SUMMARY

• Seasoned professional, focusing on aligning industry and customer needs with market opportunities.
• A proven and verifiable record for utilizing technical, interpersonal and communications skills to enhance organizational efficiency and profitability.
• Interact favorably with interdepartmental teams and external clients.
• Skilled at managing multiple projects with competing deadlines. Resourceful in problem solving and conflict resolution.
• Strong team player with excellent leadership traits. Committed to quality performance with an ability to learn new procedures quickly.
• Strong attention to detail and demonstrated success in operations, working with marketing campaigns; web design and development; client management and research.
• Adept in working fast paced environments demanding strong organizational skills. Committed to exceptional customer service and driven by challenges.
• Detail - oriented and ability to multitask effectively.

CORE STRENGTHS

• Project Management
• Content development and management
• Marketing
• Branding
• Public Relations
• Web Site Design
• Web Development
• Web Management
• Marketing Material Design & Development
• Product Promotion and Branding
• Contractor Recruiting
• Communication and Interpersonal skills
• Client Management & Relations
• Social Media Management
• Market Research and Analysis
• Blogging

TECHNICAL SKILLS

• Word
• Excel
• Outlook
• PowerPoint
• Adobe CC Photoshop
• InDesign
• Asana
• WordPress
• Microsoft Expressions
• Mail Chimp
• Constant Contact
• HTML
• CSS
• English (Advanced)
• Swedish (Native)
• Slovak
• Project Management
• Marketing Communications
• Web administration
• Customer Relations
• Public Relations
• Content Management/Development
• Account Management
• Social Media Management

PROFESSIONAL EXPERIENCE

Pr/Marketing/Event Volunteer

Confidential - Seattle, WA

Responsibilities:

• Designed and developed Red Waggin rescue's website on the Wordpress platform (to launch this July if approved (draft available on my own server at this time)
• Increased coverage of Red Waggin issues in local online including social media
• Distributed press releases utilizing best available resources to media outlets including King5, local Seattle news network. Booked 'pet of the week' segment.
• Developed targeted media lists with reporters and media outlets to help position animal protection issues

Sr. Strategic In Market Representative

Confidential - Seattle, WA

Responsibilities:

• Collected, evaluated and rated quality of ads from newspaper inserts, direct mail, and in-store visits followed by electronic delivery/reporting on a weekly basis.
• Wrote reports and provided input on messaging of print ads

Owner, Project Management & Marketing

Confidential - Santa Barbara, CA

Responsibilities:

• Developed and met annual growing revenue goals of $60,000 by planning, executing and evaluating social media, online and print advertising campaigns
• Managed and developed freelance teams of 1-4 offshore contractors that included UI/UX Architects, Web Developers, specialists and more to assist clients in the development of brands and marketing online/offline strategies
• Provided wireframes, design, web development and deployment of client websites using HTML, CSS, WordPress as well as content development, website maintenance and email development/marketing of newsletters utilizing Mail Chimp and Constant Contact
• Acquired and increased company's client base through innovative marketing strategies and effective branding for clients
• Managed finances by planning sales and business development opportunities while simultaneously negotiating and maintain service proposals/contracts

Partner, Web Developer, Marketing & Sales

Confidential - Bellevue, WA

Responsibilities:

• Created sales pitches using PowerPoint, Excel and Word and utilized the business presentation to increase company outreach with HOAs, property managers, and landlords
• Provided website design for the company as well as the payment portal and deployed in HTML
• Presented news releases to the local press to secure prominent placement of product information
• Ensured promotion of company business through local business networking and effective client targeting
• Designed and edited various marketing publications to raise awareness about company products and services

Managing Editor

Confidential - San Francisco, CA

Responsibilities:

• Managed production of all marketing materials including brochures, newsletters, presentations and more
• Collaborated closely with the authors to edit content and copy while establishing publication style criteria
• Reported and wrote news stories in Swedish and English
• Developed and maintained relationships with allied organizations including the Swedish-American Chamber of Commerce, Swedish Trade Offices and Consulates across the U.S. and the Swedish Women's Club
• Designed a new editorial-based advertising strategy that increased new advertising sales by 27%
• Spearheaded an effective marketing campaign that increased subscription revenue by 34% in three new markets within 6 months
• Reduced costs by 50% by launching and implementing an initiative to bring production in-house

Marketing and Business Development

Confidential - San Francisco Bay Area, CA

Responsibilities:

• Negotiated and closed sales with new client accounts in the US and Sweden resulting in $485,000 revenue within 3 years.
• Established nationwide distribution sales network interviewing and adding new sales reps targeting potential client accounts with new product releases
• Designed and deployed company's ecommerce website, promotional materials, direct-mail pieces, and product content online
• Wrote product press releases in English and Swedish published in both US and Swedish children’s and established long-term relationships with managing editors
• Developed and positioned company's public relations strategy utilized through partner channels
• Evaluated product marketing collateral and programs
• Directed product exhibitions at major annual trade shows and events
• Oversaw product quality assurance process
• Managed scheduled shipments, harmonized tariff schedule classification, streamlined order accuracy, met and exceeded expectations in quality and maintaining customers' profile

Partner, Web Development and Marketing Development

Confidential - San Francisco Bay Area, CA

Responsibilities:

• Co-founded Confidential .com, Bay Area's first reserved auction rental website where seekers posted their profiles and landlords found their tenants
• Designed and edited various marketing publications to raise awareness about company's services
• Spearheaded PR campaign to establish company brand through local media channels
• Deployed marketing strategies through university campus channels
• Designed and deployed Confidential 's website including payment portal

Marketing Communications Specialist

Confidential - Redmond, WA

Responsibilities:

• Market research/evaluation
• Media research/analysis/evaluation of the US and Chinese markets
• Numerical Analysis
• Media strategy and planning development
• Media buying and relationship development with media vendors
• Development of advertising campaigns
• Internet research/analysis
• Online media proposal process

Senior Media Sales Executive

Confidential

Responsibilities:

• Built and maintained Confidential corporate accounts through media sales including major European publications
• Met client demands and marketing objectives by researching, identifying, negotiating, conducting and solution selling media packages including print, television, electronic and in-flight video media
• Exceeded annual sales SEK 2 million to SEK9 million first year of employment
• Prepared presentations, proposals and sales contracts
• Built partnership development opportunities in Eastern Europe, resulting in the execution and implementation of effective joint strategies in the Confidential media markets

Media Sales Executive

Confidential

Responsibilities:

• Prepared presentations, proposals and sales contracts
• Spearheaded generation; qualification; prospecting; telephone marketing; on-site presentations and email correspondence with prospective clients
• Prepared paperwork to activate and maintain ad contract services
• Resolved client concerns
• Prepared a variety of status reports, including activity, closings, follow-up, and adherence to goals

Founder/ Blogger/Web Administrator

Confidential - Seattle, WA

Responsibilities:

• Developed and implemented a content strategy to increase brand awareness, generate website traffic, cultivate leads and sales including affiliate products.
• Manage ongoing administration for the site, updating and writing content, trouble shooting and assist with user needs.
• Focused on incorporating alternate revenue streams and promotional opportunities