Work Statement

Seeking a challenging opportunity where my highly advanced UI design expertise experience can contribute to the overall success of the company.

Experience

Confidential

UI Designer

• Integral member of zumba's digital design team that focused on the redesign of zumba.com including an exclusive exclusive member area, iPad/iPhone applications, splash marketing websites and product sites.
• Collaborated closely with UX UI designers to accomplish various client departmental marketing strategies Implemented concepts and planned stages of User Interaction using best UX and web design practices
• Researched and recommended latest UI methodologies
• Followed wire frames designed layouts, UI elements and mock-ups of specific pages and complete sections for zumba.com Collaborated with IT department and developers and directed the implementation of designs. Assured Quality Assurance once product was fully developed Participated in briefings with various departments to understand full scope of projects and translated needs of clients to visual design and needed User interface
• Created custom detailed UI elements and icons for web/iPhone iPad applications. Expert level usage of Photoshop to create custom UI design as needed
• Prototyped projects using web tools and plain CSS and HTML elements
• Implemented team workflow procedures and implemented PSD usage guidelines for best delivery of digital assets First designer to implement Responsive Design methodologies within the company

Confidential

UI Designer

• Created UI design for web custom applications
• Picked color schemes, designed layouts and mock-ups of specific sections for custom application Prototyped UI layouts for iphone and iPad interfaces
• Collaborated with developers programmers to oversee designed guidelines
• Created designed custom icons and UI elements
• Extensive use and knowledge of Photoshop for creation of UI elements and graphical interfaces

Confidential

Art Director / Marketing

• Created complete new branding design for current and upcoming product lines by designing new packaging, promotional materials and marketing campaigns.
• Designed email marketing blasts on a weekly/monthly basis targeting specific customer based lists.
• Completed redesign of yearly product catalog.
• Redesigned website to help with branding of new products and color scheme.
• Designed monthly advertisements for Confidential Magazines like CE Pro.
• photographed all SCP product lines and managed image database.
• Performed maintenance and updates of website with new products and information.
• Designed weekly and monthly specials brochures, flyers, demo binders.
• Updated trade show booth including retractable banners and prepared all marketing/graphic design materials for various trade shows throughout the year.

Confidential

Graphic Designer / Webmaster

• Directed the layout and design of the largest Hispanic Newspaper in the Washington area utilizing standard industry design software including In Design, Illustrator, Photoshop Dreamweaver
• Worked under tight deadlines and delivered creative weekly ads for various clients ranging from small businesses to Fortune 500 companies
• Oversaw designers ensuring compliance with design standards, meeting deadlines and following standard operating procedures. Managed stock photo and editorial photo selection
• Participated in redesign of all newspaper sections and developed the rebranding that became the standard for other sections of the newspaper.
• Designed, managed and updated washingtonhispanic.com, the newspaper's website
• Spearheaded website management by working with writers, designers and directors to produce timely updates that seamlessly transformed the web page into an electronic version of the weekly paper. This brought more readearship both online and regular printing

Confidential

On Air Personality / Web and Graphic Designer

• Conceptualized and designed the station's official corporate logo that was launched in a multi pronged marketing campaign.
• Designed various graphics for station promotional campaigns, events, and other business needs.
• Built the stations official website with multiple sections and database driven content pages that resulted in real time updates and enhanced functionality.
• Played leadership role in managing website content to keep information relevant to listeners while meeting the goals of the station's managers and sponsors.

Confidential

Art Director/Graphic Designer

• Directed design and layout of Radio y M sica magazine, a then publication of Radio and Records Magazine with a circulation of 20,000 copies.
• Proposed and implemented magazine transformation from traditional layout techniques to a modern PDF based procedure that resulted in higher quality, lower costs, and increased efficiency.
• Treated website as a second publication, organizing production schedules and updating content to be perfectly synced with the current printed issue.
• Prepared photographs and images to be used in publications and website while managing all aspects of design including ads, logos, web design, and other art projects.

Confidential

Graphic Designer

• Brought onboard to assist with major redesign projects. Played key role during a complete overhaul of the Confidential website working closely with the director on related conversion projects.
• Created and organized graphical files resulting in a cleaner and more efficient process that contributed to meeting extremely tight deadlines and demands of the project.
• Updated online versions of NADA Today, NADA Weekly, and other NADA publications.

Qualifications

• Strong conceptual skills and ability to translate ideas into creative UI design Detail oriented and focused on creating pixel perfect designs
• Broad-based knowledge of color, typography layouts Wordpress CMS design customization experience Capable of maintaining static and data driven websites
• Strong written and oral communication skills in both English and Spanish
• Understanding and use of: HTML, CSS3 Full understanding of digital pre-press /CMYK/ 4 color and printing procedures Photography skills and knowledge of DSLR cameras
• Responsible, reliable and passionate about UI and UX design and methodologies
• Focused on the latest trends and design development within the design industry

Software Computer Skills

• Photoshop
• Illustrator
• InDesign
• Dreamweaver
• Fireworks
• Sketch
• HTML/HTML 5
• CSS/CSS3
• Wordpress
• Coda
• MS Office
• Keynote
• Mac / PC