Summary:

In addition to being a right - handed, left brained lover of distant places, I'm a UX guru with over fifteen years of experience at the intersection of where human nature, technology and media meet in a hyper-digital world. My passion is to collaborate with organizations to designand create innovative customer experiences that drive powerful business results.

Confidential

Information Architecture Usability

• Planning and developing Site level information architecture and page level layout
• Define and design User Experience Information Architectures comprised of wireframes, sitemaps, interaction flows, and prototypes for desktop applications as well as web experiences.
• Extensive knowledge of tools including visio, PowerPoint and Acrobat
• Have a thorough understanding of User Centered Design UCD and Human Computer Interaction HCI

Website Development Code Graphics

• SharePoint 2010 content editing and development Custom HTML Page layouts designs
• SharePoint List and library development and customization
• jQuery JavaScript custom navigation and effects working within SharePoint environment
• HTML5/ HTML/CSS/JavaScript
• Cross browser, cross platform issues
• Constructing detailed page layouts while maintaining elegant, efficient code
• Experienced with hand coding
• Image creation and optimization
• Proficient with Adobe Creative Suite design software Photoshop, Illustrator on both a PC and Mac platforms

Internet Strategy Analyst

• Ability to effectively lead all phases of the project lifecycle, define a project, develop appropriate work plans, and drive it to completion
• Conduct stakeholder work sessions to identify new creative or enhancement opportunities
• Created structured project plans and ensure the successful execution of steps outlined in the plans
• Facilitated meetings with business partners
• Captured analyzed and documented business user requirements
• Maintained updated documentation on business processes, applications and design solutions
• Provide guidance on ensuring alignment to corporate branding and guiding principles

SEO Strategy

• Identify opportunities to increase SERP rank
• Conduct keyword research and set KPI benchmarking
• Create SEO strategy to increase traffic and rankings
• Analyze data from web analyticsinto an actionable SEO plan

Confidential

UX/UI Designer

• Developed custom web content deployed to SharePoint 2010 using Content Editor Web Part.
• jQuery animated page content and hand coded HTML for SharePoint 2010.
• SharePoint 2010 Master Page Header design for ISACA and site Information Architecture.
• Created the information architecture and guided the user interface design for various projects.
• Created user experience deliverables including user personae, site maps, storyboards, page schematics/wireframes, content inventories, and navigation labels
• Served as the creative lead for electronic branding strategies to integrate technology and business requirements into design, user interface and marketing.
• Lead the design, development, and deployment of internal and external websites.
• Designed and developed user interface features.
• Drove strategic user experience initiatives in areas such as social media, search engine optimization, globalization and personalization.
• Created HTML5 / HTML and graphical prototypes to present concepts
• . Presented design solutions to management and business customers, backing up recommendations with solid usability principles.
• Tracked and analyzed web activity trends and implemented new design features based on metrics.
• Wrote web pages in a combination of codes, including HTML5, HTML, SHTML, CSS and JavaScript.

Confidential

• Participated in strategy sessions to help identify and set direction for achieving client's objectives. Collaborated with design/content strategy teams to brainstorm and validate experience design concepts.
• Produced site maps, flow charts, functional specifications and navigational wireframes as they related to the target audience's on-line experience.
• Documented and presented structural concepts to creative, content strategy and technical teams.
• Communicated and collaborated with designer, content developers and technical staff through various stages of user interface development.
• Utilized usability guidelines to organize content into logical categories as well as developingstructural design by establishing the foundation of information access and functional relationships at the site and page-level.

Software Spectrum, User Experience Designer

Confidential

• Developed user-centered design recommendations for the company's portal pages.
• Examined user research understanding to define appropriate functionality and requirements to drive pages.
• Defined and designed User Experience Architectures for pages involved.
• Created wireframes, site maps, process maps, feature lists, mockups, visual specification, working prototypes and other artifacts to describe the intended user experience.
• Took into account navigation and information architecture as it
• applied to the portal
• Worked closely with the business community to ensure that user experience issues and were identified and dealt with properly.
• Establish and documented guidelines for visual and interaction design standards
• Help ensure consistency and best-practice design across all pages.
• Interface with key internal client and project stakeholders to ensure the user experience reflects customer needs and consistency.
• Manage online marketing initiatives from conception through execution by working with cross functional teams.
• Oversaw the day-to-day management of all digital activities, including email marketing deployment, in-house promotions, ad partnerships, Internet marketing programs, creative testing, Web development.
• Developed long and short-term digital strategies and initiatives to meet the business objectives
• Set performance metrics and clear deliverables, staying focused on the most important data.
• Ensured best-in-class digital practices were implemented.
• Hired and lead a team of creative individuals consisting of designers and information architects.
• Managed budget to maximize efficiencies and effectiveness of the company's digital operations.
• Participated in annual budgeting and re-forecasting process.
• Performed/managed graphic design and production of high-quality assets including but not limited to mock-ups for user-interface designs.
• Performed usability studies to help define the overall user experience strategy.
• Assisted outside design agency to re-design look and feel of the TXU intranet for integration into their Hummingbird EIP Portal.
• Created and maintained the design style guide and user experience guidelines.
• Partnered with technology team to ensure best practices are adopted throughout new page migration and various development life-cycles.
• Communicated design principles and solutions throughout the organization
• Developed template that was free of errors across all browsers.
• Created plug and play template that offered ease of use and cross platform compatibility.
• Developed fresh design concept that directly enhance Verizon's extranet and reflected creative innovation while maintaining their design standards.
• Matched objectives to creative execution and solutions to support goals.
• Ensure brand and style consistency across all creative deliverables.
• Acted as a design leader and displayed clear reasoning for design decisions.
• Proactively made suggestions for business best practices and process improvements.
• Designs were created in Photoshop for approval.
• Once approved HTML was hand coded.

UI/UX Designer

• Created strong design concepts and developed design layouts for a variety of creative projects using Photoshop and Illustrator
• Coded completed designs to HTML in a non-WYSIWYG environment
• Worked collaboratively within a multidisciplinary environment, managed multiple projects, and met assigned deadlines.
• Provided creative ideas and constructive feedback to other designers.
• Work with clients to translate business problems and requirements into compelling UI's that demonstrate the power and value of rich internet experiences.
• Responsible for identifying and translating business requirements and user needs into innovative solutions that are valuable, useful, and useable.
• Clients included KPMG, Baylor, XML Connect as well as several internal projects.

Agave Software Design,

• Lead designer working with a team of developers in designing a graphical user interface their Remote Operations and Maintenance System dashboard application.
• Designed user interface that was based on functionality established by the developers.
• Design was storyboarded in Photoshop.
• Created HTML and graphical prototypes.
• Primary visual designer responsible for project to take monthly publication online.
• In charge of design and content for all pages.
• HTML was hand coded using AllaireHomesite.
• Created custom graphics using Adobe Photoshop 5.5 and Adobe Illustrator 8.0.
• Lead weekly meetings with marketing and IT teams to assess site was maintaining company standards.
• Performed marketing research and suggested changes in order to increase customer base.