PROFESSIONAL EXPERIENCE:

Website Tester - Contract

Confidential

Responsibilities:

• Tested the outgoing links from all the pages from specific domain under test
• Tested all internal links
• Tested links jumping on the same pages
• Tested links used to send the email to admin or other users from web pages
• Tested to check if there are any orphan pages
• First check all the validations on each field
• Check for the default values of fields
• Wrong inputs to the fields in the forms
• Options to create forms if any, form delete, view or modify the forms
• Usability Testing- Navigation
• Performed website testing that included functionality links, forms, cookies,usability, content, user interface, client side compatibility, and performance
• Created and executed detailed test plans, test cases and verified bug fixes

Social Media Evaluator- Contract

Confidential 

• Evaluate the quality and relevance of information in client’s assigned area which may be newsfeed, ads or search results. 
• Assisted technology companies with growing their audiences across global markets by improving the relevancy of the company's social media platform.
• Enhance awareness of technical support issues to get them resolved campaigns, affiliate marketing, social media.
• Partnered with web development teams to enhance functionality, user experience, online brand positioning, and advertising.
• Provide social media ratings based on set of a criteria in order to increase ROI for their client.

Search Engine Evaluator- Contract

Confidential 

• Evaluated and provided feedback on search engine results by measuring relevance and usefulness of web pages in correlation to predefined queries, and by providing comparative analysis on sets of search engine results.
• Reviewed search engine queries against automated results and made recommendations to improve accuracy and relevancy.
• Responsible for following strict guidelines to make decisions for automated software.

Business Development/Marketing Analyst

Confidential

• Led Agile Transformation achieving better cross-functional collaboration, improved transparency and tighter alignment with Product and Sales objectives. Designed strategy, organized training and pilots, and engaged executive leadership.  
• As a Business Development officer, led the recruiting and staffing of over 100 technical consultants to work in house and at client locations. Worked with employees on onshore and offshore projects. Extensive experience in working with candidates that are US citizens, green card holders, h1b visa holders, and OPT student visas. 
• Directed Portfolio, Program and Project Management and the master schedule of initiatives, contributing to better business trade-off decisions based on visibility to status, costs, staffing, dependencies, value and risks f each project in the portfolio. 
• Active engagement in road mapping process, stage-gate, and release planning.
• Achieved optimal Capacity Management across a suite of partnerships; from tactical staff augmentation to strategic relationships, resulting in the timely acquisition of skilled labor to flex with the needs of the business while protecting the business with a standard contract, non-compete, and confidentiality process.
• Provided the technology vision and leadership to transform the key systems and services within a global organization. 
• Improve the processes and policies in support of organization reporting, information flow and management, business process and organizational planning. 
• Managing day to day processing of accounts receivable and payable using QuickBooks, producing reports as requested. Disbursement of expense checks. 
• Reviewed and managed contracts. 
• Administering payroll and employee benefits and organizational insurance. 
• Manage HR support team engaged in the collection and processing of timesheets. 
• Act as the primary point of contact for the 50+ IT Staff, regarding resolution of their work related problems/issues. 
• Manages social media using media management platforms such as Hootsuite and Viralwoot to assist in marketing on various social media platforms: Facebook, Twitter, Pinterest, Instagram, and LinkedIn. 
• Experience in paid search, display networking, PPC, CPA, paid social media marketing, and affiliate platforms like Commission Junction.
• Develop and execute digital and social integrated marketing campaigns to increase engagement and conversion across all social media platforms 
• Utilize Google Keyword Planner to find the best keywords for content and Google Analytics to gather website traffic data to improve SEM & SEO strategy 
• Create campaign ads and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other KPIs. 
• Create and adhere to editorial calendar to keep key stakeholders apprised of content schedules and advise of any unique engagement needs 
• Working knowledge of Graphics Editing Programs like Microsoft Photo Editor and Photoshop 
• Proactively promote and respond to conversations on blogs, chat rooms, and review sites. Escalate consumer conversations that require attention 
• Analyze and report social media data to identify deficiencies and opportunities for improvement on a weekly r monthly basis
• Basic working knowledge of HTML 5 
• Basic working knowledge of SQL 

Business Analyst

Confidential

• Developed company database and dashboard to convert raw company data into statistical and analytical reports for the purpose of conducting audits, tracking inventory and making changes related to processes, personnel, and product offerings and configurations 
• Provided executive management with metrics to support internal financial 
• Decisions 
• Created a database used to upload data feeds into the company's e - commerce 
• Website 
• Created and maintained an Access based data warehouse to support all level of reporting to executives across the operational base 
• Generated ad-hoc reporting upon demand for CEO, CFO, CIO and other 
• members of management 
• Functioned as a liaison with Business Units to identify subject matter experts, 
• analyzed the current state, and negotiated the desired state of complex processes 
• Catered to an Executive Board to analyze and prioritize formally submitted 
• requisitions, evaluate return on investment for each submission and seek approval to promote project development 
• Created Functional Business Requirements, and served as a Project Manager 
• liaison between the Business Unit and Developers assigned to the project