SUMMARY:

• I have been designing marketing - specific interactive applications, their associated web presences and marketing collateral since 2007, managing more complex content-driven interactive projects since 2011, and was presently employed at Confidential as a UX Designer. Worked with top 50 companies among Fortune 500. I have strong experience in:
• User Experience Design:
• Analytics and research
• Heuristic testing and evaluation
• Persona, user scenario and test plan creation
• Site maps, information architecture and content strategy
• Collaborating on focused user group testing
• Rapid reiterative hi-fidelity wireframes and prototyping
• Workflow and task analysis, contextual inquiry
• Interaction/User Interface Design:
• User-interface design and art direction for desktop and mobile apps
• Compositing, conceptual mockups, storyboards and final build outs
• Fluid layout and responsive grid-based page design
• Freehand illustration, drafting, sketching and conceptualizing
• Brand identity, style guides, typography and iconography
• Visualizations and infographics for both print and web
• Timeline-based animation development and video editing
• 5 plus years software IT experience as a User Experience Designer in wide range of Web/Application servers in design, development, coding, maintenance and testing of web based applications.
• Experience in designing User Interface (UI) web applications by using UI authoring and web technologies.for desktop and mobile screens.
• Extensive experience in Adobe Creative Suite using Photoshop, Illustrator, Adobe flash, InDesign, Flash, Dream Weaver CS4.
• Professional in creating Templates, Sketches, Storyboards, Mockups, Low and High Fidelity Prototypes, Web Interfaces, Layouts, and Flow of Future Pages.
• Deep Understanding of Concept Model, Conceptual Flow, High-level Wireframe, Detailed Wireframe, Interactive Flow Diagram, Adobe Photoshop, Balsamiq, Microsoft Visio, User Interface Specification Assets, Content Component Library.
• Conducted different types of testing like A/B Testing, Hallway Testing,Usability Testing.
• Performed Usability Testing using Moare tools to tests very specific scenarios, stories, and use cases.
• Experience in Information Architecture, Human computer Interaction (HCI) and User Centered Design (UCD) Methodologies.
• Involved in creating User Personas,Site Mapping and User Workflow.
• Worked with business sponsors and business analysts to ensure usable solution and understanding the functional requirements.
• Self-motivated, able to work independently and in teams; can handle multiple projects while paying attention to details; accomplished problem solving and analytical skills.
• Efficient team member with excellent work/time management skills, excellent leadership, communication and interpersonal skills and ability to work under strict deadlines.
• Worked in Agile/Scrum Environment for the deliverable where involved stand up meeting and transition meeting at the end of every Confidential .

TECHNICAL SKILLS:

SOFTWARE SPECIALIST: Adobe Creative Suite 6 and Creative Cloud, including Illustrator, Photoshop, inDesign, Flash/ActionScript, Dreamweaver, Edge, After Effects, Premiere Interactive prototyping and site planning with Axure RP, MS Visio, Omnigraffle and Balsamiq Microsoft Office (Word, Excel, Powerpoint) as well as MS Project Usability Testing using Morae Manager,Recorder and Observer. QA and diagnostics using web sniffer/debugger software such as Fiddler Project and resource management with MS Project, MS Office, and Basecamp Bug reporting and management tools such as JIRA and: OnTime

PROFESSIONAL EXPERIENCE:

Confidential, Woonsocket, RI

User Experience Designer

Responsibilities:

• Produced high level design comps and flows as well as prepare detailed wireframes and production ready UI assets
• Influenced design process to achieve higher quality and improved efficiency
• Creation of prototypes/ mock ups for any business requirements
• Supported the business Analyst to create mockups using Photoshop as per the defined User specifications
• Worked with business sponsors and business analysts to ensure usable solution and understanding the functional requirements.
• Articulated the business and user requirements into compelling and usable interface mockups
• Create wireframes as well as design components
• Worked with Omnicare Health Insurance plan which is called Medicare B for designing screens for Rx connect, Corp Admin and Point of Sales.
• Conducted Usability Testing for different Projects before their release using Morae Recorder, Observer and Manager.
• Met with Business teams to give feedback on the Usability session based on our Critical Findings and Final Findings.
• Created Specification Asset Documentation for the development team which includes the Mock up designed and the flow of pages.
• Worked on Scrum Methodology with stand up meeting and transition meeting at the end of every Confidential .

Environment: Adobe Photoshop, Adobe Captivate, Adobe Illustrator, Usability Testing, Morae manager, Morae Recorder, Morae Observer, Wire-framing, Mock ups, Process Flow Diagram, User Specification Asset Guide

Confidential, Bloomington, IL

User Interface Designer

Responsibilities:

• Provides desired Digital experience and insights to influence the overall customer experience.
• Works with the project teams by providing input and direction to inform the Digital artifacts. This may also include Design to Prototype visualizations.
• Works on Photoshop to create Mockups and Content Component Library that documents all the scenarios and conditions of the page flow.
• Document the User Interface Specification Assets which includes all the interaction flows and Mock ups of the entire page of Integrated Auto 1.0
• Involved in requirements explorations which may include ad hoc, high-level sketches that enable the iterative and interactive exploration of business requirements within and between capability areas.
• Partners with Customer Experiencing Insights (CEI) team to ensure accuracy of usability test plan content and to ensure plan execution.
• Attends, contributes, and facilitates in the following artifact review meetings via business case lifecycle: Concept Model and Conceptual Flow, High-level Wireframe Review, and Detailed Wireframe and Interactive Flow Review.
• Performed Usability Testing to tests very specific scenarios, stories, and use cases. It tests comprehension, the interaction, the end-to-end flow, the user’s thoughts, the psychology behind it.
• Contributes to and reviews Digital artifacts for quality and adherence to Digital Standards, such as process simplification for responsive web design and mobile first.
• Consults with (Business Analyst Digital) lead to ensure quality of deliverables and adherence to Digital standards.
• Collaborates, as needed, with Business Architects, Digital Architects, Application Architects, Technical Architects, Data Architects, and/or subject matter experts in the development of Digital artifacts.
• Escalates issues, risks, and challenges to the Digital Project Lead

Environment: Concept Model, Conceptual Flow, High-level Wireframe, Detailed Wireframe, Interactive Flow, Adobe Photoshop, Usability Testing, User Interface Specification Assets, Content Component Library

Confidential

Web/UI/UX Designer

Responsibilities:

• Experienced in problem analysis in both technical system and application programs.
• Essentially involved in all phases of SDLC to structure the unformatted requirements.
• Translated requirements into concepts and elegant user experience design
• Created interaction models, Storyboards, user task flows, screen designs, and UI details that promote ease of use and optimize the user experience
• Developed and maintained design Wireframes using Balsamiq
• Created interactive Mockups using Adobe Photoshop.
• Documented the UE Guide which incorporated of Flow Diagram and Mockups.
• Visualized complex sets of data in ways that are easy to comprehend
• Performed Usability test, A/B testing, Hallway testing with the different set of users.

Environment: Interaction Flow Diagram,Detailed Wireframe, Interactive Flow, Adobe Photoshop, User Interface Specification Assets,Balsamiq