Seeking a Senior UX/UI Design position with a company in need of a highly creative professional with the proven ability to deliver great user-focused software. Capable of leading a team or working hands-on to produce mobile or web-based interactive prototypes, games, mechanics, requirements, wireframes, functional specifications, user research, usability testing and analytics.

PROFILE

Over 10 years of leadership in user experience design and architecture. Capable of guiding a team through ideation and definition into development and release with efficient prioritization under pressure. Exceptional analytical and creative abilities with meticulous attention to detail. Proven ability to synchronize user experience strategy with business drivers. Strong written, presentation and verbal communications skills. Seasoned entrepreneur with excellent interpersonal skills and trusted leadership ability.

DOMAIN EXPERTISE

Mobile Design responsive design, fluid layout, flexible breakpoints, animation, optimization Game Design UX/UI design, gameplay mechanics, design documentation, social and economy E-Commerce recommendation tools, personalization, guided discovery, merchandising, curation, secure checkout, B2B, B2C SaaS Cloud Services database-driven information systems, data-mining, CMS, video content management Financial Services consumer and business account servicing, online account origination and enrollment, credit card servicing Self-Service account set-up, account management, multi-factor authentication, bill payment

EXPERIENCE

Confidential

UX Architect/UI Designer contract

• Led the user experience and visual design on a large project for the redesign of HP.com's shopping site. The goal of the project was to become a one-stop shopping and product recommendation solution for the SMB market. Worked closely with the product owner to rapidly iterate through requirements and features using whiteboard sketches and low-fidelity wireframes. Created medium-fidelity prototypes used to present planned features to HP executive management. Delivered style-guide compliant, fully functional HTML prototypes to the nine-person SCRUM-based development team ahead of each two-week sprint. Adapted the SMB product recommendation design for a consumer audience by using HP personas and goal-based design.
• Incorporated UX/UI deliverables into a strict SCRUM-based development environment.
• Utilized rapid iterative prototyping to overcome significant requirement and feature churn.
• Researched small business users and consumer users to create goal-based workflows.

Confidential

Principle UX/UI Designer

• Designed a mobile-based 'gamified' fundraising application that allowed users to donate to third-party non-profit organizations. Features included personalized fundraising pages, social integration, two-way donor communications and campaign management tools. The project was transitioned into a dedicated RPG and Tower Building hybrid game designed to motivate players to donate to non-profit organizations. Designed UX and UI player interactions, controls, HUD, navigation and feedback loops for encounter dialogue options and actions menus.
• Wrote and maintained a living game design document throughout the project.
• Designed interactive prototypes using Axure RP Pro for fundraising activities.
• Created a highly engaging game dialogue concept for PC/NPC encounters.
• Identified primary/secondary game loops for emergent gameplay and virtual economy.

Confidential

Director of User Experience

• Hands on direction of UX designers and UI artists embedded in nine game teams across two studios. Worked closely with each member of the UX team to create mobile and web-based in-game stores, purchasing and checkout flows and to simplify social alliance functionality. Collaborated with game producers to maintain a balance between usability and gameplay. Additionally, functioned as lead UX designer embedded in two separate game teams creating soon to be released mobile titles. Established a common set of UX design and prototyping tools to enable asset reusability. Organized weekly peer review meetings to surface best of breed design among game teams. Began implementation of a design pattern library to create a more consistent user experience across games.
• Implemented significant structural changes across all game teams.
• Promoted concept of user research to game teams and guided individual practitioner's user research projects.
• Introduced and mentored UX/UI team on guerilla usability testing techniques.

Confidential

User Experience Lead contract

• Worked with an international team to redesign ADP's multinational HR SaaS product, GlobalView. Successfully completed first phase of product redesign after delivering a large functional prototype. Moved on to manage the product design for ADP's premier HR SaaS product, Workforce Now. Was tasked with resolving significant usability problems in a primary workflow. Led meetings with senior executives and project stakeholders to understand business objectives and discover customer pain points. Was able to successfully resolve usability problems by merging multiple steps in the workflow and reducing unnecessary complexity. Overcame internal resistance to product redesign through extensive usability testing. The redesigned workflow easily passed all usability tests and was enthusiastically embraced by current users of the product.
• Redesigned end-to-end navigation, mega-menu structure and information architecture.
• Integrated new visual design standards into prototypes using the prototyping tool, iRise.
• Tested and verified user assumptions by conducting user interviews.
• Identified key areas for improvement in product work-flow and refined initial design approach by quickly iterating through functional prototypes in iRise.

Confidential

UX Design Lead contract

• Contracted to lead an offshore team to complete the third phase of the Coke Catalog project, which focused on creation of a new eCommerce shopping experience for B2B direct to supplier product sales. Successfully coordinated with stakeholders across multiple business units to complete the project on an extremely short deadline. Led discovery, design and review meetings and created product requirements, traceability matrix and medium-fidelity prototypes with detailed functional specs using Axure RP Pro.
• Modified existing site framework to support product selection for large event planning.
• Integrated complex shipping and distribution functionality into checkout flow.
• Added over 5000 special order and semi-configurable B2B products into the existing site structure.
• Implemented new user experience standards across the Coke IT Group.

Confidential

UX Design Lead

• Built a cross-functional product design/user experience team to work on multiple client engagements. Specialized in quick turnaround product requirements, market research, analytics, user experience and visual design. Worked hands-on with team to create requirements, wireframes, prototypes, functional specs, competitive reviews and site evaluations.
• Macquarium PepsiCo : Produced detailed wireframes with page-level specifications based on extremely complex business requirements written offshore.
• Internap Network Services: Redesigned Internap's CDN Content Delivery Network product. Created product requirements, wireframes, heuristic review and visual design. Delivered an extensive feature-based competitive review of the CDN industry.
• Internap Network Services: Created a live data-driven online sales tool used by over 1000 salespeople. Field use of the tool resulted in a significant increase in IP sales.

PRODUCTION

CAPABILITIES

Mobile, Device and Web User Experience Design, Interaction Design Information Architecture Interactive Prototyping, Wireframes Product Requirements Functional Specifications Site Maps Pattern Libraries Design Libraries Personas User Scenarios Heuristic Evaluation Usability Testing Creative Direction Process Flows User Acceptance Testing

SOFTWARE

SKILLS

Axure RP Pro, iRise, MS Visio, MS Word, MS Excel, MS Project, MS PowerPoint, Unity 3D, Omniture, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe inDesign, Adobe Fireworks, Adobe Acrobat, Enterprise Content Management, HTML /CSS, PHP Integration, Java Integration, JQuery integration, JavaScript integration,