SUMMARY:

• A senior information architect or user experience consultant position in a dynamic, flexible, open minded and growing organization and achieve growth through meaningful contributions by developing and learning continuously.
• More than 13 yearsof User Centered Design, Information architecture, Usability consulting and Accessibility for web sites, business applications and mobile.
• Advocating Web Accessibility for W3C’s Web Accessibility Initiative Group as Volunteer.
• Vision is to advocate Universal Usability or Universal Design for all web applications regardless of device sizes.
• Have extensive experiences in working for globally large clients: Confidential, Confidential, Confidential, Confidential, Confidential
• Skilled at delivering high - quality user experience solution for websites, intranet and business applications by applying proven design principles obtained from experience, industry convention, scientific research and learning.
• Have good project management skills & experience in coordinating and facilitating design and development teams to ensure product usability and user experience.
• Striving towards creating Universal Responsive Design applications with same content available across all electronic devices (regardless of screen size and devices).
• Extensive experience in Agile environment with strong encouragement for Mobile First and Lean User Experience approach and methodologies

TECHNICAL SKILLS:

User Research & Analysis: Direct & Indirect data gathering Personas & Scenarios development Field Observations Contextual Inquiry Task flow and work flow Analysis

Technical Expertise: Axure RP, OmniGraffle Pro, Balsamiq, iRise, Vizio, Dreamweaver, Photoshop, TechSmithMorae and VISIOTechnical Knowledge:HTML, CSS, Flex, Silverlight, Flash, AJAX, JavaScript, C, Java, After Effects

PROFESSIONAL EXPERIENCE:

Confidential, Northern Virginia

Responsibilities:

• Implementing Usability Engineering, by employing User Centered Design process on all products of Confidential
• Advocating to avoid rework by saving 30-40% of development cost and have fully engaged website by iterative/agile process or using UCD process.
• Involve in User Research by qualitative and quantitative methods of data gathering, Develop User, Environment and Task Profiles and create personas.
• Develop low fidelity wireframes using Adobe Creative suite, Omini-Graffle, Visio, power point, etc.
• High fidelity wireframes using Rapid prototyping tools like Axure, IRise, HTML, CSS, Ext-JS, etc.
• Conducting cognitive walk through most of the time for a quick fix.
• Implementing Usability best practices and involve end users in User testing and focus groups sessions. All the tests were task oriented, timed and use think allow protocol. Collected the necessary feedback and incorporated in the design life cycle.
• Advocating for w3’s web accessibility Initiative as volunteer on reviewing the drafts of W3C standards.

Confidential, Owings Mills, MD

Responsibilities:

• Work in CareFirst PCMH, Member Portal and Provider Portal applications from scratch setting up Design Strategy, User, environmental and task profiles, task analysis, low fidelity and Hi Fidelity wireframes based on user’s mental model.
• Also involved in multiple projects to create and develop mockups with Rapid prototyping techniques.
• Collect Requirements from end users using various direct and indirect methods.
• Build user scenarios and perform task analysis on the prototypes to improve the efficiency.
• Develop andmentor the various associates within CareFirst who are using the IRISE tool for building simulation.
• Also work with SA’s, BA’s and other senior executives to develop and implement prototypes.
• My current role is really enthusiastic and detailed oriented. Working for various programs in building functional prototypes using rapid and iterative development model.
• Primary job is to streamline the IRISE tool into Development life cycle and enhance the user experience.
• Conducting cognitive walk through most of the time for a quick fix.
• Implementing Usability best practices and involved end users in User testing and focus groups.
• Accessibility Role:
• Work on making CareFirst Web properties Web Accessible for visually impaired, Hearing Impaired and with Physical disability by implementing AA Compliance of WCAG 2.0 for Consumer facing applications.
• Primary job is to identifying potential issues by performing Visual and Comprehensive analysis on the web applications and identifying the potential issues and remediating to respective teams to get fixed.
• Work with QA, development and maintenance team to make sure all pages are compliant for AA.
• Following the WCAG 2.0 guidelines and other best practices.

Confidential, Hartford, CT

Responsibilities:

• Developing Hi Fidelity wireframes using Microsoft Visio.
• Creating user flows and tasks using Visio.
• Collect requirement from end users using focus groups, field studies, one-one interviews and convert it into early prototypes.
• Iterate the early prototypes for with end users to improve the user experience and efficiency of application.
• Collect feedback from end users and implement it on early/detailed mockups using iterative lifecycle.
• Create taxonomies using user, task and environmental profiles

Confidential, Wilmington, DE

Usability/AccessibilityAnalyst

Responsibilities:

• Develop and iterate the rapid prototypes using IRISE
• Creating design strategy, Persona’s and Scenarios for the specific target audience.
• Engage users in Usability testing in early prototypes and in functional prototypes for iteration.
• Develop process for engaging the disabled community for User testing.
• Work in multiple projects for visual analysis and comprehensive analysis of accessibility reports
• Involve in kick off meetings for representing accessibility team
• Develop a comprehensive Accessibility analysis reports and following with developers to get it fixed.
• Setting up the environment for usability testing
• Writing automated scripts/verifying accessibility using Compliance sheriff.
• Conducting cognitive walk through most of the time for a quick fix.
• Develop protocol for engaging the disabled audience in the Usability studies
• Worked with QA, development and maintenance team to remediate the critical and high severity issues.
• Following the WCAG 2.0 guidelines and other best practices.

Confidential, Warren, NJ

Senior Consultant

Responsibilities:

• Develop Branding, User Interfaceguidelines for standard lifecycle development.
• Develop protocol for User Research.
• Carry out user research like ethnographic, field studies using direct and indirect methods in various call centers. Like client facing and field facing call centers across the nation.
• Conducted Focus group sessions and analyze the feedback from end users.
• Build Low fidelity wireframes and iterate it with end users. Imply 3 rounds of iteration in early and functional prototypes.
• Developed rapid prototypes using IRISE 7.3
• Used the non-performance methods to conduct Cognitive walk through and Heuristics to evaluate the application. Conducted walk through as an expertand generated reports. Prioritize the findings and map it with different severity levels.
• Conducted Pilot and moderated usability testing on prototypes. Analyze the non-performanceissues of mockups.
• Primary goals are to eliminate frustration, errors and performance issues.
• Introduced larger targets for better navigation, work area, Tools, Fonts, etc.
• Content is driven based on roles and skills of each group. Call handling was more dynamic and adding new views or view ports for each call.
• Scaled the layout or adopt to different sizes of screen resolution, primary requirement was for 1200x1024 as minimum resolution.
• Used JavaScript for validation, controlling the layout.
• Also used JavaScript libraries like JQuery, Junit for building Rich internet applications.

Confidential, Alexandria, VA

User interface developer

Responsibilities:

• Setting business goals
• Analyzed the business requirements using direct and indirect methods from end usings
• Identify goals, vision, mission and classifying the user groups
• Develop personas, scenarios and task analysis
• Buildlow fidelity and high fidelity wireframes using Photoshop, Powerpoint.
• Evaluating the prototypes as needed with end users.
• Provide style guide as final product.

Confidential, Mclean, VA

User interface Developer

Responsibilities:

• Develop Flex UI, CSS 2.0 and it’s compatible for different browsers.
• Used the non-performance methods to conduct Cognitive walk through and Heuristics to evaluate the application as an expert. Generated report for prioritize findings and to fix the problems in next iteration.
• Conducted Pilot and moderated usability testing on mockups. Provide set of task to end users to evaluate the application.
• Try to eliminate the frustration, errors and performance issues
• Introduced larger targets for better navigation.
• Spanning the layout for elasticity and use 1024x768 as primary resolution.
• Used JavaScript for validation, controlled the layout using JavaScript libraries like JQuery.

Confidential, Baltimore, MD

Usability Consultant

Responsibilities:

• Analyzed the synthesis of Tablet PC based tutoring with text book based tutoring methods Conceptualized new standards for Tablet PC environment based on the user’s mental model.
• Eliminated the frustration, errors and performance issues of using stylus in a tablet environment.
• Introduced larger targets for better navigation, precision.
• Spanning the layout for elasticity and free flow i.e., fitting for different resolutions and the primary requirement was for 1024x768 in portrait mode.
• Adapted ADA, ATAG, Section 508 standards for Teachers (elder audience group) as they are primary drivers of this LCF.
• Develop HTML codes, CSS 2.0 and used table less layout concepts. And it’s compatible for different browsers.
• Verify Accessibility using tools such as Fujitsu Web Accessibility inspector, Color contrast Analyzer, Vischeck.
• Used the non-performance methods to conduct Cognitive walk through and Heuristics to evaluate the application as an expert. Generated report for prioritize findings and to fix the problems in next iteration.
• Analyze data from End users using the qualitative approach such as one and one interviews, field studies and quantitative methods like surveys, feedbacks, help desk, support calls, for developing information architecture.
• Setting up environment for usability testing like preparing the interview protocol, recruiting the participants, Developing Scenarios and tasks for usability tests.
• Enhanced the students experience to do more number of tasks than anticipated.
• Conducted Pilot and usability testing for analyzing the performance of new mockups or prototypes.
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Used JavaScript for validation, controlling the layout and JavaScript libraries for AJAX.

Confidential, Arlington, VA

User interface designer

Responsibilities:

• Development of HTML codes, CSS 2.0, AJAX and used table less layout concepts. Following web 2.0, W3C & WCAG 1.0 standards. Verified HTML pages using the W3C validator for W3 HTML compliance.
• Verified Accessibility using tools such as Fujitsu Web Accessibility inspector, Color contrast Analyzer, vischeck, CSS validator, verified for cross browser compatibility.
• Set user interface templates based on industrial guidelines.
• Used WYSIWIG editor for managing the content
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Used JavaScript for validation, controlling the layout and JavaScript libraries for Jquery.

Confidential, Alexandria, VA

Human Factors Engineer

Responsibilities:

• Analyze the business requirement from statement of work and transform the requirements into proper Use case.
• Used Google analytics and web log analysis to analyze the behavior of the web application. Converted the clicks into conversion rates.
• Requirements are developed with IRISE and used agile framework to make an effective business case.
• As information architect developed design strategy, personas, listing the possible number of tasks to develop scenarios and conduct task analysis, involved the users to evaluate the design with formative and usability testing. Discovered the problems and prioritized them between critical and non critical.
• Collected the field data from end users by using qualitative methods like one - one interviews, contextual enquiry, JAD sessions, and quantitative methods like surveying methods, web analytics, feedbacks, etc.
• Incorporated Accessibility features as per Web 2.0, W3C standards & WCAG.
• Development of HTML codes, CSS 2.0, AJAX and used table less layout concepts. And it’s compatible for various browsers.
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Use IRISE 7.3 for rapid prototyping and testing the prototypes with end users
• Used flash for developing banners, building intros and contextual help.
• Verified Accessibility using tools such as Fujitsu Web Accessibility inspector, Color contrast Analyzer, vischeck, CSS validator, verified for cross browser compatibility and XHTML standards.
• Used WYSIWIG editor for managing the content
• Used JavaScript for validation and Jquery for AJAX.

Confidential

Responsibilities:

• Analyzed Web analytics - and increased the visitor’s strength by improving the site performance, reducing download time, reducing the number of requests, checking the latency time etc... On an average onlineSBI website has more than 500,000 visitors per day.
• Synthesized recently published web design and usability guidelines into framework for critique;
• Performed an intense heuristic evaluation of page layouts, navigation mechanisms, terminology, and overall consistency.
• Used agile methodology for delivery
• Wrote new HTML page templates to illustrate recommendations.
• Located and recruited participants for Beta test; developed and executed background interviews; conducted video-taped "think aloud" interviews of banking portal application.
• Verified Accessibility using tools such as Fujitsu Web Accessibility inspector, Color contrast Analyzer, vischeck, CSS validator, verified for cross browser compatibility and XHTML standards.
• Used flash for developing banners, building intros and contextual help.
• Conducted Contextual enquiry with end users
• Gathered data using one and one interviews, field studies, JAD sessions, Focus groups.
• Coordinated with the offshore associate for Competition Analysis, Web Analytics, and Heuristic evaluations.
• Analyzed indirect data gathering through web survey, Email survey, etc
• Used WYSIWIG editor for managing the content
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Verified web-application security coding best practices and issues such as XSS, CSRF, SQL injection
• Used JavaScript for validation, controlling the layout and JavaScript libraries for AJAX.
• SBI Life Insurance (www.sbilife.co.in) - Served as module lead and provided human-factors support for various insurance products.
• Designed and created intranet site for software development methodology.
• Formalized visual and conceptual strategies, design approaches, and advised clients on the best way to meet design objectives. Conducted ongoing status updates to quantify gains from work. Ensured that overall usability budgets and strategies are adhered to.
• Planed and executed user research and analysis projects, including: field observations; user profiling, task and workflow analysis; competitive reviews; focus groups; field studies; usability testing; user surveys; cognitive walkthroughs.
• Worked closely with development teams to understand engineering constraints and to propose the best acceptable solutions
• Developed an on-line documentation system for software support staff using CMS
• Created application icon sets, splash screens and Macromedia Flash Web banners
• Verified web-application security coding best practices and issues such as XSS, CSRF, SQL injection
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Used JavaScript for validation, controlling the layout and JavaScript libraries for AJAX.
• World Bank Group - Served as team member for two months and provided human-factors support for the frontend development for an intranet application from offshore development center.
• Development of HTML codes, CSS 2.0 and used table less layout concepts. And it’s compatible for various browsers.
• Used flash for developing banners, building intros and contextual help.
• Verified Accessibility using tools such as Fujitsu Web Accessibility inspector, Color contrast Analyzer, vischeck, CSS validator, verified for cross browser compatibility and XHTML standards.
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.

Confidential

UI Designer

Responsibilities:

• Worked in implementing the UCD process in qualitative and quantitative approach.
• Analyzed the end user requirements and translated them into functional prototypes.
• Used flash for developing banners, building intros and contextual help.
• Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.
• Confidential , Inc (www. Confidential .com) - Interface design, interactive media, and conventional technical writing for software consulting engagements on Microsoft technologies
• Formalized visual and conceptual strategies, design approaches, and advised clients on the best way to meet design objectives.
• Conducted ongoing status updates to quantify gains from work.
• Ensured that overall usability budgets and strategies are adhered to.
• Used flash for developing banners, building intros and contextual help.
• The content of this application is managed using the CMS tools.

Confidential

Multimedia Executive

Responsibilities:

• Consulted with a Fortune-100 company to implement multimedia CBT, and subsequently created the complete Ten-module, 2-hour suite, with Macromedia Director, Flash, 3ds max, and premier, Image ready for animations.
• Developed template techniques to streamline software installation and setup

Confidential

Web Designer

Responsibilities:

• Assisted in the design of over 50 different web-based applications and sites.
• As a member of the UI team: Designed dialogs, buttons, icons, bitmaps, splash screens, labels, wizard artwork, web graphics etc.