PROFESSIONAL SUMMARY

I'd consider myself a highly motivated creative marketing professional that exerts a multi talented professional working experience that spans over fourteen years. My career is diverse in skill sets and talent in which I continually strive to progress and advance my talent and career with continuous education and research in design trends and marketing fluctuation's in both the technology creative industries respectively.

PROFESSIONAL EXPERIENCE

Confidential

Web Designer

• Strategic planning including: corporate positioning, market and competitive analysis, customer segment selection and penetration plans, and related product positioning.
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Define and direct marketing programs for demand creation, lead generation.
• Work closely with the CEO / President Chairman and senior executive team members to develop and manage channel and partner strategies and programs.
• Develop and manage entire marketing budget.
• Manage the day-to-day operations of the internal creative production department.
• Implement new service level protocols increasing creative dept. production levels by 75 .
• Designing and implementing Metric based measuring tools to provide in-depth analysis of the departments overall performance on a production design level including individual designer performance charts designed to highlight strengths weakness to address areas that need additional development as well as product performance monitoring.
• Instilled a new creative cultural value among design marketing staff increasing their overall moral thus increasing their ability to grow their talent, and learn new skill sets and leadership qualities.
• Provided the creative production department with new learning tools, and developed a positive work environment to retain and excel their creativity on the job, but also on a personal level.
• Re-establishing the departments operations, as the benchmark for structural efficiency, work environment culture for growth and development.

Confidential

Creative Director Responsibilities:

• Branding control strategist
• Lead creative sessions for project kick-offs
• Develop creative programs and design concepts that meet the business objectives of the organization and that advance our brand strategy.
• Establish creative direction for our product line, services, and programs.
• Work with Sales Client Services teams, Software Development Production teams to develop creative ideas and transitioning them to final output production quality design for marketing intuitive but also provide creative leaders for software UI design.
• Provide quality control over creative concepts and projects
• Lead designer on all software GUI and UI design. UI design approach included compatibility with multiple viewing devices Tablet, Mobile, Desktop

Creative Highlights:

• Rebranded Easy2 Technologies in 2011, providing a new look, company slogan, logo, Style guides, New website design development and helped establish company core values.
• Redesigned Easy2's interactive Demo software templates that were released in two phases throughout 2012. The new GUI layout provides better UX, navigation, and functionality. The new templates generated more sales revenue and increased sales with current cliental whom upgraded their product demos to the new 4.0 template masks. NOTE: Old templates were built in flash, but the new GUI was designed for better functionality and layout that transitioned into HTML 5 technologies.
• Designed Easy2 Technologies official 10x10 Tradeshow booth stand alone post up banners, with multi configuration layout for furniture set up, integration of interactive touch screen stands and interchangeable banner graphics for specific target marketing.
• Established creative marketing consistency and brand image through all marketing pieces that include traditional print materials, tradeshow booths both US International, and interactive product design.

Marketing Manager Responsibilities:

• Develop, manage and maintained the company's annual marketing budget.
• Lead the company's mission regarding branding, advertising, and content marketing.
• Defined, managed and developed marketing programs that incorporated current staff resources and deliverables for a more effective budget expense.
• Manage the content and flow of all outbound communications
• Created, managed, coordinated, and executed all marketing strategies and implement tactical plans.
• Plan, directed, and managed logistics for all trade shows events in the US Europe and other marketing and company related events.
• Support sales in the areas of product and service advertising, leads generating marketing campaigns, including sales and marketing tools support.
• Collaborate in the development of new and modified products from strategy and concept to development, market introduction and product launch.
• Work with the management leadership teams to create and implement short and long term strategies. Lead and engage in marketing strategic planning.
• Prepare Board and customer ready presentations as needed in various formats including PowerPoint.

Confidential

Sr. Art Director Web Site Design Web Site Development

• Lead Art Director on all Web GUI Web development design projects and managing staff support for Agency Web Cliental.
• Collaborating with clients during the design and development process
• Preparing RFP Request For Proposal in-depth documents
• Estimating cost for web related projects providing project work flow scheduling
• Responsible for scheduling professional photo shoots that range from high end in studio shoots with model recruitment, MUA staff to smaller scale shoots in which deal directly in hiring contract Photographer s on a project-by-project bases.
• Designing E-blasts via graphical application and HTML design
• Assisting graphic designer s staff on production design for print
• Developing flash animation
• Re-designing / Updating / maintaining the largest Photography Distributing website in the US Largest and well-respected company for 35 years in the photography industry. Confidential
• Web designer / layout designer

• Lead role in GUI Designer during re-development stage for Albums Inc. Working with web development team and coordinating design changes and layout design during a massive 6 month re-haul of online commerce store housing over ten thousand products.
• Webmaster / Web technical support for online customers
• Work directly with in-house sales team enhancing the customers online shopping experience
• Manage product database and product input

Confidential

GUI Graphical User Interface Designer

• Collaborating with Software Programmers to improve navigational Interface
• Research studies on new online technologies for furthering application development in regards to functionality and user navigational experience.
• Conducting Q A reports for application users to provide detail reports on Interface Interactivities and improve overall usability experience
• Design medium level interactive Flash prototype Application Interfaces for future development
• Designing Icons graphics and up keeping placement tool's. Working directly with team Managers developing feasibility studies, and designing interface mock up designs for potential implementation / proposals for interface enhancements.

Confidential

Project Team Leader / Assistant Web Graphic Designer

• Collaborating with SEO, Interactive Designer and Art Directors
• Maintaining client budget and work flow
• Developing wire frame interface concept designs for client approval
• Effectively managing overall client budget to co-inside with the Interactive departments week-to-week work schedule making sure hours were meant within billing limitations.
• Prioritizing team members job duties to effectively meet project deadlines
• Designing micro websites and banner Ad's

Confidential

Confidential

Web Designer / Call Center Sales Management

Job Responsibilities:

• Lead Web Designer Active webmaster
• Manager of day-to-day operations of Call Center Activities
• Hiring Training Call Center Representatives
• Lead designer of developing custom Customer relation's management software used by call center representatives.

Confidential

Web Designer / Graphic Designer / Warehouse Management / Sales

Job Responsibilities:

• Active Web Designer and Graphic Designer for all promotional materials
• Warehouse management duties such as over seeing day to day activities including inventory records and in and out bound shipments of tiles
• Design and out sourced work flow for a custom online inventory system that calibrated with the online website and warehouse inventory data records.