SUMMARY:

• Search Engine professional with over 15 years of experience.
• Certified in Google Advertising Fundamentals, Search Advertising Advanced and Display Advertising Advanced.
• MS Excel, AdWords Editor, AdCenter Desktop, Google Analytics, Acquisio, Marin, Kenshoo, Omniture, AdGooroo, Hitwise, Adobe PhotoShop CS2, Adobe Premier Pro 2.0, HubSpot, BrightEdge, SalesForce, Smartling
• Bilingual: excellent speaking/reading/writing English and Russian skills.
• Communicate effectively with a wide variety of people.
• High Energy worker with business and marketing skills.
• Excellent organizational abilities.
• Skilled problem - solver.
• Detail oriented and resourceful in completing projects.
• Able to multitask effectively

PROFESSIONAL EXPERIENCE:

Confidential

Web & Digital Marketing Manager

Responsibilities:

• Responsible for strategic planning, implementation, analysis, and optimization of organic (SEO), paid search (PPC) and other digital marketing activities to support KORE’s B2B lead generation, branding, and thought leadership goals.
• Managed the day-to-day global SEO activities and PPC campaigns in AdWords and AdCenter across multiple company global web properties including keyword research, landing page creation, PPC and SEO copywriting, meta data development, implementation, budget management, performance review, and optimization.
• Set up and managed various tags in Google Tag Manager.
• Ran weekly SEO audits utilizing Moz Pro, SEMRush, Screaming Frog and worked closely with the marketing IT team to ensure company’s website’s health and internal and external link integrity. Applied many fixes such as meta tags, 301 redirects and other directly in HubSpot.
• Defined, monitored and analyzed SEO and Paid Search for key performance indicators (KPI’s) using Google Analytics to continually improve campaigns measuring.
• Created and launched themed quarterly inbound marketing campaigns with downloadable content.
• Lead A/B testing and optimization efforts of landing pages, forms and messaging in HubSpot to increase conversion rates of all campaigns.
• Analyzed performance of web and landing pages using Hot Jar heatmaps and suggested necessary adjustments that lead to increase in conversion rate.
• Worked closely with the content manager to optimize new content (blogs, articles and press releases) for SEO and attract new links. Identified publishing opportunities by analyzing linking profiles of competitors, Google alerts, etc. Suggested new content development opportunities based on current search trends in the industry.
• Monitored trends on Search Marketing best practices and techniques to ensure top website ranking and identify new opportunities, proactively research SEO issues and formulate solutions to improve site structure.
• Researched, planned, scoped, implemented and reported on pilot initiatives that increase Search Marketing efficiencies and results. Example: programmatic display with MediaMath, Paid Social with LinkedIn, globalization platform Smartling, etc.
• Worked with internal sales team to identify optimal target in search engine results and of page one rankings.
• Communicated Search Marketing industry best practices and new advancement and presented methodologies, strategies and recommendations to the team and leadership through weekly/monthly/quarterly performance reports and PowerPoint decks.
• Managed the planning and budgeting for all Search Marketing efforts.

Confidential

SEM PPC Specialist

Responsibilities:

• Managed Paid Search campaigns for the biggest brand under Confidential umbrella, Orkin US
• Developed and implemented PPC strategies: keyword research in Google keyword planner, setting up appropriate tagging and tracking pixels, creating ads and setting up very targeted ad group to achieve the best relevancy.
• Perform day to day bid optimization utilizing Marin Software to ensure YOY lead growth & CPL reduction
• Analyze campaign performance in Google Analytics and provide valuable insights to the main stakeholders
• Write and A/B test ad copy to drive highest CTR and conversion rate
• A/B test various components of landing pages in a ongoing effort to improve CR and customer experience
• Evaluate keyword queries to ensure optimal exposure; develop quality keyword portfolio and negative list
• Develop, implement and manage Display, Remarketing and TrueView campaigns
• Create yearly forecasts based on seasonality
• Manage multimillion dollar budget to ensure optimal pacing
• Produce weekly, monthly, quarterly and yearly report using data from multiple sources: internal data base, Google Analytics, AdWords UI, Microsoft AdCenter UI, Marin Software and Tableau.
• Trained new hires, mentored junior PPC specialists and managed temporary employees.
• In collaboration with another coworker organized a very successful out-of-state three day marketing retreat filled with valuable agenda and fun team building activities.

Confidential

SEM Account Manager

Responsibilities:

• Conducted goal calls with AE’s and clients in order to verify client’s advertising goals, set proper expectations and walk the client through the process of setting up tracking codes on their websites
• Created and manage multiple unique mobile and desktop PPC campaigns and Google Display campaigns utilizing Acquisio and AdWords and Microsoft AdCenter UI
• Set up goal/conversion/call tracking in Google Analytics
• Set up call tracking in Marchex: ordered tracking phone numbers and produced tracking pixel for implementation on the client’s website
• Provided ongoing bid management, ROI analysis and KPI pacing
• Tested ad copies, sales offers, calls to action
• Set up and ran comprehensive weekly/monthly reporting in Acquisio with analytical overview of campaign performance, highlights and suggested next steps
• Conducted weekly status calls with clients to discuss the provided reporting

Confidential

Digital Delivery Coordinator

Responsibilities:

• Created and managed PPC campaigns for various local advertisers utilizing Acquisio
• Analyzed campaign performance in Google Analytics and made changes to improve metrics
• Conducted initial and follow up calls with the clients and sales reps
• Provided day to day bid management and optimization
• Provided detailed reporting including performance highlights and recommendations
• Educated sales reps on basics of Paid Search

Confidential

YPConnect Product Consultant

Responsibilities:

• Conducted telephone consultations with advertisers for the purpose of gathering content to create YPConnect Web Site Pages and paid search advertisement campaigns.
• Developed recommendations regarding design layout, content and format based on the content received and best SEM practices and submitted customized content packet with advertisers’ information for product design by YPConnect vendor.
• Managed workload by monitoring progress of the fulfillment process and utilizing various multitasking skills in order to achieve defined timeline commitments to advertisers and Sales.

Confidential

Media Manager

Responsibilities:

• Created and executed paid search (SEM) media strategies and plans for the major agency’s client, Confidential
• Effectively managed and optimized multiple branding as well as ROAS based campaigns on time and within the budget on Google, Yahoo and MSN
• Performed day to day keyword bid management based on the campaigns’ key metrics, that include CTR, CR, ROAS, etc.
• Wrote creative copies to support client’s seasonal promotions as well as constantly updated and tested generic creative copies in order to improve CTR
• Prepared weekly optimization reports using data from Omniture, Google Analytics and AdWords, Yahoo and MSN UI where provided detailed analysis of campaign performance and trends internal and client presentations

Confidential

Online marketing specialist/video editor

Responsibilities:

• Created and effectively managed company’s SEM campaigns in Google AdWords, Overture, MIVA and other search advertising programs;
• Regularly adjusted maximum CPC according to the company’s advertising goals and budget, based on keyword performance and revenue per click monthly reports;
• Constantly searched for and tested new search terms using WordTracker, Google and Overture keyword suggestion tools;
• Analyzed campaign performance and identified opportunities in Google Analytics
• Performed SEO of the company’s websites: Created titles, anchor texts and descriptions using most effective search terms to optimize linking structure of the company’s websites and increase popularity of the pages;
• Optimized content of the web pages to increase density of the top search terms and increase their visibility to the Google spider;
• Translated content of the company’s web pages from English into Russian and vice versa;
• Submitted company’s websites to multiple free and paid directories to increase number of inbound links and, therefore, popularity of the company’s websites;
• Created and submitted company’s website banners to various portals;
• Created streaming video content for the company’s major website using Adobe Premier Pro 2.0 and On2 Flix Pro.

Confidential

Russian Interpreter/Marketing Assistant

Responsibilities:

• Provided customer support over the phone and e-mail;
• Provided 3-way calling/interpreting;
• Communicated with clients located overseas with the purpose of verifying their availability, profile and contact information;
• Updated database information;
• Typed company’s correspondence/reports;