SUMMARY:

• Over 7 years primarily handling the User Experience Design. worked extensively on User Interface Design for websites, portals, browser based app, Net book\Mobile apps.
• Deploy user centric design & experience drawn from diverse multi - media fields for developing easy to use interface. My experience also extends to Information Architecture, Wire framing, Usability Analysis, Personas, Task Analysis, Graphic Design, User Interface Design.
• Open mind, a positive attitude
• Intellectual curiosity, is enterprising by nature and blends ingenuity with business acumen.
• Strong understanding of design thinking methods and their practical application in a corporate setting
• Extreme sense of empathy to define the context of a problem while balancing it with the right level of rationality that enables the development of engaging and appropriate solutions
• Passion and confidence with a skill of persuasive communication and articulate storytelling
• Belief in the power of teamwork and diverse thinking where collaboration is considered a must for delivering the greatest success

TECHNICAL SKILLS:

Relevant Skills: Contextual Inquiry and user centered design, User Research, Competitive analysis, Information Architecture, Card sorting, Affinity diagrams, Design Strategy & planning, Wireframing, Prototyping, Heuristic evaluation, Personas and Journey maps, Used case scenarios, Visual DesignSoftwares: Balsamiq, Sketch, Invision, Axure, PowerPoint, Adobe Photoshop, Indesign, Illustrator, Microsoft Office

PROFESSIONAL EXPERIENCE:

Confidential, Chicago

Responsibilities:

• Comprehensive UXD approach and design engagement.
• Requirement Analysis - User Centric requirements, Focus group discussions, Personas. Conceptual Design - Task Analysis, Role - Task Matrix, Information Architecture, Navigation Model. Design Detailing - Interaction design, Layout design, Wireframes (Axure), Scenario Walkthroughs. Visual Design Visual Design Concepts, Graphic Design assets, Specifications. During the envision phase, Stakeholders and design team are actively involved in validating and consolidating the UI Requirements.
• During the Usability Improvement and redesign phase all stakeholders activity be involved in iterative design process. Increased employee engagement and sped content publishing.
• It took the IT staff only a few months to create sites, which contributed to better customer solutions.

Confidential

Responsibilities:

• It the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services
• Assurance Services, Tax Advisory, and Advisory - mainly consulting activities which covers Strategy, Performance Improvement, Transactions Services, Business Recovery Services, Corporate Finance, Business Valuation, Sustainability and Crisis Management in a range of specialist areas such as accountancy and actuarial advisory.
• The main expectation was to improve usability, user experience with industry best practices.
• Requirement was to enhance the look & feel of this portal and suggest an appealing visual design instead of the current plain vanilla SharePoint team portal template.
• Scope was to do IA refinement and visual designs for existing Share Point Portal the final approved wireframe. Options provided initially, after approval and iteration, final screen design for three identified screens provided
• Baker Hughes Bangalore
• The project brief was to design the application for web & iPAD for BHI executives to browse the profiles of identified top talents within the company.
• The app would be used by BHI top executives during event in Brussels on 18th Sep 2011. Focus on User Experience of TalentBook app on the device.
• The User Interface would be integrated with existing back end Talent Exchange server.
• Becton Dickinson Bangalore
• The project was to design Concepts for Product design for Glucometer and UI for same.
• Dashboard and I phone variants. It was a start from scratch project with very little available data.
• It required thorough information gathering, analysis and architecture.
• The User Interface design was focused to be out of the box to engage higher level of user activity and have rich user experience and interaction.

Confidential

Responsibilities:

• The Project was to redesign a self service mobile application.
• It required rich graphic design to give it a fresh and contemporary look and feel while also simplifying the workflows for easy user experience.
• The design involves Information Architecture User Interface Design, visual design, icons. Understanding requirements and determine the design foundation.
• Provides inputs on users’ perception and application usage for selected scenarios. Wireframes in Axure and consistent Visual design, providing static screens with design artifacts, design specifications to the development team.

Confidential

Responsibilities:

• Confidential - Confidential is financial services and insurance vertical, Confidential . Confidential is Confidential ’s largest operating unit providing services and solutions to over 200 global financial institutions.
• Requirements - concepts, navigation, screens for Mobile Payment concept center.
• Product Concepts & User experience presentation for client demo and the Visual Designs for the final approved wireframe for both Android and iphone. Understanding the concept, building upon with the team, generating the workflow, defining IA, wireframig and visual designs.
• Understanding the concept, building the IA and the Navigation flows.
• Freezing upon the flow, and wireframes for both iPhone and Android.
• Visual design options provided. UI presentation for demo was prepared to be presented before the stakeholders. The Concept included 7 products.

Confidential

Responsibilities:

• It is a financial services company. Its global Insurance segment operates under the name "XL Insurance".
• It provides commercial property, casualty, professional liability, environmental liability, aviation and satellite, marine and offshore energy, product recall, political risks, equine, fine art and specie, excess and surplus lines and other insurance coverages.
• XL’s Reinsurance companies, collectively known as "XL Re", provide casualty, property risk (including energy and engineering), property catastrophe, marine, aviation, and other specialty reinsurance globally. Redesign of the existing screens.
• Visual Designs for existing screens the final approved wireframe. UI and IA refinement. 2 options provided initially, after approval and iteration, final screen design for two identified screens provided.

Confidential

Responsibilities:

• Had a wide scope of creating wireframe for the various screens.
• Keeping in mind to provide a better & simple solution for the complex trading flows.
• It was challenging due to continuously changing requirements as compared to the extensive no. screens.
• Understand scenarios related to the complete requirements for the applications and arrive at design level requirement for To - Be application interface supported by inputs from business team, user studies and stake holder interaction.
• Applying knowledge of UX best practices and ability to empathize with users, using a user-centered Design process to create efficient and user friendly products
• Participate in user research using industry accepted methodologies and documentation including: user personas, user journeys, scenarios, card sorting, interviews, competitive audits and market research
• Creating information architecture, low fidelity wireframes, and clickable prototypes that realize the vision from product and user research gathered
• Iterating wireframes/prototypes to and evolving based on feedback and data
• Working with multiple stakeholders every day and communicating and articulating design solves and justify solution (Stakeholders include: Design, Development, Product Management, etc.)
• Participating in project team meetings to help define business requirements while being a strong advocate for UX and the UCD process
• Actively being part of design process from concept to visual design and to implementation