OBJECTIVE:

• Helping business to achieve results by utilizing my skills and knowledge in demand generation, online marketing, database marketing, marketing automation, web analytics, SEO/SEM, social media marketing, web technologies, website management, project management, web applications programming, and graphic design. Provide value and making impacts.

SUMMARY:

• Information architecture, usability design, website localization, website feature enhancement, browser compatibility, web style guide, web publishing processes, best practices, website inventory, taxonomy, wireframe, prototyping, site map, functional specifications, story boarding, website strategy, web architecture, performance tuning, features enhancement, A/B testing, content personlaization
• Handle multiple projects at the same time, ability to take business plans/direction/requirements and translate into executable plans and delivery, interface with customers at different levels to define and develop requirements, risk evaluation, define project goals and objectives, prioritize a range of projects and resolve conflicting priorities and deadlines, develop task lists, develop project rollout plan, time and effort evaluation, budgeting, documentation, presentation, develop testing process, user, lead multiple cross - functional teams to troubleshoot and resolve issues, define service level agreement, vendor selection and management, manage features enhancements, issue tracking, Agile methodology, vendor relations management
• Develop Executive dashboard for top executives to understand and monitor web marketing overall performance, Work with business units to define KPIs (key performance indicators) for website, provide insights on data, suggest action plan based on data, recommend reporting frameworks, developed close loop report to help stakeholder to gain insight about the whole buyers journey and result, monitor MQL and opportunity goals, create custom dashboard and email reports, configure SiteCatalyst Adobe Analytics), Confidential Analytics and Webtrends web reporting tools, create and present monthly web metrics reports, identify issues and provide actionable suggestions, tagging integrity for different web analytics tools, manage ETL process, set up API connections with different data sources, testing, implement special tagging need, scenarios analyst, provide guidelines for best practices, troubleshooting and problem solving, end user, Develop data layers to track web visitors events and interaction, use Adobe DTM to manage tag implementation
• Manage global search engine optimization programs strategy, SEO play book development, optimize search for search engines worldwide, work with Marketing team to develop content strategy to match buyers journey, Build up thought leadership, identify and develop keyword/key phase profile and strategy, run SEO scanning report to identify issues, develop strategy to fix issues, create search engine friendly URLs, create site map and submit to directory search, evangelize SEO internally, provide best practices guidelines, manage onsite search functionality and experiences, work with product marketing to identify keywords/key phases for SEM, Worked with vendor to develop SEM strategy. Supported and implemented SEM campaigns. Work with Demand Generation team to develop SEO/SEM plan to support campaign launch.
• Report social campaigns, monitor brand reputation, implement blog for creation of web community, enable RSS feed, utilize rich media, webinars and videos to improve website experience, LinkedIn, Facebook, Twitter, Hootsuite, Adobe Social Report, Sysomo Heartbeat eMarketing automation, Demand Generation and sales operation support: work with product marketing to define and implement banner ads and search engine marketing campaigns, web lead generation process, email campaigns support and testing, manage contact/prospect lists for email campaigns and feed new leads to CRM system, coordinate and place banner ads, report results, lead scoring system, nurturing program, sales alert on prospects’ web activities, sales
• Serve as the domain expert, regularly perform technologies evaluation and research, architecture design, proof of concept, application configuration, system sizing, troubleshooting, product evaluation, define enhancement requirements, application update and upgrade, features enhancement

TECHNICAL SKILLS:

Programming languages: Perl, Javascript, HTML, HTML5, DHTML, XHTML, PHP, JSP, Java, DOM, CSS, SSI, ASP, VBscript, SGML, SQL, XML, XSLT, Python, Coldfusion, Action Script, FORTRAN, Pascal, PC Assembly, .Net

Application administration and development: Eloqua, SFDC, Omniture Site catalyst (Adobe Analytics) ad hoc report, Adobe Datawarehouse, classification, Adobe target, Confidential analytics, DOMO, Adobe DTM, Confidential webmaster tool, Confidential Adword, WebTrends, Web CEO, MOZ, BridghtEdge, Dragon Metrics, SEMrush, Majestic, DeepClaw, Confidential remarketing, SurveyMonkey, IIS web server, Apache web server, Tomcat, MySQL, Oracle, SQL server, Adobe Experience Manager, Adobe Target, Adobe DTM, Get Smart Content, FatWire Content Server, Stallient, Interwoven Teamsite, Teamsite workflow, Teamsite template, Teamsite opendeploy, Dreamweaver, Media Bin, Frontpage, Baynote search enhancer, Verity UltraSeek, K2, Verity XPA, Verity SSL Module, Autonomy IDOL 7, Confidential appliance, Vivisimo Velocity, Eclipse, Watchfire, Webtrends, Demandbase, RSS feed, Wiki, Primus knowledgebase, Salesforce.com, Seibel - campaign management tool, Eloqua Campaign, Wordpress Blog, VNC, Adobe Acrobat, NetMeeting, Oracle, Web-on-Call, Docent eLearning, Basis, Infoseek, Microsoft Project, PowerPoint, Excel, Eudora, Putty, SVN, Zendesk, JIRA, Rally

Graphics packages: Composer, Pendomanium, Alias | Wavefront 7.3, 8.0, Maya, Shockwave, After Effect, Image Ready, Adobe Primere, Photoshop, Distiller, Acrobat, Illustrator, FrameMaker, Flash

Computer environments: UNIX, Solaris 2.X, SunOS, Windows 95, 98,2000, XP, NT, DOS, IRIX 6.3, Mac, Netware, LINUX

Others: Web 2.0, section 508 compliance, web services, SOA, RoseterNet message oriented middleware, LDAP, TCP/IP, ISDN, SLIP/PPP, SMTP, POP, DNS, RDBMS, UUCP, LDAP, SSO, web services, eCommerce, Basic authentication

Spoken languages: Fluent in English, Cantonese and Mandarin

WORK EXPERIENCE:

Confidential

Web Manager & Global SEO Team Lead

Responsibilities:

• Global eMarketing and Architecture Support: Identify the best fit technologies and practice for Renesas. Make recommendations to optimize performance, marketing strategy and solve business issues. Evangelize new eMarketing practices and technologies to upper management and regional website owners and obtain their buy-in. Act as the global technical advisor for the Global Marketing program and provide to regional personnel on maintenance and support. Responsible for creating technical documentation for the business end users, developers, and administrators to support the operational activities associated with the marketing program. Support research and planning with the marketing systems roadmap and provide insight to the inter-dependencies of the applications and systems, provide mitigation strategies for websites and systems. Ensure data integrity and industry best practices are followed during system implementation.
• Create, plan, support, and execute Eloqua campaigns and email communications. Customize marketing software packages (Eloqua forms, etc) as needed to support global initiatives. Worked with global team to define the enterprise web content management system to define requirements, evaluate and select the solution. Researched, selected, and implemented the Global ticketing system for the Global eMarketing team. Evaluated, and Identified Global SEO Enterprise platform and reduce 40% total cost of ownership. Globalize DemandBase implementation. Resolved requirements conflict, built consensus, and recommended global personalization and testing tool. Website design and management: Lead US web team to support the the day-to-day operation of US and Brazil websites daily operation. Support Global team to use Adobe Experience manage and Adobe Target for the website operation, Worked with project teams, vendors to go through the entire process to redesign the corporate website design. Work with team members and vendor to develop microsites and landing pages for campaign promotion. Launched the dynamic call-to-action campaign. Coordinate usability study to improve website design. Implement Adobe A/B test, use
• Adobe Target and Get Smart Content for wwebsite personalozation and testing Global Project Management: Developed global project management process proposal. I work with regional teams to evaluate eMarketing technologies, understand the requirements, developed the project plan, define project scope, deliverables, milestones, implementation plan, test plan, documentation,, launch plan, and post-rollout support model. Constantly communicate with stakeholder the progress of the project. Work with cross-functional team to resolve project issues. Work with all regional teams closely to ensure regional teams‘ success of adoption to global strategy and architecture. Support regional teams implementation and operation. Project lead for SEO migration, the new website design, content migration. SEO/SEM: Work with each regional team to develop Global SEO strategy, roadmap, and playbook for execution, evangelize SEO practice to regional teams. Successfully prepared and implemented SEO migration during new website migration. Research and developed different keyword strategy. A developed content strategy based on buyers' journey. Performed competitive analysis and developed link building strategy. Cleaned up the technical and architectural issue and developed workflow process to clean up SEO technical issues. Worked with the team to optimize on page factor issues. The new SEO program helps the company earn 1.2 million estimated revenue monthly. Developed global SEO KPI and performance report. Worked with vendor to develop SEM strategy. Supported and implemented SEM campaigns. Work with Demand Generation team to develop SEO/SEM plan to support campaign launch, Work with each product marketing team to learn about their buyers‘ journey and develop contrent strategy eMarketing automation,
• Demand Generation and sales operation support: Support Demand Generation team campaigns. Set up Eloqua campaigns, create Eloqua form and landing pages. Troubleshoot issues. Create custom field. Create custom Eloqua reports. Create segments. Implemented progress profiling. Implement Demandbase auto form complete. Integrated Eloqua campaign with GetSmartContent personalization campaigns. Worked with product marketing team to implement the dynamic call to action program. Web analytics: work with poroduct marketing managers to develop Executive dashboard for top executives to understand and monitor web marketing overall performance, Work with different business units to define KPIs (key performance indicators) for website, provide insights on data, gain issight of the customer behavior, suggest action plan based on data, recommend reporting frameworks, developed close loop report to help stakeholder to gain insight into the whole buyers journey and result, monitor MQL and opportunity goals, create custom dashboard and email reports, configure SiteCatalyst (Adobe Analytics) Confidential Analytics and Webtrends web reporting tools, create and present monthly web metrics reports, identify issues and provide actionable suggestions, tagging integrity for different web analytics tools, testing, implement special tagging need, scenarios analyst, provide guidelines for best practices, troubleshooting and problem solving, end user . Develop data layers to track web visitors events and interaction, use DTM to manage tag implementation. Integrated Omniture (Adobe Analytics), Confidential Analytics, with BrightEdge, DOMO, Demandase, GetSmartContent reportting tools. Implemented CrazyEgg

Confidential

Senior Web Analytic Analyst

Responsibilities:

• Provide consultation to different business groups about how to define KPIs, gain insight about their customers behavior, measure and drive to achieve their business goals, develop Executive dashboard for top executives to understand and monitor web marketing overall performance, developed close loop report to help stakeholder to gain insight about the whole buyers journey and result, monitor
• MQL and opportunity goals, report campaign performance and ROI, Provide insight on data and recommend action plan, design report frame for acquisition, engagement, and conversion, evangelize and educate business group about how to use different kinds of web data to make business decisions, optimize web properties, create standard and ad hoc reports for business operation needs, run deep dive analysis for business questions, troubleshoot web data and reporting issues, educate and evangelize data driven marketing concept and value to business owners, manage day-to-day web analytics operation and processes, manage and prioritize web analytics projects, work with cross functional teams, such as business intelligent team IT team on different web analytics projects, train and mentor junior web analyst

Confidential

Online Marketing Manager

Responsibilities:

• Demand generation: Email campaigns, lead scoring program, acquisition nurturing program, SFDC integration, list management, reporting, web analytics Websites management: Website day-to-day operation support, website migration, landing page creation, troubleshooting, problem solving, initiate website improvement projects, web tools implementation, web project implementation SEO/SEM: SEO strategy
• Keyword identification, website optimization, off page factors, tool identification, vendor management, remarketing program, campaign creation, vendor selection and management, initiate methods to improve SEO, competitive analysis, manage SEM program strategy and budget Marketing dashboard and metrics reporting: Produced standard and ad hoc reports to show marketing channels’ performance, report all stages in the sales funnel, work with different systems (Eloqua, Confidential tools, SFDC) to report on key marketing metrics

Confidential, California

Senior Consultant (search engineer)

Responsibilities:

• Create and maintain indexing scripts and feature enhancement requests, manage the engagement process, serve as domain expert and provide guidelines, maintain and support all existing search applications, document processes, provide technical support to existing search application System administration: Broker installation and test, K2 and Ultraseek search collection and indexing configuration, troubleshoot issues, provide technical support to existing search application Project management: Manage new search project, analyze requirements and translate into executable plans and delivery, interface with different levels of customers to define and develop requirements, prepare project documentation, task list development, estimate time and cost, definite workflow, promotion process Website support: Administration, design and maintain the search team website

Confidential, California

Online Marketing Manager

Responsibilities:

• Led a team of 4 web specialists located worldwide to support day-to-day website maintenance and support activities, performance review, led staff meetings, conducted performance reviews, managed web team’s budget, web strategy planning, vendor management, product database, part number search and cross referencing, lead management Project management: Led $1 million dollar web project to migrate the corporate website and extranet portal site to new content management system and apply new website design, applied new design to 5 different language websites, migrated microsites, back-end processes and landing pages to new design, assisted HR to migrate the entire careers site to a new vendor, integrated a new eLearning site Websites management: Coordinated with IT team and third-party vendors to support all web properties, migrated career site and launched product line microsite, managed budget for online marketing team, allocated web team resources, managed day-to-day web team administration and multiple languages websites, restructured and created new product section, worked with hosting company to define web architecture, service level agreement SEO/SEM: Developed search engine optimization plan to drive website key pages up on
• Confidential search results, selected tool to provide SEO analysis report, provided guidelines to identify and improve website design, supported marketing on SEM program, worked with product marketing to identify keywords and key phases for SEM, reviewed keywords performance, managed onsite search functionality and experiences Media buying: Manage display advertising calendar, artwork production, responsible for managing deliverables for display ad, and post launch reporting Web analytics: Ran monthly reports for top executives, identified issues, tested and implemented Webtrends code on new web architecture, produced monthly web analytics report, helped users to understand the report and provided, defined requirements and dashboards, suggested actionable items for implementation, responsible for developing KPIs

Confidential, California

Web Marketing Manager

Responsibilities:

• Websites management and design: Managed company’s internet sites, intranet sites and extranet sites, created channel partner portal site from scratch to completion, integrated all corporate intranet sites into one intranet site, designed and developed microsites for marketing campaigns, designed and developed landing pages and forms for email campaigns and special marketing events, created prototype for international sites in multiple languages, maintained and supported web lead generation programs, performed competitive analysis, managed vendor relations, ensured best practices, redesigned look and feel for the integrated intranet site, implemented engineer blog Project management
• Served as project manager of all web initiatives sponsored by marketing team, led cross functional teams for web projects, worked with IT to select the right technology, led project from concept to completion within budget and on deadline, led website integration to Confidential hosted environment SEO/SEM: Identified tools to support SEO program, developed strategy for SEO plan, ran SEO scanning report to identify issues, researched SEM vendors, managed onsite search functionality and experiences, migrated search engine to support IDOL server web services, customized search results page, identified keywords Online marketing: Coordinated online marketing schedule, placement of banner ads and online magazine, managed lead generation process and list management, administered the lead management tool Eloqua, provided sales Web analytics
• Administered Webtrends reports, identified highlights and action items, defined KPIs, vendor evaluation, reporting matrices development, used Eloqua to track individual web user’s activities, led a proof of concept project by using Eloqua to provide real-time alerts to sales team regarding web users’ activities Demand generation and sales support: Developed email templates for email campaigns, managed lead database and list generation, integrated email campaign with Salesforce.com, implemented Eloqua email template for sales team, trained sales team to use Eloqua system, managed sales portal content, created demand generation newsletter and reports Web technologies and architecture: Researched emerging technologies, identified areas to apply new technologies, researched best practices, provided advice on technology selection and application.