Web And Digital Media Manager Resume
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SUMMARY:
- 5+ years of digital media experience.
- At least 3 years of front end web development experience.
- 2 years management experience of Web teams/projects
- Experience with complex, dynamic websites and content management applications
- Branding & Identity understanding
- Attention to detail, creativity, and organizational skills are critical
- Excellent verbal and written communication skills
- Excellent time management and project management skills
- Familiarity with energy/energy services businesses preferred but not required
- Requires advanced knowledge of, and practical application of, the Sitefinity content management system/ development suite and third party tools to deliver a rich environment that provides for the best user experience
- Strong knowledge of skills key to the position including graphic design, usability, multimedia presentation development, etc.
- Proficient in usability design patterns
- Experience with Web Metrics applications (Google Analytics) and implementing SEO programs and Search Engine Marketing.
- Excellent PC and Mac skills; Adobe Creative Suite: Dreamweaver, Fireworks, Flash, PhotoShop, Illustrator, InDesign
- Working knowledge and comprehension of Rich Media/Interactive implementations
- Requires advanced knowledge of HTML, XHTML, CSS design, cross - browser and cross-platform compatibility, W3C Web Standards.
- Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery.
- Digital video editing and production skills
- Knowledge of Web 2.0 technologies and standards
- Solid understanding of information architecture; ability to work with professionals within the IT team to interface the website with back-end IT systems.
- Knowledge of interface design.
PROFESSIONAL EXPERIENCE:
Confidential
Web and Digital Media Manager
Responsibilities:
- Support website updates, including design and coordination, as driven by the business and functional groups.
- Improve usability, design, and content of the company website.
- Maintain codebases that are optimized for SEO and standards compliant.
- Partner with Internal and external content providers, editors, designers and developers to ensure site meets with company and customer needs and aligns with our brand strategy and Web standards.
- Create and/or edit compelling and engaging content to educate prospective customers, generate leads, and increase existing customer loyalty.
- Create landing and splash pages to assist in direct marketing efforts;
- Provide input and ideas for improvements to website and intranet site; Develop and code regular updates and new functionality.
- Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs, monitor rankings and calculate ROI; Monitor website content for out-of-date postings; manage site feedback; Monitor status of projects and report usage trends; Update and help maintain intranet site; Ensure the quality of portal design and content.
- Utilize and update content management systems to drive content that is current and relevant to our customers
Web Digital Media Manager
Confidential
Responsibilities:
- Manage the integration of new media channels to existing media mix.
- Plan, coordinate and execute the organizations electronics communications program integrating and refreshing an existing web presence.
- Develop several micro-sites and presence on social media outlets.
- Evaluate website content for brand/image consistency and consistency with other marketing activities/media.
- Provide input and help formulate online strategy and approach consistent with overall company objectives
- Manage, maintain and enhance ConEdison Solutions presence on social media sites (e.g. Facebook, Twitter, YouTube, Flickr)
- Create appropriate content (e.g. photos, video, blogs, copy/text etc.)
- Enhance customer interactions to createpositive conversations and sentiments
- Assist Product Managers with the execution of Marketing Campaigns
- Create e-mail marketing and promotion campaigns
- Coordinate with market research for list development and campaign results