SUMMARY

• Over 8 years of experience specialized in graphic web design, user experience & interface design, mobile application design, and graphic design.
• Strong experience with expert visual design skills in developing, designing and producing pixel perfect mockups for the most eye - catching website, mobile application, email template based on the user experience. Also using the most up-to-date design and development software in designing responsive websites, including use of media queries to fit computer, tablets, and smartphone applications.
• Experienced with expert skills in creating flow chart, site map, and wireframe with user experience knowledge and user interface visual skills for developing the web site, e-commerce site, microsite or email newsletter managed with the WordPress or other CMS system.
• Experienced with the expert skills in visual quality assurance for web based production and coordination with the engineering team addressing defect issues before the production launched.
• Experienced in creating the static or animated web banner advertisement, poster, flier, landing page, or microsite for the marketing use in event or campaign displayed in digital or print media.
• Expert skills in creating the iconography for the desktop, tablet, smartphone mobile application based on the user interface design (UI) and user experience design (UX).
• Expert skills in creating the consumer focus digital publication, such as electronic magazine, touch screen application displayed in the desktop, tablet, and smartphone device.
• Have successfully built high quality user interfaces mockup, flow chart, site map, and wireframe, by applying proven design principles.
• Excellent communication skills (verbal and written).
• Bilingual in Chinese Mandarin (fluent in reading, writing, and speaking).

TECHNICAL SKILLS

Web Technologies: HTML, HTML5, CSS, CSS3, XHTML, jQuery, Java script, REST API, ActionScript

Graphics Tool: Adobe Creative Suite in the advanced level (Photoshop, Illustrator InDesign, Adobe Flash, Dreamwaver)

Operating Systems: Windows XP/Vista/7/IOS/Android

Framework: jQuery UI, Foundation, Bootstrap, Angularjs

PROFESSIONAL EXPERIENCE

Sr. UI Visual Designer/ Visual QA lead

Confidential, San Francisco, CA

Responsibilities:

• Reviewed existing designs and identified areas for improvement, with follow through for the new design proposal.
• Defined the visual design spec to make sure that proper fonts, spacing and placement of elements was consistent with the patterns defined for the site-wide redesign.
• Use the Adobe Creative Suite to Created new visual elements designs and patterns that were not already in the design pattern library.
• Created visual QA testing schedule for the team’s three members insuring all pages and tasks were covered and tested in the allocated timeline.
• Log visual design defects and work with developers to make sure that these issues are addressed.

Environment: HTML5, CSS3, JavaScript, Windows XP/Vista/7/IOS/Android Adobe Illustrator, JIRA.

Sr. UI /UX Designer

Confidential, San Francisco, CA

Responsibilities:

• For approx. 300 projects, I managed the project’s prioritization, visual direction and the strategy for the web content site and other digital production, with collaboration between copywriter, producer, photographer, and the entire senior management team.
• Led the direction of the visual and interaction design, with my prioritization of the company’s web, print and other digital production projects.
• Created the concept, strategy and implementation for the company’s web site and other digital production based on consumer’s need.
• Mentored the junior designer or photographer in visual direction.
• Conversant in digital branding, marketing, and strategies for web and print based production, including responsive web site redesign, with creation of the web banner advertisement, micro websites for the campaign’s event contest art, icons and logos, e-magazine, etc.
• One of my most significant projects was the conceptualization and implementation of a New York cocktail week campaign with endorsement by18 of the top venues in 2011.

Environment: HTML, HTML5, CSS, CSS3, XHTML, JavaScript, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe ImageReady, Adobe Flash, Action Script, jQuery, Java script, REST API, Foundation, Angularjs, Bootstrap, JIRA.

GUI Designer

Confidential, San Mateo, CA

Responsibilities:

• Led the design direction with collaboration of the product manager creating packaging production,web/ print base advertisements, point of purchase, responsive microsite/ landing page and other related production based on the client’s need.
• Created the information architecture, user scenario, wireframe, flow chart and visual mockup for the promotional and seasonal web base microsite or landing page based on the UI visual design guideline.
• Created the prototype for the usability testing with the protential users to determind the user behavior in digital production. Also adjusted the design concept and direction based on the analystic information.
• Created the online surveys and user research before the digital production began process.
• Created the UI visual design for the promotional microsite or seasonal landing page based on the user experience design standard and corporation guideline provided by client.
• Created the visual specification documets for engineering team in developing the digital production.
• Responsible for the human behavior research, concept development, and facilitating meetings to create holiday promotional digital banner advertisements for major corporations including Macy, Home Depot, and John Deere.
• Created digital storyboards or moonboard drawings for the ideal creation and brainstorming. Also worked closely with the art director to compare, contrast, and develop the concept geared toward to the sales market or consumer market.

Environment: HTML, HTML5, CSS, CSS3, XHTML, JavaScript, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe Flash, Action Script, jQuery, Java script, REST API, Foundation, Bootstrap, Windows XP/Vista/7/IOS/Android, Eclipse IDE, Sublime, MS-Visio, JIRA.

UX/UI Designer

Confidential, San Jose, CA

Responsibilities:

• Created user scenario, flow chart, wireframes, and prototype for the responsive user interface and mobile application based on the brand guideline and standard design elements.
• Collaborated with the product manager and category manager in creating the promotional or seasonal digital production including the web banner advertisement, landing page, or microsite to engage the buyers.
• Contributed the user research to deliver the user scenario and prototype for the usability testing. Adjusted and addressed the direction of the UI/UX design based on the testing result.
• Produced high quality visual elements and assets for seasonal and promotion digital production including web banner advertisemnt, flash animation and email newsletter.
• Created the responsive web site experience displayed in multiple style of the screen size based on the UI/UX design
• Responsible for creating the promotional mobile app for the digital advertisement campaign based on the brand guideline, UI/UX design principle, and the result of the usability testing.
• Created the visual specification document for the develop team in coding process.

Environment: HTML, HTML5, CSS, CSS3, XHTML, JavaScript, Adobe Photoshop, Adobe Illustrator, jQuery, Java script, Foundation, Angularjs, Bootstrap, Windows XP/Vista/7/IOS/Android.

GUI Designer

Confidential, Irving, TX

Responsibilities:

• Collaborated with senior UI/UX designer, product manager, and user researcher to develop the directrion, and strategy for responsive web redesign production.
• Created wireframe, flow charts, and site maps to determine the web site structure based on the UX design principle.
• Created the page mockup and interactive moment with the appropriated visual element and iconography to engage users based on the UI design and company’s brand guideline.
• Created the web base digital content platform displayed in variate browser to fit in computer, tablets, and smartphone applications.
• Revised and refined the design direction and strategy to improve the use of the web base digtial production with the UX design team and usability testing result.
• Created visual specification documentation for the engineering team in coding.
• Collaborated with the marketing team in tracking the overall web site performance, SEO, page view rate and user behavior.

Environment: HTML, HTML5, CSS, CSS3, XHTML, JavaScript, Adobe Photoshop, Adobe Illustrator, jQuery, Java script, Foundation, Bootstrap, Windows XP/Vista/7/IOS/Android.