SUMMARY

• Experienced in Heuristic Evaluation, User Research, Usability Analysis & Testing, User Interface Design, Interactive Prototyping, Information Design etc.
• Experienced with all stages of a user - centered design process from User Research, Conceptual Modeling, Interaction Design (ID), and Visual Design to Prototyping, Heuristic Analysis, production and Usability Testing with strong HCI and Scenario Focused Engineering.
• Strong knowledge and experience in Visualization Skills.
• Experienced in all stages of Software Development Life Cycle (SDLC) - working with stake holders, gather functional specification requirement, visual presentation of requirements, User Acceptance Testing (UAT)
• Translates product roadmap, requirements, user analysis and data, and client feedback into an actionable plan & create annotated functional specifications
• Deep exposure in User behavior testing in Usability Lab using TechSmith Morae platform for a leading pharmacy in USA.
• Experienced in working as a member of a design team that includes software developers and usability professionals to conceive, design, and build efficient, effective and satisfying user interfaces
• Managed UI/UX teams, interacted with product managers, business and other stake holders as UX lead.
• Good exposure in designing responsive web design (RWD).
• Good hands on experience in HTML and CSS, well versed with JavaScript.
• Managed the UI/UX/Usability engagements at various customer sites as a UX lead. Also extensively worked as a team member to give best products.
• Very well versed with Agile Scrum, SAFe methodology in distributed teams, long working experience as agile scrum team member.
• Managed large size distributed team as Scrum Master in Agile Scrum as well as in SAFe. Deep experience in onsite-offshore model.
• Extensive experience in learning content development (eLearning). Worked with Instructional Designer to convert complex scenarios to simple step by step process animations to make learning simple and interesting.
• Extensive experience in visual story boarding and developing concepts. Designed corporate presentations, intro animations etc.
• Exposure in Print media technology, experience in Flash based Corporate Presentation
• Worked in diversified industry domain like Banking & Finance, Retail, Manufacturing and Hi-Tech etc. Experienced in managing creative and functional areas of project.

TECHNICAL SKILLS

• Contextual Inquiry
• Focus Groups
• Non directed interviews
• Competitive Analysis
• Personas & Scenarios
• Surveys/ Usability Testing
• Heuristic Evaluation
• Wireframes
• Storyboard / Paper Prototypes
• Concept Design
• Information Architecture
• Interactive Prototypes
• Visual Design
• Mobile Design
• Adobe Photoshop / Illustrator
• CorelDraw
• Fireworks / Dreamweaver
• PowerPoint / Axure
• UX Pin
• HTML5/ CSS3
• Basic JavaScript
• SharePoint Branding

PROFESSIONAL EXPERIENCE

Confidential, Rogers, AR

User Experience Analyst

Responsibilities:

• Heuristic evaluation of existing application and recommend the solutions
• Closely work with business and do initial user research
• Translate the business requirements into wireframes & with the help of basic user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Define Personas, user journeys and scenarios using StoryboardThat
• Information Architecture and Information Design
• UX review of the wireframes with business and stakeholders
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams.
• Creating the interactive prototype using UXPin and review of the prototype with product and business teams
• Detail documentation of interactions using Polarian
• Further enhancement of the website based on the feedback received for the prototype

Environment: Word, PowerPoint, UXPin, StoryboardThat, Photoshop, Illustrator & Polarian. HCI: UX team, Usability.gov, expert reference material, case studies etc.

Confidential

Visual Designer and User Experience Designer

Responsibilities:

• Heuristic evaluation of existing application and recommend the solutions
• Closely work with product owners and business customer to understand the requirements
• Perform quick basic user research with business and product owners
• Translate the business requirements into wireframes & with the help of basic user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Information Architecture and Information Design
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams.
• Creating the interactive prototype and review of the prototype with product and business teams
• Further enhancement of the website based on the feedback received for the prototype

Environment: HTML, CSS, JavaScript (Dreamweaver), Rally (Agile Tool) Word, PowerPoint, Axure, Photoshop, Illustrator & HP Quality Center. HCI: UAT teams, Usability.gov, expert reference material, case studies etc.

Confidential

Responsibilities:

• Heuristic evaluation of existing application
• User research by contextual interview, field visit
• Worked with BAs, Product owners and Business to consolidate the various tasks user performs on day to day basis
• Identified the important and quick tasks users can perform on the go for mobile
• Created and communicated design deliverables such as user scenarios, wireframes.
• Visual Design using Photoshop.
• Guided the developer to create HTML/CSS Prototypes for User Studies.

Environment: Word, PowerPoint, Axure, Photoshop, Illustrator, HTML, CSS, JavaScript (Dreamweaver), Rally.

Confidential, MI

Visual Designer and User Experience

Responsibilities:

• Defined various personas who could be potential application users, created various user journeys
• Perform quick basic user research with SMEs
• Translate the business requirements into wireframes & with the help of basic user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Information Architecture and Information Design
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams.
• Creating the interactive prototype and review of the prototype with product and business teams
• Further enhancement of the application based on the feedback received for the prototype

Environment: PowerPoint, Auxure, Photoshop, Illustrator, HTML, CSS (Dreamweaver)

Confidential, NJ

Visual Designer

Responsibilities:

• Quick application and requirement analysis with onsite
• Understand the basic user research performed by onsite UX team
• Concept design, visual design, information design based on wireframes
• Make sure the Visual Design is aligned with brand guidelines
• Further enhancement of the application based on the feedback received for the visual design
• Design Sitemap & Style guides for developers - structure of layout, visual elements etc.

Environment: PowerPoint, Photoshop, Illustrator, HTML, CSS, JavaScript (Dreamweaver)

Confidential, NY

UX and Visual Designer

Responsibilities:

• Created Quick Wireframes based on the information provided by customer business team
• Perform quick basic user research with SMEs
• Translate the business requirements into Visual Design with the help of basic user research
• Information Design
• Visual Design aligned with brand guidelines
• Effectively communicate design ideas both independently & in teams

Environment: Word, PowerPoint, Photoshop

Confidential, NY

Visual Designer

Responsibilities:

• Basic User Research with BA
• Created Quick Wireframes based on the information provided by BA
• Visual Design with the help of basic user research and BA inputs
• Minimalist Visual Design approach aligned with branding guidelines

Environment: PowerPoint, Photoshop, Illustrator.

Confidential

Visual Designer and User Experience Designer

Responsibilities:

• Defined various personas who could be potential application users, created various user journeys
• Perform user research with SMEs
• Translate the business requirements into wireframes & with the help of user research
• Concept design, wireframes and paper prototypes based on various user journeys
• Information Architecture and Information Design
• Visual Design aligned with branding guidelines
• Effectively communicate design ideas both independently & in teams
• Creating the interactive prototype and review of the prototype with product and business teams
• Further enhancement of the application based on the feedback received for the prototype

Environment: PowerPoint, Axure, Photoshop, Illustrator, HTML, CSS, JavaScript (Dreamweaver), Rally.HCI: UAT teams, expert review, case studies, SME inputs etc.

Confidential, TX

Lead Visual Designer and User Experience Designer

Responsibilities:

• Conducted workshops with customers and other stakeholders on regular basis for requirement, expectations and define priorities.
• Weekly presentations and demo with customer to showcase the development, project progress and seek feedback.
• Visual Design: Initial concept/high level design (screen layout, animation, interactivity, Logo, UI etc) for all learning modules.
• Share the concept designs with offshore for further development through scribbles, concept designs or Visual Storyboard.
• Functional prototype design with the help of team.
• Planning, Estimating effort and Schedule the work based on priorities assign appropriate work to team on timely manner.
• Monitor the daily progress of work and seek immediate solutions in case of any issues. Thorough review of deliverables and make sure the quality is up to the mark. Log the defects/observations in log sheet and ensure the issues are fixed.
• Make sure customer get better User Experience through the training modules delivered and the objective of the training module is achieved.
• QA and testing of the course hosted on LMS.
• Roll out the course for UAT, seek feedback.
• Update and send the course to be hosted on LMS to concerned team
• Ensuring proper utilization of recourses.
• Appraising performance of subordinates on half yearly basis.
• Onsite-Offshore coordination through daily tele conference

Environment: Story Board (MS Word), PowerPoint, Photoshop, Illustrator, Captivate, Audition, CornerStone (LMS), Rally and Flash.

Confidential

Lead UX and Visual Designer

Responsibilities:

• Designed and developed UI for applications.
• Lead UI Team: Requirement Analysis, communicate effectively with designers, developers, customers, team members, and upper-management to drive consensus for designs.
• Worked with Business and Product Teams to understand their needs
• Define user interface feature requirements and created document web-based user interface designs that will define how users manage and use the information.
• Involved in user research like contextual interviews, nondirected interview, focus group and requirement gathering & create User Task Flow, Sitemaps.
• Brainstorming sessions with Product Managers, development team
• Effectively communicate design ideas both independently & in teams.
• Develop a coherent design strategy and estimate possible design solutions for problems.
• Design Wireframes, low and high-fidelity prototype, graphic assets using PowerPoint, Photoshop
• Design UI Architecture, User Work Flow, Sitemap, User Interface, Interaction Design, detailed UI specification.
• Present design to the client and even to the end user for feedback.
• Usability Testing like first click test, user interviews.
• Teaming up with cross-functional project teams.
• Improved User experience across the board.

Environment: PowerPoint, Photoshop, Illustrator, HTML, CSS and JavaScript (Dreamweaver), JQuery, Rally, SharePoint, Flash, HP QC. HCI: BA, product teams, expert review, case studies, SME inputs, First Click Testing etc.

Confidential, RI

Usability Analyst

Responsibilities:

• Requirement Analysis, Project Communication, participation in Client’s meeting and defining strategy & goals
• Extensive user research through contextual interviews, formal discussions, focus groups and personas
• Design User Work Flow, User Interface, Interaction flow, detailed Functional & UI specification Involved in user research, requirement gathering & create User Task Flow, Sitemaps.
• Brainstorm & design wireframes, prototype and graphic assets using Photoshop.
• Usability testing: Various users were called to Usability Lab to test how effectively they are able to use the new application. The Usability testing was conducted using Techsmith Morae.

Environment: Word, PowerPoint, Photoshop, TechSmith Morae, Extensive Usability testing in Usability Lab HCI: BA, product teams, expert review, case studies, SME inputs etc.