SUMMARY

• Ten plus years of experience in web, UI/UX design and UI responsive design using Adobe tools and prototyping such as Photoshop Illustrator, InDesign and Freehand.
• Strong skills using Software for Visual, Experience and Interaction Design
• Active participant of the UI / UX, process from research, analysis, design, prototyping, testing and iterations.
• Experienced in web development using open source platforms and cross browse compatibility.
• Expertise in mobile apps based on the guidelines and material design for IOS and Android.
• Talented at User experience, acting in the whole process since the research, analysis, design, prototyping, testing and iterations.
• Experienced with the analysis of quantitative and qualitative data to create UX/UI artifacts.
• Capable of interaction design, with usability, accessibility and functionality principles.
• Adept using prototyping tools such as UXPin and In Vision.
• Hands on experience in designing the information architecture for mobile apps and responsive websites.
• Experienced with performing user testing such as usability testing, A/B testing and surveys.
• Experience in working with Layout wire framing and mock - ups design.
• Experienced with Functional UI / UX Prototypes with Adobe Experience Design
• UI/UX Design and Front End Development Experience in multicultural working environments.
• Expertise in Web Development using HTML5, CSS Bootstrap, Git, GitHub, SVN.
• Previous projects implemented agile methodology.
• Experienced at using frameworks such as Bootstrap 3, and Foundation.
• Capable of wire framing and creating mock-ups for Sketch.
• Proficient with tuning techniques at Html, CSS, JS level and Research based conceptualization, wireframing and prototyping.
• Practical experience with Axure, Balsamiq, AJAX, Heat Map Tools, Crazy Egg, Google APIs, Google Analytics and Adobe Experience Manager.
• Demonstrated ability to adapt new software applications and products.
• Ability to design systems for reusable modules in web design.
• Effective team player with excellent problem solving abilities, user-centered designer, quick learner with strong technical and communication skills. Self-starter, proactive, possesses good communication skills and understanding of business work flow.
• Familiarity with frameworks like Bootstrap and Foundation etc..,
• Highly skilled in Prototyping tools like Invision, Marvel, Axure, Just in Mind.
• Deep Understanding of Brand Guidelines and Implementations
• Understanding of Marketing Strategies how they translate to design.
• Deep Understanding of web based service flow and how to solve navigation problems with visual design.
• Familiarity with project management tools like Basecamp, Slack, JIRA, TRELLO.
• Great ability for solving problems with innovative proposals based on functional design.
• Experienced working as a part of multicultural and multidisciplinary teams for international projects.

TECHNICAL SKILLS

Design: Strong knowledge on usability best practices, HCI, graphic patterns, mental model, ergonomics colour and typography. Active participant of the design process, from research, analysis, design, prototyping, testing and iterations.

Tools: Design UXPin, In Vision, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe XD, Google Web Designer and Sketch.

Prototyping: UX PIN, In Vision, Axure, Balsamiq Sketch and Adobe XD

Test: UXPin

Development: ATOM, Sublime Text, GitHub, Adobe Suite, and SVN.

Project Management: Basecamp, Slack, JIRA, TRELLO.

Programming Skills: HTML5,CSS3,BOOTSTRAP, JAVASCRIPT, JQuery

PROFESSIONAL EXPERIENCE

Confidential

Senior UX/UI Designer

Responsibilities:

• Created user stories for defining what we should build and deliver first.
• Created user task flows, wireframes and layouts using Mind Node, Balsamiq and Sketch.
• Design user interfaces for mobile applications and websites using Sketch.
• Created interactive prototypes using Invision.
• Conducted user research for understanding user needs and motivations.
• Worked closely with developers to make updates/corrections on the different iterations of the app.
• Generated design guidelines and specs for the developers team using Sketch Measure.
• Performed user testing and detecting points of friction in the user task flow.
• Improved the ecommerce funnel (landing, product and checkout) for higher conversion rates.
• Worked with quantitative and qualitative data in order to make design decisions.
• Designed User Interface of the Touch Screen Self-Ordering in the drive thru service.
• Collect and reviewed behavioural data from the Touch Screen Self-Ordering.
• Creating and optimized complex user flows for the mobile and web platform.
• Sketched on paper multiple concepts and user task flows for each project.

Confidential -San Francisco, CA

Senior UX/UI Designer

Responsibilities:

• Created user stories in order to prioritize work on the product backlog.
• Conducted user research and extracting key findings from user interviews.
• Performed user testing for detecting pain points and validating design solutions.
• Designed user interface for the mobile application and the web dashboard using Sketch.
• Worked with stakeholders to gather requirements and understand their business goals.
• Performed user interviews to understand and collect the user needs.
• Conducted industry research and benchmarks about their interaction, functionalities and best practices.
• Created interactive prototypes for mobile and desktop using tools like Invision, Marvel and Just in mind.
• Generated spec and style guides for the Software Engineer team using Zeplin and Sketch Measure.
• Created responsive designs for admin panels and dashboards.

Confidential

UX UI Designer

Responsibilities:

• Designed pixel perfect previews for websites using Sketch.
• Implemented frameworks like Bootstrap for creating responsive websites.
• Analyse and implemented best practices to web projects to improve user experience.
• Implemented search engine optimization recommendations for websites.
• Created wireframes and layouts for landing pages.
• Managed development of landing pages for the different brands and tracking organic positioning.
• Used Google Analytics to have a better understanding of audience and improve digital marketing.
• Layout, Wire framing and Prototyping of multiple websites, as well as assets design and front end development of the site´s static content.
• Used HTML5, CSS3 to enhance functionality and user experience on web pages, as well as bootstrap to develop responsive web design projects.

Confidential, Los Angeles, CA

UX or UX/UI Designer

Responsibilities:

• Designed interactive advertising campaigns for all the different websites (web and mobile).
• Used Photoshop and Sketch to design the complete User Interface and creation of the look and feel of the complete App
• Provide graphic assets to the development team for multiple sections of the site.
• Designed pixel perfect mock-ups for advertising unit campaigns runs on different website.
• Created instructions and story boards in order to explain the interactive ad units to the team.
• Used Illustrator and Sketch to generate wireframes for mobile, and Web flows and instances.
• Designed all the graphics for Social Media Ads and assets of social profiles.
• Following-up with the engineer team to make the correct implementation of the designs and check all the functionality of the interactive ad unit on every website.
• Creative direction of every aspect related with visual design.

Confidential

UX UI Designer/Front End Developer

Responsibilities:

• Defined information architecture and interaction design for websites.
• Created layout proposals for websites.
• Designed pixel perfect previews for websites.
• Created landing pages using the programming language- HTML and CSS.
• Designed websites based on the WordPress themes.
• Worked closely with back-end developers to define functions of pages using database services.
• Validated cross browser compatibility.
• Created a direction of every aspect related with visual design.

Confidential

Visual designer

Responsibilities:

• Designed the animated ad units and banners for different websites using Adobe Flash.
• Involved with branding and marketing strategies in order to design advertising materials.
• Designed multiple visual elements for different websites using Adobe Photoshop.
• Created websites previews and mock-ups in Adobe Photoshop.
• Designed wireframes and animated prototypes for different products in the project.
• Provided graphic assets to the developers team for multiple sections of the sites
• Generated newsletters campaigns using HTML and CSS.