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Web And Digital Media Manager Resume

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SUMMARY:

  • 5+ years of digital media experience.
  • At least 3 years of front end web development experience.
  • 2 years management experience of Web teams/projects
  • Experience with complex, dynamic websites and content management applications
  • Branding & Identity understanding
  • Attention to detail, creativity, and organizational skills are critical
  • Excellent verbal and written communication skills
  • Excellent time management and project management skills
  • Familiarity with energy/energy services businesses preferred but not required
  • Requires advanced knowledge of, and practical application of, the Sitefinity content management system/ development suite and third party tools to deliver a rich environment that provides for the best user experience
  • Strong knowledge of skills key to the position including graphic design, usability, multimedia presentation development, etc.
  • Proficient in usability design patterns
  • Experience with Web Metrics applications (Google Analytics) and implementing SEO programs and Search Engine Marketing.
  • Excellent PC and Mac skills; Adobe Creative Suite: Dreamweaver, Fireworks, Flash, PhotoShop, Illustrator, InDesign
  • Working knowledge and comprehension of Rich Media/Interactive implementations
  • Requires advanced knowledge of HTML, XHTML, CSS design, cross - browser and cross-platform compatibility, W3C Web Standards.
  • Proficient understanding of client-side scripting and JavaScript frameworks, including jQuery.
  • Digital video editing and production skills
  • Knowledge of Web 2.0 technologies and standards
  • Solid understanding of information architecture; ability to work with professionals within the IT team to interface the website with back-end IT systems.
  • Knowledge of interface design.

PROFESSIONAL EXPERIENCE:

Confidential

Web and Digital Media Manager

Responsibilities:

  • Support website updates, including design and coordination, as driven by the business and functional groups.
  • Improve usability, design, and content of the company website.
  • Maintain codebases that are optimized for SEO and standards compliant.
  • Partner with Internal and external content providers, editors, designers and developers to ensure site meets with company and customer needs and aligns with our brand strategy and Web standards.
  • Create and/or edit compelling and engaging content to educate prospective customers, generate leads, and increase existing customer loyalty.
  • Create landing and splash pages to assist in direct marketing efforts;
  • Provide input and ideas for improvements to website and intranet site; Develop and code regular updates and new functionality.
  • Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) programs, monitor rankings and calculate ROI; Monitor website content for out-of-date postings; manage site feedback; Monitor status of projects and report usage trends; Update and help maintain intranet site; Ensure the quality of portal design and content.
  • Utilize and update content management systems to drive content that is current and relevant to our customers

Web Digital Media Manager

Confidential

Responsibilities:

  • Manage the integration of new media channels to existing media mix.
  • Plan, coordinate and execute the organizations electronics communications program integrating and refreshing an existing web presence.
  • Develop several micro-sites and presence on social media outlets.
  • Evaluate website content for brand/image consistency and consistency with other marketing activities/media.
  • Provide input and help formulate online strategy and approach consistent with overall company objectives
  • Manage, maintain and enhance ConEdison Solutions presence on social media sites (e.g. Facebook, Twitter, YouTube, Flickr)
  • Create appropriate content (e.g. photos, video, blogs, copy/text etc.)
  • Enhance customer interactions to createpositive conversations and sentiments
  • Assist Product Managers with the execution of Marketing Campaigns
  • Create e-mail marketing and promotion campaigns
  • Coordinate with market research for list development and campaign results

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