SUMMARY:

• My experience and passion is in helping brands connect more effectively with customers through thoughtful experience design. From concept to launch, I believe creative collaboration and a clear vision is the key to success within a team, and I aspire to design and build emotionally enchanting digital products and experiences that people love to interact with and share.
• My strengths are in translating the product requirements into an actionable product roadmap utilizing social metrics, user experience design best practices, impactful user interface and interaction design and usability testing. I bring enthusiasm and an open mind to every project I work on.
• I've worked with small, medium, and large businesses and organizations within the healthcare, technology, financial, entertainment, retail, not - for-profit and e-commerce markets.

TECHNICAL SKILLS:

Areas of Expertise: User Interface Design (UI), Content and Brand Strategy, User Experience Design (UX), Visual Design, Interaction Design (IX), Information Architecture, Sketching, Prototyping, Wire-framing, Interactive Content Development, Business Development, Mobile Product Design, Mobile Design for iOS and Android, Mobile Strategy, Product Design, Product Management, Digital Distribution, Multimedia Integration, Social Media Marketing, UX Testing & Analytics, HTML & CSS, WordPress Theme Customization and setup, Music & Video Production, Augmented Reality Design, VR design

Tools: Axure RP, Omnigraffle, Balsamiq, Sketch, InVision, Pixate, Keynote, Framerjs, Dreamweaver, Photoshop, Illustrator, pencil and paper, whiteboards, stickies.

PROFESSIONAL EXPERIENCE:

Confidential, El Segundo, CA

Lead UX Consultant

Responsibilities:

• Collaborate with internal innovation team to ideate and present new concepts via prototyping, user experience design & testing. The goal is to engage and interact with the customer earlier in the ideation phase in order to get more useful feedback that will inform the product or service roadmap. Liaison with third party research and testing services in order to recruit testers and capture targeted feedback on designs and concepts.

Confidential

Founder / Creative Consultant

Responsibilities:

• Provide complete UX strategy and design solutions for small to medium businesses and organizations. Recommend and develop creative and dynamic user interface and interaction design strategy for online web presence. Help define brand strategy and product roadmap. Articulate concepts and information architectures through user stories, personas, sketches, user flows, wireframes and prototypes. Ensure that pages, functions, and process flows are highly usable to a variety of customer types. Provide and document design solutions based on expertise, technology trends, research data and web analytics. Evaluate existing web presence and recommend changes that will improve usability, effectiveness, and traffic conversion. Work collaboratively and closely with designers, developers and product owners to create user interface functionality.
• Gather requirements to determine target audience, project objectives and user needs and detail in a easy to requirements document. Effectively procure and communicate with developers and provide design direction and feedback from concept to launch. Participate in user studies to understand behaviors/ps and translating findings into tangible, informed design solutions. Provide web solutions that support popular content management systems for scalability, customer service, and ease of maintenance. Provide supported and scalable e-commerce components and solutions for clients to offer to customers online. Design, deploy and measure marketing campaigns based on project goals.

Confidential, Los Angeles, CA

Lead UX/UI Designer / Product Designer

Responsibilities:

• Collaborate with executive team and stakeholders to define project requirements and roadmap.
• Provide design documentation and feature design and UX for the development team to .
• Produce UX research, UI designs, creative assets and creative direction for products keeping in mind responsive and adaptive requirements and target audience. Define brand style guide incorporating best practices and centralized creative assets. Bring consistency and cohesiveness to the user interface and experiences across all products. Setup, capture and track meaningful analytics and user feedback to inform product enhancements.

Confidential, Pasadena, CA

Senior UX/UI Designer

Responsibilities:

• Produced UI designs, creative assets and creative direction for websites and apps keeping in mind responsive and adaptive requirements. Lead creative and content strategy for iOS & Android mobile app as well as www.supershuttle.com website redesign; work directly with product manager to sync up with and drive development requirements. Collaborated with development team to execute and support product features in an agile environment. Created and managed a standardized process and central repository for creative asset share. Understood and evangelized best practices for web & mobile design guidelines and standards. Participated in daily scrum and weekly product sprints.
• Defined UX strategy based on user and business requirements and constraints. Participated in all phases of the product life cycle, including product ideation and definition, UX documentation, UI design, and user research and testing. Created designs that balance the needs of the customer, the product, and the user from start to finish. Created design documentation, site-maps, information architecture, user flows, high fidelity prototypes, and wireframes that clearly define the architecture and functionality of the product.

Confidential, Los Angeles, CA

Senior Experience Designer

Responsibilities:

• Collaborated with product teams to define and translate client requirements, discuss content strategy via card sorting and visual site mapping exercises. Provided interaction design and prototypes via wireframes and lo-fi mockups using omnigraffle. Provided lead experience design input and best practices to guide projects, and worked closely with both design and development teams to complete projects. Updated UX documentation for core clients.

Confidential, Sherman Oaks, CA

Innovation Visual Designer

Responsibilities:

• Designed innovative mobile and web experiences through technology leveraging original music and video content for our clients to more effectively connect with their customers and expand their brand.Managed and drove our innovation products. Prototyped new innovation ideas to pitch to clients and to provide direction for the development team following an agile development methodology.
• Provided content strategy, UI design direction, and user experience design to all products and demos. Defined new design standards for both marketing and development
• Supported marketing and sales in project creatives and product enhancements. Defined project requirements documentation, established and maintain company UI design guidelines, style guides, and best practices, and define project plans and blueprints to present to senior management.

Confidential, Los Angeles, CA

Co-Founder/Director of UXD

Responsibilities:

• Lead the design and development of core product, a rental database wrapped in a social network, from concept to beta launch. Designed and implemented the teaser flash site that collected over 7000 potential beta visitors. Project managed the off-shore development team
• Provided the information architecture and user interface design including wireframes, graphic mockups, and xhtml coding for the website. Lead the social media marketing initiatives and strategy as well as overall marketing and promotions for the business. Managed the final testing and QA phase of development in preparation for beta launch. Formed and managed business relationships with third party plugins and affiliates which were integrated and promoted on the website.

Confidential, Jersey City, NJ & New York, NY

Sr. Web Designer

Responsibilities:

• Project managed and lead design on the redesign of the companies public website, www.citco.com. Lead user interface and web interaction designer handling all design projects including internet web sites for company divisions, intranet web sites throughout company, product demos (using Adobe Captivate or Flash), graphic design, rich internet application development and application and support. Websites are developed in either .NET or JSP environment.
• Customized project solutions for internal departments and successfully integrate new product & service offerings into company websites. Provided information architecture and visual design including wireframes, storyboards, process flow diagrams, and visual site maps for all new web projects. Developed requirement gathering documentation and procedures, established and maintained company UI design guidelines, style guides, and best practices, and defined project plans to drive projects.

Confidential, New York, NYC

Lead Tech Producer

Responsibilities:

• Analyzed, designed, and created attractive and effective web content including web pages, features, forms, promotions, graphics, and other interactive elements
• Managed and executed the development and implementation of user interface design for all web projects involving ESPN360. Maintained and updated existing espn360 website on a daily basis
• Recommended and initiated improvements to web site, operating procedures, and use of technology. Created documentation such as flowcharts, schematics, & creative mockups to communicate details of the user interface to the internal team and the project client.
• Utilized end-user testing and usability feedback and evaluations to determine product features and functionality and UI best practices. Researched online documentation, scripts, and technology to meet the objectives of projects. Improved application usage points by 20% by marketing and promoting new content through web ads and creatives.
• Designed front-end look and feel (UI) of standalone multimedia application built in Flash (ESPN360) using source control and versioning procedures. Designed espn360 web presence (www.espn360.com) developed in HTML and TEA. Designed promotional and marketing creatives to promote product and increase exposure and usage of the application and site. Developed product demo to assist sales and marketing team in showcasing and promoting the product to clients and potential customers. mPulse

Confidential, New York, NY

Technical Creative Director

Responsibilities:

• Design lead for a team of six in a site redesign and implementation. Developed and demonstrated multimedia music based prototypes (online branded radios) for product promotion on client sites. Designed prototypes based on specification of site presentation, behavior and functionality. Worked with ASP, PHP, XML and Flash (Actionscript) front-end communicating with SQLserver and mySQL backend databases. Defined and communicated usability and user-centered design best practices, principles and standards. Reviewed, tested and recommended solutions for all new web presentation and interaction concepts. Consulted with web designers and application developers to drive usability and organization understanding.
• Integrated and designed HTML frameworks with dynamic ASP templates and flash applications to deliver multimedia end products and streaming music players. Handled site updates and maintenance of the main company web site. Setup tracking mechanism using ASP technology which allowed statistical analysis of each product and/or promotional piece designed for the client.

Confidential, New York, NY

Broadband Web Developer

Responsibilities:

• Designed intranet Human Resources time tracking, personnel message board system, notification & tracking system using SQLserver 2000 database backend and asp coding front-end. Encoded, compressed, developed and edited streaming media content for audio and video segments of client's web site.
• Programmed streaming video technology using Realmedia, Quicktime, Windows Media, and Macromedia Flash formats. Redesigned and programmed entire music/entertainment client site using SQL6.5 and SQL7.0 for the backend database and ASP for the front end user content driven dynamic pages. Optimized graphics and created and tracked banner advertisements using Flash 4.0 & 5.0.