SUMMARY

• An interactive visual designer with 8 years of digital branding/user interface design advertising experience.
• Solid knowledge of human-computer interaction HCI , navigation, and usability for UI design.
• Produced engaging interactive mobile and web interface for end user, non-profit and high
• profile tech companies.
• Identified user needs, business requirements and communicated design deliverables such as brand strategy, concept development, creative brief, specifications, templates, site map, task flow, heuristic evaluation, storyboard, wireframes and mock-ups for responsive website design, rich media ads mobile tablet app design.
• Strong design and production skills with emphasis on interactive elements.
• Led weekly project status meetings and prepared corresponding detailed weekly status reports.
• Strong management skills with ability to deliver the project from concept to execution develop rich, user friendly, innovative refreshing designs that deliver clear and effective messaging.
• Presented ideas to client, analyzed their feedback on product usability and recommended solutions to accomplish company's goals.
• Collaborated and partnered with various team members, product managers, designers and developers in attempt to ensure intended designs remain intact throughout project lifecycle.
• A critical thinker capable of identifying and solving user experience problem courage to challenge the norm and define creative solutions for the problems that might arise.
• Understanding of Internet market, branding, content delivery, graphics optimization, browser compatibility and search engine optimization.
• Mentored, managed and provided project input to other Interaction Designers on projects.
• Excellent knowledge of design patterns, style guides, color, layout, typeface and usability.
• Worked through all phases of project lifecycle, including requirements gathering and user analysis to information architecture IA , testing, graphic user interface GUI design, and implementation.
• Experience and knowledge of working with HTML, CSS and media queries.
• Supervised managed day-to-day project task of designers, arranged schedules, organized prioritized the project list, time management, and verbal/written communication skills to ensure effective and productive work flow.
• Extensive experience managing large teams of diverse personalities in deadline driven environments, interviewed and choose designers to form a team and leading cross-functional team collaboration.
• Approached every challenge and opportunity with integrity, respect, ingenuity, open-mindedness and hard work.
• Hard-working, creative, strong visualization design skills, organized, detail oriented, work well under pressure, enjoy interacting with professionals at all levels and ability to different work environments.

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Confidential

Role: Creative Lead User Interface Design

Roles Responsibilities:

• Managing team, solving problems making decisions to create the UI/ UX of products.
• Leading team of 7 with user interface design process including refinement, task flows, storyboards, wireframes, mock-ups, prototypes and detailed design documentation.
• Mentoring and providing inputs to other interaction designers on projects as needed.
• Conducting design reviews and heuristic evaluations to improve existing design and interface.
• Collaborating with developers other team members to ensure intended designs remain intact throughout project lifecycle.
• Designed various app like Trump Soho, Avion, Barclaycard, Russell Wilson, Richard Sherman, Danny Clinche, Mike's Hard Lemonade, Hermes, Redd's Wicked Apple, Wingfest and many more. Process involved user research, preparing creative brief, wireframing, creating mockup and testing.
• Other web design projects included smartresponse website redesign, Meghan Markle Website design followed by designing mockups and interface for FDG and Fresh Beacon website.
• Bringing design vision to life by applying brand identity and engaging mobile visual details.
• Researching, creating strategy designing clean, intuitive user interface for apps iOS Android and responsive website.
• Assisted developers with moving towards methodologies while making sure design is accounted for within the process.
• Performed heuristic evaluations on various applications and provided notes and wireframes to convey improvements to the navigation, taxonomy, and functionality of the applications
• Conceptualizing and creating interactive rich media ads Mobile and Tablet on Celtra platform.
• Strong communication and leadership skills with ability to work within deadlines.
• Creating interactive prototypes and UI specifications, including screen layouts, color palettes, typography, and user-interface elements.
• Possessing strong commitment to team environment dynamics with the ability to contribute expertise.

Confidential

Role: User Interface Designer

Roles Responsibilities:

• Managed team, solved problems made decisions to create the UI/ UX of products.
• Identified problems and implemented effective solutions to improve user experience of websites.
• Optimized websites by creating visuals prototypes for better look and performance.
• Developed responsive websites with cross browser / cross platform/ cross device compatibility.
• Worked in a team to analyze and achieve strong visual and technical solutions for user experience.
• Established consistent design language across the websites by maintaining the brand identity through typeface, image styling, colors, shapes layout standardizing.
• Designed concepts for advertising / marketing collaterals - e-mailers, badges, logo, banner ads static animated , widgets, web layouts, website takeover page social media artworks.
• Worked on multiple projects with competing priorities in fast-paced environment with tight deadlines.

Confidential

Role: Web UI Designer

Roles Responsibilities:

• Recreated its brand identity and redesign its website considering UI elements and adding her personality to the website.
• Designed logo, created and modified wireframes as per the feedback and develop mockups for pages as per the wireframe. Simultaneously worked on Word press by choosing a theme and modify it with HTML and CSS to get the desired result. It also involved project time management followed by website maintenance and guiding client over the platform so that minor changes can be made easily.

Confidential

Role: Founder Art Director

Roles Responsibilities:

• Headed graphic design, web design web development with client relationship responsibilities.
• Worked with more than 30 full-time clients over the period of 2 years.
• Presented ideas, solutions and designs to clients with tact, enthusiasm, and confidence.
• Provided necessary support to team members whenever required.
• Managed resources within budget and multiple project schedules for timely deliveries.
• Maintained absolute accuracy and attention to detail throughout the project cycle.
• Prepared creative brief for design projects with brainstorming mind mapping ideas.

• Illustrated preliminary ideas, drafted visual ideas, prepared mockups, designed logos, identity guidelines, brochures, E-mailers, posters, standee, flyers, banners, print advertisements, mailers, packaging other print materials along with web media.
• Supervised designs for appropriate color, type, layout for digital print ready materials.
• Developed websites for different clients using HTML and CSS.

Confidential

• Provided creative vision and concept design for website, logo and identity manual.
• Showcased wireframes, prototypes mockups of website to the client.
• Designed developed website using HTML/CSS, JavaScript, .Net File Zilla.
• Assisted in menu card, wall menu, hoardings, t-shirt, interior ideas, brochure, flyers, posters, e-mailers and banner design.
• Ensured timely completion with controlled budget.
• Built a cohesive, recognizable brand image to be launched nationally.

Supreme Engicons Private Limited

• The company is a leading name in the field of Building Repair, Building Redevelopment, Architecture, Infrastructure Projects Interior work with trade experience of 15 years. The creative brief was to redesign company's website and brochure considering cons of existing website and design with its identity colors and typeface.
• Redesigned the company's website from concept through wireframes to completion with Photoshop, Dreamweaver, HTML CSS.
• Maintained company's website updated web banners on daily basis.
• Designed concept, supervised brochure and invitation card design.

Confidential

• Defined website functionality and user interaction by creating information structures through content hierarchies, site maps and navigation models.
• Managed all aspects of media design and utilization for the event, including content development.
• Developed the website using HTML/CSS, JavaScript, .Net File Zilla.
• Created promotional strategies with budgetary considerations and deadline adhering to all channels including web print media.
• Developed web brand standards of O'Luxury 2012 for any future site development or redesign.

Confidential

• ITC established its operations in 1981. It manufactures Shock Absorbing System, DSL System, Festoon System and Rail Clamps. The creative brief was to design its website and brochure highlighting all the product range.
• Designed visuals, content, presentation, task flow developed web pages using browser compatible coding and style sheets.
• Developed concepts reviewed brochure design, e-mailer designs for different products.

Confidential

Role: Visual Designer

Roles Responsibilities:

• Worked in a team to design and develop advertising campaigns print web media .
• Designed artworks for clients from diverse industries like Jewelry, Construction Real Estate, Household Products, Electronics, Food Industry and Fashion.
• Designed logos, brochure, newspaper advertisements other print collaterals along with website design.
• Gathered business requirements and wrote logical design document that included system integration diagrams, use cases, wire frames and diagrams for websites.
• Prepared wireframes, mockups and prototypes for Pashmina Builders Ask Financials.
• Successfully carried out responsibilities for planning, design and implementation of complete web sites with emphasis on browser compatibility, accessibility, and search engine optimization.
• Updated and designed web banners for client and company websites using Dreamweaver, Flash and Photoshop.

Confidential

Role: Web Designer

Roles Responsibilities:

• Prepared creative brief for brand launch with purpose, goals, target audience content.
• Mind mapped the strategy and idea followed by logo design with its identity guideline.
• Planned and developed sitemap, wireframes for intuitive site navigation.
• Drafted visual designs, mockups, prepared prototypes for websites.
• Designed and developed website which included buying domain name space, content writing, scripting and hosting using Adobe Photoshop, Adobe Dreamweaver, HTML, CSS, Flash File Zilla.
• Supervised e-mailers, brochure, flyers banner designs developed by the team.
• Managed the project and delivered results under prescribed deadlines.
• Reviewed approved proofs of printed art copy materials developed by team members.

Confidential

Role: Executive Design

• Prepared user interface of the website followed by flow chart and wireframe.
• Created guidelines for the website to be presented to the web developers.
• Designed animated website banners of latest music release and special shows to be aired on the channel on daily basis.
• Assisted coders and developing team to develop website as per the design guidelines.
• Designed print artworks like brochure, company report, newspaper magazine advertisements, posters, tshirt design, mailers and other marketing collaterals.
• Updated website with posters and wallpapers of new movie releases and uploaded reviews of latest music movie on every Friday of the week through HTML.