SUMMARY

• Over 10+ years self - starter creative individual with over 10 years in the furniture, automotive, electronics (IoT), agriculture, information technology, e-learning and TI.
• Over 4+ years of UX and Information Architecture experience working closely with C-suite executives, stakeholders and product teams to uncover business needs,
• Experience doing user testing to improve user experiences in existing product by incorporating user feedback and best practices in order to continuously evolve and improve the product.
• Proficient at implementing design thinking to tackle challenges in product development, and follow through with UX best practices and methodologies with a highly pragmatic perspective using iterative design techniques including persona creation, journey mapping, service design, design sprints, user interviews, usability testing and MVP validation.
• Skilled at communicating research findings, concepts and detailed design decisions both verbally and visually.
• Expertise in establishing and maintaining high creative standards, providing detailed direction and insight to development team throughout the life cycle of the design process.
• Experience supervising the creation of production-ready art assets and style guides for implementation by the development team.
• Proactive focus when working with the Product Managers and developers on design strategy, feature recommendations, and design approaches.
• Lead presentations to the internal team and stakeholders on the latest design work and achievements, both in-person and via conference call.
• Proficient execution of all visual design stages from concept to final. xperienced in Research, Wireframing, and Prototyping for web and Mobile Apps based on material design guidelines for Android as well as current trends for responsive web design.
• Basic design skills with HTML5, CSS, JS technologies.

TECHNICAL SKILLS

UX tools: InVision, Axure, Keynote, Principle, Prezi.

UI/ Graphic Design tools: Sketch, Adobe Suite (Photoshop, Illustrator, InDesign)

Figma: Frontend languages and tools

Basic understanding: HTML5, CSS3, JS

Project Management: Trello, Teamwork PM, Basecamp

Methodologies: Lean UX, Agile, Scrum, Waterfall, Design-ThinkingDesign-Sprint, Rapid-Prototyping, Persona Building, UX Research, Benchmarking, Service Design, Card Sorting, Business Model Canvas, A/B testing

Content Management tools: Wordpress

Collaborating tools: Google Drive, Dropbox, Github, Bitbucket, Microsoft Planner

Analytics tools: Google Analytics, crazy egg, UserTesting

3d modeling tools: Rhinoceros 5.0, Solidworks 2017, 3dmax

Audio and video: Adobe premiere cs6, Camtasia, Quicktime

Marketing tools: Mailchimp, infusionsoft, hubspot, hootsuiteAdwords, Google trends

Cloud: AWS S3

PROFESSIONAL EXPERIENCE

Confidential

Sr. UX Designer

Responsibilities:

• Analized, organize and structure the information architecture for the 3 different platforms
• Conducted User Research and competitive analysis to inform the design decisions.
• Provided design support in different capacity to the 3 teams, having at some point 2 of them in parallel. Support provided.
• User research: Surveys, User interviews and usability testing
• Sketching, Wireframing and prototyping
• UX copywriting
• Pitch decks for our VP and other tech leads to present the business case

Environment: Sketch, Invision, Jira, Confluence, Design Language System (Interactive documentation of AMEX brand guidelines for digital products), HTML, CSS, Slack, Outlook, Microsoft Office

Confidential

Sr. UX Designer

Responsibilities:

• Sketching and wireframing designs for the development team
• User flows to help improve interactions implemented so the engineering team could easily make use of the ERP
• Information architecture, copywriting,
• Graphic and visual design
• User testing and documenting errors for the development team
• UX surveys
• 3d modeling for manufacture
• Drafting and documenting parts for manufacture while testing the ERP using the design workflow
• Following up in the manufacture floor the designed parts developed and the correct use of information
• Documenting process along with the quality assurance department to ensure the manufacture floor followed through the documented process for its correct implementation.

Environment: Figma, Solidworks, Dassault Systemes PDM, Drafsigth, 5S, excel, word, Lean Manufacture principles

Confidential

Sr. UX Designer

Responsibilities:

• Define the project goals and scope based on business goals.
• Research and benchmarking
• Information architecture, copywriting
• Sketching and wireframing designs
• User and workflow design and documentation
• Graphic and visual design, for app, website and marketing materials (for dairy farmers and investors)
• Prototyping
• User interviewing and usability testing
• UX surveys
• User research
• Preparing presentations and pitching with the co-founders team to stakeholders, investors, incubators and accelerators

Environment: Sketch, Invision, Google Drive, Github, Netlify, Wordpress, AWS, Axure, HTML, CSS, Adobe suite (photoshop, illustrator, Premier), IoT

Confidential

Web Designer

Responsibilities:

• Define the project goals and scope based on business goals.
• Research and benchmarking
• Information architecture, copywriting, for both the web design and social media
• Google Analytics implementation with goal flows and event tracking
• Site-mapping
• Sketching and wireframing designs
• Graphic and visual design in Adobe (Photoshop or Illustrator).
• Building the website using HTML, CSS, through wordpress, using Optimize-press for the subscriptions management.
• Illustrations for marketing materials and the irregular verbs material.
• Testimonials video recording and editing.
• Evaluating the digital reputation of the brand
• A/B testing.

Environment: Adobe Suite (Photoshop, Illustrator, Premiere), Basecamp, Wordpress, HTML, CSS, Hootsuite, Mailchimp, Hubspot

Confidential

App Designer

Responsibilities:

• Define the project goals and scope based on business goals.
• Research and benchmarking
• Information architecture, copywriting
• Site-mapping
• Sketching and wireframing designs
• Prototyping
• Graphic and visual design
• Interaction design

Environment: Sketch, principle, Adobe premiere, Invision.

Confidential

Industrial Designer and Web Designer

Responsibilities:

• Define the projects goals and scope based on clients needs.
• Lead generation and client fulfillment
• Research and benchmarking products available on the market
• Furniture design and documentation for manufacture
• Recruitment process of shop employees
• Profit analysis and bonus program design and implementation
• Information architecture, copywriting for website and social media
• Site-mapping
• Sketching and wireframing designs
• Prototyping and design with wordpress
• Graphic and visual design for website, social media and mercado libre publications

Environment: Photoshop, solidworks, sketchup, v-ray, wordpress, hootsuite, corel draw, excell, google drive, carpentry shop machinery and equipment, basecamp, Mercado Libre

Confidential

UX Designer

Responsibilities:

• Define the project goals and scope based on client needs.
• Research and benchmarking
• Information architecture, copywriting, for both the web design and several videos for the lead generation funnel as well as for the affiliate funnel.
• Google Analytics implementation with goal flows and event tracking
• Sketching and wireframing designs
• Managing a graphic designer to develop the production of final graphic and visual design in Adobe (Photoshop or Illustrator).
• Managing a developer to implement the design to build the landing page and funnels using HTML, CSS, Js.
• Wordpress implementation for blog and affiliates section.

Environment: Adobe Suite (Photoshop, Illustrator), Basecamp, Wordpress

Confidential

Industrial Designer

Responsibilities:

• Define the project goals and scope based on client needs.
• Research and benchmarking
• Furniture design, sketching, 3d modeling and manufacturing documentation.
• Managing vendors for product launches, particularly for and AUDI car agency.
• Doing estimates, both for design and production and for the events we collaborated.
• Wordpress implementation for clients websites
• Designing presentations for clients projects
• Information architecture.

Environment: Adobe Suite (Photoshop, Illustrator), Basecamp, Rhinoceros 5.0, Solidworks, 3dmax, wordpress, Open office and Microsoft office, dropbox.

Confidential

Industrial Designer

Responsibilities:

• Define the project goals and scope based on client needs.
• Research and benchmarking
• Packaging design for the new presentation
• Managing a team of 3 graphic and industrial designers to redesign labels, bottle, website and marketing materials.
• Managing vendors for marketing materials for product launches.
• Designing merchandising for events.
• Doing estimates, both for design and production and for the events we collaborated
• CSS and HTML website design
• Designing customize labels for clients
• Organizing events and tequila samplings
• Incorporating Confidential as a legal entity to give control for all partners involved (Nov. 2008).

Environment: Adobe Suite (Photoshop, Illustrator), 3dmax, wordpress, Open office and Microsoft office.