SUMMARY:

• Over nine years of digital marketing analytics, and business analysis project leadership. Outstanding systematic decision - making skills with an established capacity to conceptualize solutions to challenging situations and implement practical, cost-effective project plans. Possessing the ability to organize and motivate cross-functional teams.
• Widely perceived as Confidential technical resource with strong interpersonal skills as well as Confidential quick learner, and passionate about staying knowledgeable in an ever-evolving state where market research meets technology. Seeking interesting work geared towards delighting users by applying data, and technology to enhance the users experience.

TECHNICAL SKILLS:

Languages: HTML5, JavaScript, SQL

RDBMS/DB Tools: MySQL & MS Access

Tools: MS-Office, SAS, Tableau, Tealium, Adobe Ad-Hoc, Sitecatalyst, Omniture, Test & Target, ReportBuilder, Google Analytics, Coremetrics, Webtrends, Adwords, PowerMapper, Screening Frog, and Visio

PROFESSIONAL EXPERIENCE:

Confidential, Dallas, TX

Web/Data Analyst

Responsibilities:

• This led to the recommendation and implementation of Adobe tagging to the current FAQ and answers listed throughout the various small business sites, to analyze the most frequently trafficked approaches users were taking to find answers. Weekly presentations to the Directors of Confidential &T Digital took place. As Confidential presenter I utilized Tableau to report the data findings in accordance to the developed KPIs, while updating and suggesting future solutions to better optimize the support content.
• Tools used to accomplish daily tasks: Jira, Tableau, Adobe SiteCatalyst, Omniture, Ad-hoc, Microsoft Excel, and Power Point.

AARP, Washington, D.C

Senior Web Analyst

Responsibilities:

• Serving as the lead web metrics expert for the top non-profit as it seeks to better serve it’s almost 40 million members through digital channels. Providing analysis, implementation, campaign tracking, and reporting for every part of the organization, including mobile and social media. Developed critical weekly, and monthly reports used by the highest levels of the organization. Supporting efforts to integrate web analytics tracking with the organization's larger customer relationship efforts.
• Tools used to accomplish daily tasks: Adobe SiteCatalyst, Omniture, Ad-hoc, Test & Target, Tealium, ReportBuilder., and Microsoft Excel.

Confidential, Dallas, TX

Senior Web Analyst

Responsibilities:

• Using data to drive incremental revenue by optimizing marketing channels, UX and product assortment.
• Working closely with C-level to give business pulse and trend forecasting in the digital space.
• Head all UX and data driven testing, while managing analytics initiatives on multiple brands, including consumer apps & mobile sites.
• Audit tagging best practice; Tasked with being Confidential direct resource for marketing, integrating web analytics into daily marketing decisions by teaching tag management through the utilization of Tealium
• AB Testing, UX Design, Omni-Channel Analytics and Strategy, Data Integration, Online Product Performance Analysis; Omniture Implementation
• Tools used to accomplish daily tasks: Adobe SiteCatalyst, Discover/Ad-hoc, Test & Target, Tealium, ReportBuilder, and Excel.

Confidential

Manager of Digital Analytics

Responsibilities:

• Leveraged data tools to analyze compliance with Confidential high level of data quality and business processes to improve website conversion rates, increase traffic, and link building, while managing content development. My role involved utilizing the latest in online analytics technology to create Confidential result that lead to an optimal experience for end users, while discerning successful strategies, and incorporating solutions to unsatisfactory data. As Confidential process expert for the team; end - to-end process knowledge impacts up and down stream.
• Coordinated projects related to our e-mail marketing, SEO, social media, SMO, analytics tracking, testing site and landing pages for optimal conversions.
• Managing web analytics through Google Analytics, Coremetrics, Webtrends and embedding JavaScript, while documenting site visitor s activity data, and identifying optimization possibilities.
• Used data tools to run Confidential /B tests along w/ multivariate test for optimization.
• Generated accurate and informative reports through ReportBuilder, while using said data to present information to VP, President, and the clients through thorough presentations.

Confidential

Manager

Responsibilities:

• Used analytic tools and design techniques to increase the visibility and popularity of our customer s brands, and web pages (Search Engine Optimization). With the use of progressive methods that meet the standards of Google s algorithms, and was exceptionally successful in gaining and maintaining clients.
• Responsible for content accuracy, and producing periodic data reports and dashboards using Excel.
• Editing content structure with the use of Google Webmaster Tools to recognize successful keyword phrases, and check broken links in content.
• Understanding user experience with data provided from Sitecatalyst, and content management to identify applicable KPI s.