JavaScript, C#

Frameworks: Pattern Libraries, Wordpress, XCode, Twitter Bootstrap, MVC, JQuery

Tools: Photoshop, Illustrator, UXPin, UserZoom, Balsamiq, Proto.io, Axure, Visio, Eclipse

Platforms: Windows, Mac OS

Principles: Accessibility (Section 508 / WCAG), Cross - Browser Compatibility, KISS, One Web, Responsive Web Design, Search Engine Optimization (SEO), Scalability, Usability, Web Standards, Web Semantics

PROFESSIONAL EXPERIENCE:

Confidential, Scotts Valley, CA

Senior UX Designer

Responsibilities:

• A library hosting re-usable solutions to commonly faced design problems
• Analyze requirements, validate business feasibility by conducting user research
• Study state-of-the-art analytics engines and frameworks to reuse trends and frameworks
• Conduct usability study of task flows and generate optimized screen mockups
• A/B Testing of screen mockups and re-engineered flows
• Apply Branding to final user interface screens and elements
• Site build out using Wordpress and Bootstrap

Tools: Balsamiq, UXPin, UserZeoom, Photoshop, Wordpress, Bootstrap CSS, HTML5

Confidential, Foster City, CA

Lead Interaction Designer

Responsibilities:

• Work with Product Manager and CEO to analyze business requirement
• Design and develop as a key stakeholder, interfacing with Engineers and QA - to build a customized interaction model and design
• Adopt Lean Development and Lean UX methodologies for swift implementation
• Re-engineer widget behavior for Touch Screen devices
• Develop a White-Labeling engine for specific clients

Tools: Illustrator, Photoshop, CSS3

Confidential

CEO & Senior UX Consultant

Responsibilities:

• Delivered sustained customer delight by providing a high-quality Development and Design discipline and output for Enterprise customers.
• Also, specialized in working in Agile and Lean model with product startups, to accelerate the go-live process, while not compromising on superior user experience application.
• Literature Survey of Visually impaired population and Mobile Accessibility standards
• Research on mobile usage by blind population and various Speech-Text convertors
• Architect the application flows and develop a paper prototype
• Test paper prototypes and re-optimize task flows based on test results
• Assist in the first development on Android platform
• Design iPhone version of the same, single-handedly
• Analyze business requirements by conducting stake holder interviews and user study
• Help prioritize design and development cycles for four applications (Web and Facebook)
• Define task flows and architect the solutions
• Adopt a Lean UX methodology for parallel design and development
• Suggest brand guidelines for applications based on target users and A/B test the same
• Create low-fidelity wireframes and build rapid prototype for validation
• Create user interfaces for the applications and implement the same, with help of a small team of engineers and designers
• Test, refine and deploy the applications
• Gather requirements from stake holders and validate the feasibility of features
• Create wireframes and rapid prototypes for user testing
• Create user interfaces and implement the features with two engineers
• Learn open stack in the process and apply best design practices

Tools: Rapid Prototyping, A/B Testing, Photoshop

Confidential

Responsibilities:

• Analyze the existing application and its adoption levels
• Re-engineer task flows and test with live users using prototyping tools
• Learn the pain points and fix the usability of the application by employing proven technique of Heuristics evaluation
• Create new user interfaces and contribute to the development of the re-engineered product
• Live customer demonstrations

Tools: User Personas, Rapid Prototyping, Heuristic Evaluation, Photoshop

Confidential

Responsibilities:

• Analyze requirements from use case documents and Visio diagrams
• Survey state-of-the-art financial applications and design a light-weight Dashboard
• Design Hi-fidelity mockups using Photoshop

Tools: Photoshop, HTML, CSS

Confidential, Chatsworth, CA

Responsibilities:

• Analyze requirements from use case documents and Visio diagrams
• Develop information architecture and high-level flows for efficient operation - using White boarding exercise
• Create working prototype model of screens using PowerPoint and presented to business stakeholders
• Design a data-rich Dashboard by integrating an XML-based data schema

Tools: Photoshop, GuiXT, XML, HTML, CSS, GuiXT

Confidential

Responsibilities:

• User-driven website design and development
• Develop content strategy and information architecture based on target audience
• Audit content of existing site and blogs
• Redesign using prevalent trends and usability paradigms
• Implement Website, SEO and Analytics Campaigns

Tools: Photoshop, HTML, CSS, JavaScript

Confidential

Responsibilities:

• Identify productivity and efficiency bottle necks in existing SAP implementation
• Create custom UI work flows employing Usability techniques - eliminating redundant screen elements, streamlining navigation, and automating user data entry
• Create custom reports using Crystal Reports and HTML for business diagnostics and performance reviews
• Provide measurable metrics on productivity and efficiency

Tools: SAP R/3, Photoshop, GuiXT, C++, HTML, CSS, Crystal Reports, XML