Multi-Channel Analyst Resume Princeton, NJ - Hire IT People

SUMMARY

Digital Marketing Analyst focusing on providing insights on web, mobile and social user experience.
Curious to find and present actionable insights from all available digital mediums, including industry benchmark reports, survey analysis and clickstream data
15 years of experience in web design and development (including coding)
10 years’ experience managing intranet - including content creation, design and usability.
Extensive experience working in Fortune 500 Companies including financial, chemical, oil & gas and pharmaceutical.
My current areas of focus and expertise include:
Google Analytics, Adobe Analytics (Sitecatalyst), Webtrends, HBX Analytics
KPI and Dashboard Development
Advance Segmentation Tableau reporting
Provide competitive analysis on web properties
Social Media analysis using Gigya, Facebook Insights, Meltwater Buzz

PROFESSIONAL EXPERIENCE

Multi-Channel Analyst

Confidential,Princeton, NJ

Responsibilities:

Working wif pharmaceutical clients such as Astrazeneca and Shire to provide multi-channel digital analysis for consumer and healthcare professional sites
Work wif multiple departments to gather business requirements for tracking digital platforms
Work on site wireframes for site tagging implementation and document all areas needed to be tagged
Work wif implementation engineers to translate tagging requirement to completion
Identify and drive bug fixes and tracking enhancements on an ongoing basis
Collect and analyze data from a variety of systems and platforms including Google Analytics, Adobe Analytics
Sitecatalyst), IBM Unica Net Insights, Webtrends, HBX Analytics, DART, Tableau and Excel
Produce reports, dashboards, extracts for monthly, weekly and ad-hoc analysis
Assessment/Cross-Referencing of behavior of website participant traffic
Develop easy to understand visual dashboards which measure KPI's on multiple digital platforms
Communicate wif client findings of digital analysis and provide strategic recommendations
Segmentation of meta data to facilitate analysis
Work wif marketing agencies to gather data from email and SEO on behalf of the client
Brands reported on included Farxiga, Onglyza, Bydureon, Byetta, Fit2Me and Vyvanse

Digital Analyst

Confidential, Montvale, NJ

Responsibilities:

Work wif business stakeholders in assessing success of key performance indicators via digital analysis of web, social and mobile platforms
Develop easy to understand visual dashboards which measure KPI's on multiple digital platforms
TEMPEffectively communicate digital analysis findings to senior management and businesses throughout the company
Present ad-hoc and holistic digital analytics performance to both business owners and the executive team
Partner wif senior managers, business managers, content producers, and other stakeholders to deliver digital measurement best practices
Educate business partners and internal teams in basic reporting access and data interpretation
Develop SEO strategies, and implement and monitor campaigns
Perform site analysis, keyword research and mapping, and assess link building opportunities
Perform competitor SEO research using competitive analysis tools such as Hitwise
Performed mobile engagement analysis using Flurry Analytics

Intranet Manager

Confidential, New York, NY

Responsibilities:

Maintain an awareness of competitive information and key industry trends to provide context for website performance
Lead S&P’s intranet strategy and manage all areas of S&P Intranet.
Support the analytic needs of a business unit by analyzing web traffic using clickstream tools such as Google Analytics, HBX, Webtrends and Adobe SiteCatalyst.
Manage and design various Sharepoint sites, using master pages, html coding, JavaScript and Flash.

Content Manager/Web Marketing/Marketing Manager

Confidential, Iselin, NJ

Responsibilities:

Created and designed business intranet using Microsoft Sharepoint.
Embedded Sharepoint webparts and RSS feeds to company’s intranet.
Acted as a liaison between process technology business group corporate communications and corporate IT.
Supervised portal training by traveling to locations wifin US, Europe and Asia pacific.

Consultant

Confidential - New York, NY

Responsibilities:

Created original web and print marketing collateral.
Perform technical coding, review and testing
Worked wif senior executives to conceptualize, design, and launch internet/intranet sites.

Web Marketing Developer

Confidential, New York, NY

Responsibilities:

Developed the infrastructure and design of the company web site, in addition to content management and coding of front-end services including client interactivity.
Redesigned the 200-plus-page corporate web site as well as corporate marketing demos from bottom up.
Worked directly wif Quality Assurance to ensure the conformity of the design and content wif marketing strategies.