SUMMARY

• 2+ years of professional experience in IT industry in the field of Web Analytics with an expertise in handling projects and working on design, development and implementation.
• Hands on experience in designing and implementing including the design and implementation of Adobe Omniture Site Catalyst, and Google Analytics Platform.
• Designed and developed approaches and data strategies tailored to business reporting needs.
• Worked closely with the e - Commerce and platform development teams to prioritize, implement, test and optimize tracking solutions.
• Provided inputs and best practice recommendations on campaign tagging and additional on-site tracking for Omniture and Google Analytics.
• Built and monitored KPI dashboard/reports for all channels, providing detailed business analysis.
• Created custom analytic reports (i.e. Website, SEO, SEM, social media, RSS) and worked on A/B testing for all global websites, campaigns/projects and external relations.
• Strong Knowledge of SDLC methodology and project life cycle, Requirements Gathering, Design Specifications, and Process Flow Documentation.
• Experience with current web technologies (HTML 5, CSS, CSS Layout, CSS text, CSS Frameworks JavaScript) and also Web Analytics testing to ensure all required tagging and metrics were appropriately developed and implemented
• Comprehensive knowledge of RDBMS, DB Design, Data Warehousing and DataMart.
• Worked on Business Intelligence reporting using Adobe Site Catalyst, Optimize Branding processes and integrated across the enterprise in order to maximize the opportunities of data analytics and marketing outcomes
• Expertise in all the MSOffice tools as MS Excel, MS Power Point, MSVisualStudio, MS word, MicrosoftAccess, Visio, using Pivot tables and VLOOKUP functions.
• Highly analytical and possess excellent communication and interpersonal skills.

TECHNICAL SKILLS

Languages: C, HTML, XML, SQL, Java Script, JQuery, SEO, PHP, WordPress

Operating System: Windows 2007, 2008, XP/ME/XP/NT, DOS, UNIX, Linux

Tools: Microsoft Office - MS-Excel, Visio, And Office Automation MS OfficePowerPoint, Omniture Site Catalyst,Tableau, Google Analytics, Adobe Analytics.

Methodologies: PRINCE2 methodology, SDLC, AGILE/SCRUM, Project management.Waterfall, A/B Testing, MVT, RUP.

Networking Skills: Network Essentials such as Ethernet, IP Addressing, Topologies and

Protocols: ISO/OSI Layers, LAN, MAN, WAN technologies.

PROFESSIONAL EXPERIENCE

Confidential, Detroit, Michigan

Web Analytics Consultant

Environment: MS Project Manager, MS Office, Omniture, Adobe Omniture Site Catalyst, Google Adwords, Analytics, Webmaster Tools,HTML, CSS, Java Script.

Responsibilities:

• Responsible for gathering, structuring, analyzing and reporting on web performance and marketing channels.
• Produced daily, weekly and monthly site performance reports and KPI dashboards with analytic reviews.
• Provided analyses and actionable suggestions on Web properties' performance related to traffic and conversions; analyzed the performance and delivered optimization-related recommendations for digital marketing campaigns including social networking, display ads, email marketing, SEM, PLA, PR marketing, and others
• Oversaw corporate SEO initiatives; acquired, configured, and oversaw the use of Conductor Search Light (SEO platform)
• Setting up Global Tagging / Page Tagging Rule, Event Tracking / Custom Tracking Rules based on the requirement for page elements.
• Implemented monitoring and reporting through Web Analytics (Google Analytics / Webmaster Tools
• Used Adobe Analytics Suite (Site Catalyst, Discover, Insight and Data warehouse) to measure, track and optimize user interaction through segmentation, event tracking, conversion funnels, path browsing and heat mapping.
• Provided technical, marketing, and business expertise to business partners, project managers, marketing planners, and vendors
• Created mappings using various transformations and developed strategies for Extraction, Transformation and Loading (ETL).
• Performed A/B and multivariate testing on emails in order to increase email performance; and responsible for email copy and design.
• Worked with project team on: planning, analysis, requirements, design & testing and for production implementations.

Confidential, Fremont, CA

Teaching Assistant

Responsibilities:

• Software Project Management, UNIX Linux
• Teaching assistant for a class of 70 people.
• Guided students while collecting data, analyzing data and writing reports.
• Assisted Prof Robert Lin in keeping class organized and running easily.
• Involved in writing a research paper on Software Project Management

Web Analytics Consultant

Confidential

Environment: MS Project Manager, MS Office, Visio, AdWords, Analytics, Webmaster Tools,HTML, CSS, Java Script.

Responsibilities:

• Implementation of Google Analytics Premium across all business units.
• Reviewing and testing analytics tool tagging for site changes, new site features, and marketing initiatives to ensure data quality
• Assist in documenting and organizing all analytics tagging requirements
• Creation of custom analytic reports (i.e. Website, SEO, SEM, social media, RSS) for all global websites, campaigns/projects and external relations
• Providing advice to web page owners regarding the use of web standards, tools, templates, utilities, etc., them on standard web tools and techniques and assisting them with web related questions or issues
• Created web traffic analytics reports, with Google Analytics and Web Trends, using "tagging" with JavaScript code for web page elements, in addition to report the hits on the general web pages; created dozens of analytics reports / profiles, scheduled to generate daily, weekly, monthly and ad hoc reports, for both public and internal web sites.
• Led performance marketing and ROI optimization projects utilizing approaches such as A/B, and MVT tests, segmentation and targeting (e.g. behavioral, referral & bought media re-marketing)
• Advanced use of Google Tag Manager for implementation of Google Analytics Premium and third party acquisition pixels.
• Evaluate KPI reporting requirements for new marketing initiatives, including writing design specifications for the technology team, modifying data collections within the internal database, and synthesizing data feeds into data warehouse. Create appropriate tagging within the Adobe Marketing Cloud suite. Perform analysis to deliver insights and recommendations to increase marketing effectiveness and drive decision-making.
• Directed website and channel analytics software implementations (Omniture Site Catalyst), troubleshoot any issues and coordinated with providers to customize data according to organizational needs

Web Analytics Consultant

Confidential

Environment: HTML, CSS, JavaScript, MS Project, Google Analytics Premium, AdWords, Webmaster Tools, Omniture Site Catalyst.

Responsibilities:

• Involved in, Front End/ UI technologies such as HTML5, XML, and CSS.
• Made use of Google Tag Manager for implementation of Google Analytics Premium and third party acquisition pixels. Google Sheets, Tableau and Big Query integration for Google Analytics reporting.
• Maintained all content for e-commerce rich email communications and affiliate programs, meeting both marketing and functional specifications, while remaining at all times conscientious of website performance, customer usability, and analytics tracking.
• Analyzed Web Analytics reports through adobe Analytics and Google Analytics to provide insight on trends to management.
• Creation and maintenance of weekly/monthly/quarterly/annual metrics dashboards by gathering/formatting various data sets from a variety of web analytics solutions and internal databases and reports (i.e. Omniture Site Catalyst.)
• Using Google Analytics application to report web sales data, click-through rates, sales conversion rates and other general statistics.
• Tracked SEM campaigns, keyword placements, and optimized SEO.
• Generate real return on investment using the Adobe Site Catalyst web analytics system.
• Standardizing the data collected and reported from the digital team website portfolio by redesigning and implementing a new Site Catalyst SDR (Solution Design )