Web Analytics Specialist Resume

SUMMARY:

Resourceful professional with business development, marketing, and website development skills seeking a digital analytics position.

PROFESSIONAL EXPERIENCE:

Web Analytics Specialist

Confidential

Responsibilities:

Reviewed data for media site Small Business Trends. Analysis improved user experience and search strategy leading to 250,000 pageviewsss/month,and 4 million unique visits/yr
Provide search engine optimization, social media, and content marketing recommendations for small business media sites (Small Business Technology, Melinda Emerson (Succeed As Your Own Boss), and DIY Marketers)
Provide website development as needed (Javascript, HTML, CSS)
Regular contributor of web analytics and digital marketing articles for corporate media sites;
Pitney Bowes PB Smart Essentials (10 commissioned posts and a white paper)
Tech editor for two Pearson/Que books (Branding Yourself, iPad and iPhone App Marketing)
Created and conducted Google Analytics workshop for Student Health and Counseling Services, Confidential
Reviewed regular expression syntax for the Google Analytics account for SCORE
Twitter account ranked in 2013 Peer Index #BigData100 as a big data/analytic resource

Senior Insight Analyst

Confidential

Responsibilities:

Updated dashboards and report results for multiple consumer brand clients
Manage and conduct data analysis for online display & search campaign; Sources include Omniture SiteCatalyst, Vizu, DoubleClick For Advertiser, and Quantcast

Business Development / Pricing Analyst

Confidential

Responsibilities:

Analyzed Google Analytics traffic, and accordingly revised website content; actions led to improved site visitor retention and 14% increase in average visitor time at site
Managed proprietary database for tracking contract opportunities and proposals
Issued pricing spreadsheets for numerous multi - million dollar contract proposals.
ed September Employee of the Month for successful execution of Space & Missile Defense Conference marketing campaign, 2006

Confidential

Responsibilities:

Evaluated loan applicant, and presented applications to directors at weekly approval meetings
Propelled loan portfolio growth of 28% by issuing $142,000 in business microloans
Reduced $150,000 delinquent loan portfolio by addressing related customer issues

Design & System Engineer

Confidential

Responsibilities:

Designed Class III trailer tow hitch for Ranger and Explorer, adding $45 million in revenue.
Resolved European Explorer issue, preventing a $16 million revenue loss
Orchestrated global program team for establishing export process, developed to prevent production delays to future vehicle program teams
Instrumental in $500,000 savings through correcting export Explorer production issue
Created vehicle feature recommendations to Ranger program management
Designed manual transmission shift lever that created $300,000 cost savings
Analyzed shift data to support marketing study on manual transmission