OBJECTIVE

• To be employed as UX Designer planning and conducting UX - related research and usability testing, creating user centric intuitive user interfaces, effective online communications and multimedia design solutions

SUMMARY

• Ability to manage ambiguity, work autonomously and multi-task in an agile environment
• Experience in conducting UX research, usability testing, creating personas, and developing UX pattern library
• Strong User Interface Design and Visual Communications skills to create wireframes, interactive prototypes, visual designs, graphics and layouts for responsive web and multimedia applications with the ability to translate client requirements into design concepts
• Experience in complex, multi-project/multi-client environments; comprehensive understanding of client and user information requirements to develop detailed plans for large-scale and complex information architecture
• Excellent understanding in applying branding standards and content guidelines of a particular organization to designs across several products
• Experience in process improvement, consulting initiatives and managing vendors
• Cutting-edge technical knowledge of Axure, Adobe CS6 (Photoshop, Illustrator, Flash, Dreamweaver, Acrobat, InDesign, ImageReady) and HTML, CSS, JavaScript
• Experience with Content Management Systems (CMS), sound technical skills in web design, development, maintenance, administration and support
• Excellent interpersonal skills with a very good command on four languages (English, Urdu, Hindi and Punjabi)

TECHNICAL SKILLS

Graphics: Adobe CS6 (Photoshop, Illustrator, ImageReady, Acrobat, InDesign), Fireworks, MS Visio

Web Design: Axure, CMS (Drupal, Expression Engine, Kentico, Word Press, Mambo, Joomla, HomeSite, Vignette), Dreamweaver CS4, Flash, MS Visual Studio, Eclipse

Web Coding: HTML, CSS, HTML5, CSS3, JavaScript, jQuery, ActionScript, XHTML, DHTML

Familiarity with: MySQL, PHP, W3C, AODA, Angular JS, SEO, Twitter Bootstrap, Responsive design, OmniGraffle, IIS, ASP, .NET, Oracle, XML, Ajax, FTP, SharePoint, Google Analytics, Mobile Application Development, Animation

Video/Sound: Final Cut Pro, Garage Band, Sound Track Pro, Flash, Adobe Premiere Pro

Business Applications: Microsoft (Word, Excel, PowerPoint, Project, Access and Outlook), Lotus Notes

PROFESSIONAL EXPERIENCE

UX Front-end Visual Developer (UX Designer)

Confidential

Responsibilities:

• Designed a responsive web application for the citizen’s of Calgary providing an integrated and personalized customer experience to access all City’s digital services
• Worked with cross-functional teams in agile environment including Identity Management, UX, Marketing and Digital Strategy teams
• Facilitated strategic, customer-centric decision making
• Planned and conducted UX-related research and usability testing
• Provided hands-on work for design, information architecture, mock-ups, wire-frames, and interactive prototypes (low, as well as, high fidelity clickable prototypes to illustrate and test out key paradigms and behaviours)
• Created intuitive graphic user interfaces for responsive web application
• Worked with visual standards and corporate product branding guidelines
• Presented information in one-on-one and group situations
• Collaborated with stakeholders, project managers, subject specialists, and technical teams

Environment: Axure, Photoshop, HTML, CSS, HTML5, CSS3, JavaScript, Bootstrap

Senior UX/UI Designer

Confidential

Responsibilities:

• Designed a web application for desktop and tablet; provided consultation to project teams on interaction approach, usability, information taxonomy, and navigation
• Provided hands-on work for design, wire-framing, prototypes, information architecture, UX-related research, included stakeholder/user interviews, usability testing, and other user experience protocols and methodologies
• Worked with stakeholders to ensure UX/IA needs were aligned with the business priorities, leaded teams within agile design and development environment
• Coordinated and executed UX activities for projects and ensured appropriate UX resources are engaged.
• Wrote documents on Persona, Research Materials, and UX Pattern Libraries
• Provided strategic guidance and worked with brand, creative and technical project teams, recommended strategically sound solutions to meet client’s business needs
• Advocated and evangelized others in best practices for user-centered design and user research with clients and staff, presented info in one-on-one and group situations
• Displayed excellent collaborative and interpersonal skills with a passion to enhance the working environment, product quality, product success, and customer satisfaction
• Kept abreast of industry trends, web development technology and advancements in the area of UX, IA and Responsive Web Design (RWD)
• Identified risk throughout all aspects of the program and related projects

Environment: Axure, Photoshop, Illustrator, HTML, CSS, HTML5, CSS3, JavaScript, K2 Black Pearl, SAP BOE, FICO RMA, .NET, SQL

User Experience Designer

Confidential, Louisville, Kentucky

Responsibilities:

• Worked in agile environment with business consultants, product managers, project managers and development teams to translate complex concepts into viable interactive solutions
• Designed web applications (desktop and mobile) for internal authenticated users
• Created storyboards, wireframes mockups and prototypes (adaptive view) to illustrate site layout, navigation, controls, and content prioritization
• Worked with visual designer and development team to apply Confidential ’s Digital Standard Guideline across multiple products

Environment: Axure, Photoshop, Illustrator, Bootstrap, HTML5, CSS3, JavaScript, ASP.NET, C#, SQL

Web Specialist

Confidential

Responsibilities:

• Maintained intranet and micro websites, provided support to content authors, dealt with non-technical staff for gathering business requirements, and created documentation for online creative projects
• Ensured Diabetes GPS presence on mobile devices for iOS, Android, & Blackberry
• Produced, edited, developed and updated data bases, created (e-blasts, banners, graphics), retouched images, created animated GIFs, and embedded videos
• Collaborated with internal and external communications teams in developing deliverables for their overlapping and time sensitive campaigns
• Improved GUI for maximizing usability as per the branding guidelines
• Designed and developed online self learning and interactive tools

Environment: Axure, Photoshop, Illustrator, InDesign, HTML, CSS, HTML5, CSS3, JavaScript, jQuery, PHP, MySQL, .NET, SEO, CMS (Drupal, Kentico, Expression Engine, WordPress, Mambo, SharePoint)

UX Consultant

Confidential

Responsibilities:

• Designed and developed graphic user interfaces created wireframes, storyboards, html prototypes, graphic images/icons, and page layouts
• Dealt with stakeholders, company leaders, web programmers advising/assisting the best possible customer, as well as, business focused solutions in web application technology and improving user experience

Environment: Axure, Photoshop, Illustrator, InDesign, HTML, CSS, HTML5, CSS3, JavaScript, jQuery, Dreamweaver, CMS, Bootstrap, SEO, PHP, MySQL, Visio

User Interface Architect

Confidential

Responsibilities:

• Designed/Developed web applications including mobile web application for iPad
• Designed graphic user interfaces (GUI) for front-end solutions
• Collaborated with company leaders, front-end, back-end, and QA teams advising/assisting the best possible solutions in web application technology and improved user experience
• Leaded teams within agile design and development environment
• Created wireframes, storyboards, html prototypes, graphic images/icons, detailed page layouts, and translated business as well as user requirements into compelling documentation; developed and documented detailed user experience specifications
• Coordinated Sales and Marketing team in improving graphic and digital designs for their upcoming and existing web projects
• Performed testing/troubleshooting and assisted in resolving technical issues

Environment: Axure, Photoshop, Illustrator, HTML, CSS, HTML5, CSS3, JavaScript, SEO, XML, Tomcat, JQuery, JAVA, Eclipse, Dreamweaver, Visio, CMS

Web/UX/UI Designer

Confidential

Responsibilities:

• Created, developed, implemented, and maintained: websites, online communications strategies, and e-marketing materials
• Taken care of the design and usability of all client-facing product GUI’s, and the quality of the overall client experience across all touch points
• Defined detailed user interface requirements (business, functional, and end-user), product content & user documentation to describe the intended user experience
• Created UI design extensible and reusable components along with mockups, site maps, user flows, wire frames, page layouts, and working prototypes

Environment: Photoshop, Illustrator, Flash, Dreamweaver, HTML, CSS, JavaScript, jQuery, ActionScript, ASP, .NET, PHP, MySQL, SEO, CMS

Webmaster

Confidential

Responsibilities:

• Worked as a team member of Corporate Affairs and Communications Department, maintained multilingual public websites (English, French) and intranet site, recommended and implemented improvements for effective online communications strategies
• Designed, developed and executed main GTAA portal along with micro websites such as Your Voice at the GTAA, GTAA Events and Marketplace that included designing front-end solutions and integration of front-end with existing databases
• Coordinated with Marketing & Business Development activities by providing effective in-house solutions

Environment: Photoshop, Illustrator, Flash, Dreamweaver, HTML, CSS, JavaScript, jQuery, ActionScript, Oracle, SQL, ASP.NET, Livelink, SEO, CMS

Web/UI/Graphic Designer

Confidential

Responsibilities:

• Created, developed, updated websites and promotional materials such as

  CD-ROMs, brochures, flyers, press ads, logos, forms and office stationary

• Worked for variety of clients included film and television production, cosmetics supplier, and health care
• Designed user interfaces and integrated them with existing databases

Environment: HTML, CSS, JavaScript, ActionScript, Photoshop, Illustrator, InDesign, ImageReady, Flash, Dreamweaver

Information Designer

Confidential, Malvern, Pennsylvania

Responsibilities:

• Worked for the user experience group, participated in project planning activities
• Visualized and designed web interfaces following branding standards of the company
• Collaborated with user analysts, information architects, and user engineers to produce the sites that communicate a huge number of users
• Provided creative and functional design solutions, developed storyboards, and interactive prototypes

Environment: Photoshop, Illustrator, InDesign, Visio, Flash, Dreamweaver, HTML, CSS, JavaScript, ActionScript, Oracle, SQL, ASP, .NET, Lotus Notes

User Interface Developer/Designer

Confidential

Responsibilities:

• Worked with the Project Managers, QA, Back-end, and Front-end teams to produce multimedia based e-commerce websites
• Developed mockups and prototype interaction designs, including user interaction models, information architecture, wire frames and screen flows
• Restructured multilingual websites using Content Management System

Environment: Photoshop, Flash, Dreamweaver, Visio, HTML, CSS, JavaScript, ActionScript, ASP.NET, C#, Ajax, XML, Cold Fusion, Visual Studio, CMS

Graphics & New Media Specialist

Confidential

Responsibilities:

• Worked closely with hospital leaders, staff, and marketing team to establish the overall look, graphic elements and content of communication materials
• Maintained and updated hospital & foundation websites, and photograph database
• Designed new websites, user interfaces, and graphic elements
• Created a website that helped collecting donations for up to $800,000 by selling art pieces online
• Performed photo retouching and created animated GIFs
• Coordinated all aspects of production for print and electronic materials, such as Posters, Brochures, Web sites, CD-ROMs, Flash Presentations and Slide Shows

Environment: Photoshop, Acrobat, Illustrator, InDesign, HTML, CSS, JavaScript, ActionScript, ImageReady, Dreamweaver, Flash, Adobe Premiere, IBM Lotus Forms, ASP, .NET, SQL, CMS (Vignette)

Web/Graphic Designer

Confidential

Responsibilities:

• Worked with clients to create websites, CD-ROMs, and promotional materials for print media, such as logos, office stationary, brochures, posters, flyers etc.
• Extensively used graphic applications, infomercials and scala medium
• Performed digital photography, scanning and edited images for web/printing

Environment: Photoshop, Illustrator, ImageReady, Flash, HTML, CSS, MySQL, and JavaScript

Web Designer/Digital Marketing Coordinator

Confidential

Responsibilities:

• Maintained company website, developed and implemented new web interfaces, graphics and layouts
• Communicated directly with marketing companies, existing and potential buyers
• Maintained database of products and clients
• Performed digital photography, scanning and image editing

Environment: Photoshop, CorelDraw, Flash, HTML, CSS, JavaScript, CMS (HomeSite)