SUMMARY:

• Over 5 years of IT experience in Systems Analysis, Web Analysis, and site Analysis while interfacing with Departments, Vendors and Clients.
• Strong experience with web analytic tools including Omniture Site Catalyst, Google Analytics.
• Involved in Keyword collection, analysis and strategies related to the client business.
• Tracked online campaigns effectiveness and number of clicks made using web analytics tools.
• Performed Path Analysis, Internal Ad Engine Optimization, Traffic Analysis, Pay per Click Management, Google Ad words Administration (for Publiture).
• Optimization and Management of the different campaigns on various search engines.
• Participating in client interviews and meetings to determine web site key performance indicators (KPI).
• A/B Testing: conceptual understanding.
• Mapping KPIs to web site metrics.
• Maintained reports on Visits, Page Views in each page of web sites for particular time periods.
• Generating daily, weekly and monthly reports and sending across.
• Created SQL queries, stored procedures, built trending analysis charts, created funnel analysis reports.

TECHNICAL SKILLS:

Digital Measurement Tools: Adobe Online Marketing Suite (Omniture Site Catalyst 14.0, Discover, Data Warehouse, Search Center), Google Analytics

Internet Marketing: SEM, Pay - per-Click (PPC), SEO, Email Marketing

Project Management: Microsoft Project, Office, Visio

Web Technologies: HTML, CSS, Java/JavaScript, Adobe Photoshop, Acrobat, Microsoft FrontPage

Programming: C and Data Structures

Programming Tools: MS Access, SQL, Object oriented programming through Java

Operating Systems: MS Windows, MS-DOS

Simulation Tools: Arena 14.0, Pro-Model, Solid Works

PROFESSIONAL EXPERIENCE:

Confidential, Santa Clara, CA

Web Analytics Analyst

ENVIRONMENT: Site Catalyst 14.0, Google Analytics, HTML, JavaScript, MS Office, SQL, Win 7.0

Responsibilities:

• Developed and maintain reports, dashboards, and scorecards for Publiture using Omniture Site Catalyst, and Google Analytics Reporting Tools.
• Prepared and maintained weekly reports and Tracking daily volume visitors Using Google Analytics and Site Catalyst.
• Data extraction and analysis using Excel Client and compiling data for weekly and monthly traffic reports using Excel Pivot Tables and Power point Presentations.
• Update basic traffic related power point slides for various presentations.
• Build Omniture dashboards and bookmarks.
• Other responsibilities include:
• Synthesize data for advance traffic analysis
• Handle 50 -75% of Ad Hoc Omniture requests
• Forecasting traffic from Previous Data Sources
• Stats functions using Advanced Excel
• Track daily volume received from partners
• Channel Classification
• Competitor analysis

Confidential, Indianapolis, IN

Web Analytics Analyst

ENVIRONMENT: Site Catalyst 13.5, Google Analytics, HTML, JavaScript, MS Office, SQL, Win Vista

Responsibilities:

• Documented web analytics guidelines for internal projects across the Course Management System.
• Inserted JavaScript tags to track Web Based Course Management System pages and actions using Google Analytics.
• Involved in building and updating analytically driven reports with online web-analytics solutions for Pearson Web sites.
• Presented web site analysis projects in PowerPoint on improving usability, effectiveness on WebCT and Course Compass.
• Presented web analytics reports for performance insights and site performance optimization.
• Developed online content tracking, content tagging and tagging strategies.

Confidential

Programmer Analyst

ENVIRONMENT: Windows XP, MS Office, UAT, GUI, Test Manager, MS Visio, HTML

Responsibilities:

• Worked with business units to recommend changes and enhancements, offer knowledge, and support to colleagues.
• Performed quantitative and qualitative analysis including Competitive Mapping of service offerings and Graded Comparison Analysis.
• Ascertained customer expectation gap with ONTRAC Application.
• Understand all aspects of how products function on the site, develop and maintain a comprehensive global analytics dashboard.
• Preparing BRD, FRD and Non-functional Requirement Documents from clients. Developed product review and Technical specifications for the ONTRAC Application.
• Provided detailed competitive intelligence and recommended strategies to address identified barriers and leverage on triggers to gain significant business advantage.
• Interacted with head-recruiters to determine Industry Key Success Factors
• Conducted Assessments on Selection and Rejection Tools like SEE Framework and ONTRAC Framework Redesign, IT Laterals, Revolutionizing Academic Examinations - Implementing Assessment.
• Worked closely (on a daily basis) with the Marketing department to implement updates on the corporate website, intranet, and customer portals
• Played a key role in preparation and implementation of website redesign and development processes from a Webmaster/Project Manager/technical perspective
• Designed and developed HTML emails, registration pages, and report pages daily
• Wrote Test Plans, Test Cases and Test Scripts for User Interface testing on ONTRAC apps.
• Providing Specifications on Delivery Modes, resources and time estimates for ONTRAC Application to QA for testing and analysis.
• Provide QA test status for content management, ONTRAC ASP, ONTRAC INTRANET, to managers.