Summary

• Have more than 11 years of experience in User Interface Designing, User Experience and User Centered Design
• Adept at all phases of Design lifecycle requirements gathering, user analysis, implementation, UI testing and maintenance
• Designed at Architect level, delivered design projects, balanced between optimal UI and performance, technology capabilities, budgets and schedules
• Managed multiple UI teams across locations and also worked independently
• Strong conceptualization, visualization and designing skills. Building wireframes, prototype, stylesheet. Transforming idea and concepts into design
• Mobile UI/UX Design and Usability Testing on different Versions of iOS and Android
• Working with Clients, BA's, Developers, and Testers, Understanding and refining requirements for clarity and simplicity.
• Adhering to strict UI guideline and usability standards, desktop and web standards maintaining styleguide
• Have domain expertise in Banking Finance, Insurance, Supply chain, e-learning, Health care, Network securities and e-commerce

Software

• Visualizing tools: Photoshop, Dreamweaver, Fireworks, Illustrator Adobe suites
• Elemental Sketches or Wireframes: PowerPoint, Visio, Axure
• Prototyping: Visio, Dreamweaver, Edit plus, SharePoint, PowerPoint, Flex, HTML5, DHTML, CSS3, JQuery
• Web analytics: Google Analytics
• Accessibility: W3C validator, Color contrast analyzer and implementation of Web 2.0
• Other tools: Acrobat Pro, Director, Premier, SharePoint 2007, SVN
• CMS: Tridion, Open CMS, WordPress, Joomla, DotNetNuke, TWiki, Drupal, PHP-Nuke
• Expert on Windows or Mac environment, well versed in browser issues

Experience

Confidential

Position- UI/UX Architect/ Web Designer

• Managing and responsible for global AIG corporate re-branding.
• Responsible for redesigning of AIG US, AIG worldwide sites and designing new mobile sites.
• Closely working with Business Users to implementing design products and brand.
• Working on building Mock-up Screens, wireframes, prototypes and POC's.
• Have expertise in Tridion, also managing existing publications and designing new sites

Languages: CSS, JQuery, HTML5

Packages: Photoshop, Dreamweaver

Platform: CMS-Tridion

Confidential

Position- User Experience Architect

• Responsibilities included, Leading a team of Designers including offshore team, prioritize and tracking multiple tasks across multiple projects, delivering bug free design in critical timelines
• Applied user-centered design principles to improve proboduct experiences for new design
• Defining and setting design standards for navigation, menu, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Customization as per client requirement, UI scalability, performance issues, bug fixing
• Mock-up Screen Design, Prototyping including CMS template, wireframe, stylesheet, UI integration etc.
• Cross browser compatibility for layout and code
• Mobile UI/UX/Icon Design iPhone, Android

Languages: CSS, Javascript, DHTML, HTML

Packages: Photoshop, Dreamweaver, Visia

Confidential

Position- Flex UI Designer

• Worked independently in startup product company, developed methodologies, UI standards for the company
• Created, optimized new/existing product. Applied user-centered design principles to improve existing product experiences.
• Designed Flex component, proof-of-concept on creation of customized flex components, worked extensively on mxml and css files and collaborated with internal teams to optimize product user experience. Created icons, logos, images for different teams.
• Documented UI standards, templates, and CSS tags
• Educated internal teams about the importance of user experience research and planning.
• Clients - Sprint, NetMagic, IP service providers and data centers in the US, South America, Europe and India

Languages: Adobe Flex, CSS

Packages: Photoshop, Dreamweaver

Position- User Experience Architecture

• Developed new web application prototype as per design cycle, including requirement gathering, collaborating with business analyst for new business initiatives and platform enhancements
• Team lead for HSBC designers and Kanbay team, also involved in mentoring fresher.
• Worked in collaboration with other teams/developer for design implementation.
• Created detailed page-level wireframes clickable prototype, functional specifications, maintained and optimized existing product, provided UI support in UAT and production environment including bug-fixing in JSP.
• Documentation for new site initiatives and information architecture/user experience enhancements. Created and maintained detailed design specifications. Used in house content management system CMS
• Educated internal teams with design standards and implemented HSBC global information architecture standards.

Languages: CSS, HTML, JavaScript, JSP

Packages: Photoshop, Dreamweaver, Visio

Position- Graphics Designer

• Interacted with Corporate Design team for inheriting the design
• Created new modules prototype, collaborated with internal Business Analyst.
• Created and updated HTML pages for several modules daily.
• Created icons, logos, images and menu for different teams.

• Provided UI support including bug-fixing.

Languages: CSS, HTML,

Packages: Photoshop, Dreamweaver, GIF Animator

Position- Web Designer

Produced press releases, newsletters, print advertisement, brochure and other marketing material.

Languages: CSS, HTML, JavaScript

Packages: Photoshop, Dreamweaver, and Illustrator

Position- Web Designer

• Specialized in web solutions and B2C portals for small and medium business.
• Designed and maintained 15-20 websites.

Position- Web Designer

• Designed and maintained logic systems websites.