SUMMARY

• 6 plus years of professional front - end, user-centered (UI) design experience and prototype development. Experienced in front running design requirements and business sessions as the lead UI designer.
• Designed process flow for Trading Portals, trade board, Dashboard, Directed cash Flow, Cash Flow.
• Interacted with global business teams in UK, Australia, and Canada.
• Managed multiple creative projects as a designer and a creative leader.
• Worked closely with fellow designers and developers to build prototypes and provide support for usability testing.
• Worked as a creative expert on projects outsourced to other agencies and help uphold design best practices, guidelines, brand consistency, and quality.
• Consistently demonstrate an enhanced understanding of digital graphic design, typography, and interface design.
• Focused on driving consistency across solutions and platforms by defining and incorporating global guidelines and ensuring a unified experience across.
• Worked on the designs and standards for HQP (High Quality Print).
• Expert knowledge of the user interface design process and deliverables throughout the development lifecycle including requirements refinement, task flows, storyboards, wireframes, prototypes, visual comps, and detailed design documentation.
• Expertise skills in Web Site Design, mobile design, web mobile design and prototype development, Logo Identity design, CD labels and cover, Photo editing and creating abstract Panorama, E-learning courses and design.
• Understanding of Internet market, branding, content delivery, graphics optimization, browser compatibility, accessibility and search engine optimization.
• Adept at delivering high quality interfaces by applying proven design principles obtained from experience, industry convention, and research.
• Strong interpersonal skills with the ability to assume leadership roles in team environments.
• Experienced with 960 grids.
• Experienced with responsive design.
• Experienced with Siebel CRM open UI Layouts.

TECHNICAL SKILLS

Adobe CS: Photoshop, Illustrator, In Design, Bridge, and Dreamweaver.

Other Software: Autodesk 3DS Max, Protools, Final cut pro, Painter and Photomatics.

Language: HTML, CSS, JavaScript, Jquery UI

Application: Word, Excel, PowerPoint, Publisher, Visio and Outlook.

Content and learning Management system: Liferay, Moodle, CMS and Word Press.

Operating System: Windows, XP, VISTA, 2007, Macintosh.

PROFESSIONAL EXPERIENCE

Confidential, Malvern PA

UI Designer

Responsibilities:

• Proactively worked towards creating value, awareness and inception of User Experience within project cycle. Worked closely with a team of designers, developers, product and business groups to conceive, develop and present elegant interactive user experiences for a variety of applications both internal and customer facing.
• Conducted high-level discussions with product managers and stakeholders on business process flow (Cash flow, CIKR, standard ticket, Create/Redeem Basket, Order transaction, Lead Market Maker, Data Widget).
• Designed detailed wireframe and visual compositions of process flow for Trading Portals, trade board, Dashboard, Directed cash Flow, Cash Flow.
• Designed screens for both Internal and external users for different Domicile/regions.
• Documented business requirements and process flow.
• Collaborated with global business team and IT team in UK, Australia and Canada to gather requirements and convey design and implementation.
• Organized and coordinated sessions to work through functionality, site architecture, content or user flow requirements.
• Delivered complete design concepts on both consumer and client facing projects and provided design support as needed.
• Produced wireframes, visual compositions, task flows, and UI specifications as needed to assist testing) testing.
• Collaborated and partnered with various team members in attempt to ensure intended designs remain intact throughout project lifecycle.
• Created initiative to define Interaction Design's deliverables and placement in the overall requirements to design process.
• Assisted IT with moving towards methodologies such as Agile and SCRUM while making sure design is accounted for within the process.
• Conducted usability research on user interface and monitored design reviews and heuristic evaluations to improve existing designs.
• Designed heavily, web-based version of data management application, which improved usability while incorporating new features.
• Designed web based mobile app and hybrid mobile app for consumer and client facing projects.
• Used responsive design for website and mobile application design.
• Conducted manual testing and Page Integration Testing for iPad, iPhone and cross browsers.
• Delivered completed design concepts for Siebel CRM Open User Interface.
• Conducted usability research on user interface, navigation of Siebel UI, study of use cases, requirements extraction from business, and wireframe design for the UI flow and prototype creation.
• Conducted high-level discussions with business and UI developers to build a user-friendly User Interface for the end client
• As Siebel is a third party application, it involved a lot of design changes to meet Client’s Design standards. Hence, it involved in creation of Client Design standards for Siebel CRM.
• Supervised the creative process and responsible for all creative decisions made for my clients at Confidential .
• Managed timelines and resourcing needs for current and future projects. Represented VMD (visual and multimedia design) at Confidential in client meetings, presented work to clients and recommended strategic creative approaches to them.
• Facilitated conceptual phases with the goal to create innovative, thought provoking and strategic creative work.
• Designed and implemented interactive materials including landing pages, icons, and graphic assets for Confidential .
• Managed work orders and site defects while working closely with the development teams in USA and India.

Confidential, Piscataway NJ

UI Designer/Developer

Environment:

• Designed logo concepts, wireframes, and visual comps for client's corporate web site.
• Developed prototype using HTML, CSS and Jquery UI.
• Worked with BSA and programmers to make HTML pages compatible with Life Ray themes.
• Designed clinical trial Hybrid mobile app using Photoshop and illustrator. Had also helped the development team with HTML5 and CSS3 to implement with Phone gap.
• Partnered with business owners to gather requirements, including use cases, and worked to translate them into design specifications
• Collaborated with development staff and management to implement improvements to various designs.

Confidential, TomsRiver, NJ

Web Production Artist

Responsibilities:

• Designed, developed and presented new design for Confidential system, hospitals and client sites, via wireframes and screenshots
• Contributed usability enhancements and made general improvements to functionality and information architecture
• Designed and coded prototypes using validated HTML, CSS, and 960 grid. Photoshop, Illustrator and Dreamweaver.
• Delivered a multitude of projects in a timely manner including concepts, sketches, process flows/storyboards, wireframes, mockups, prototypes and assets including icons and branding materials, as well as style guides and implementation documentation.
• Developed the common look and functionality to be migrated across the site to ensure user interface consistency.
• Developed information architecture, storyboards, wireframes, low- and high-fidelity prototypes, and detailed design specifications
• Established user interface design standards, framework guide and checklists to enhance Development's autonomy.
• Designed the Spanish version for the Confidential Client site.
• Planned and designed interfaces with attention given to the multi-lingual needs of project
• Built out and maintained company's parent web site
• Defined and established design process with deliverables
• Designed icons, graphics and page layouts for system, hospitals and Client site.
• Collaborated with Development team on interface design strategy and implementation.
• Created micro site from PDFs, Brochures and Word Documents.
• Worked with Google analytics and SEO, and added them to sites for tracking data.
• Organized and updated Information on the library website.
• Created HTML layouts for new pages
• Hand coded CSS and HTM.
• Created new links and updated database.
• Worked with Adobe Photoshop to create graphical elements.