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Web Analyst Resume

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Bridgewater, NJ

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Objective

Seeking a Senior Analytics position that requires strong analytic and communication skills and systems knowledge enabling better management decisions and solutions through identification of strategic and tactical opportunities

Areas of Effectiveness
  • Strong technical, analytic and implementation skills
  • Excellent problem solving skills, strong verbal and communication skills
  • Recognizing and finding obscure problems or nuances
Professional Experience

Confidential, Feb 2007 - Present
eCommerce Marketing, Internet Reporting

Web Analyst / Business Analyst
  • Conduct analyses of eCommerce business trends and user behavior using various reporting tools
  • Determine information needs and write logging reporting requirements
  • Provide key insights on user behavior and trends via data mining and clickstreams, helping to determine future project enhancements, opportunities and spotting potential problems
  • Communicate and present analyses to management and partner with cross functional teams
  • Work with agencies to establish technical reporting solutions for Search Engine Marketing campaigns, providing data for optimization and measurement of effective use of keywords and KPIs
  • Work with internal eCommerce Business, Development, QA, and Design groups in an Agile environment, throughout the build and testing schedule, documenting defects and re-testing in the various environments
  • Measure success of newly launched products and functionality by preparing weekly, monthly and adhoc reports and analyses of key metrics

Confidential
Global Pharmaceutical Communications - Strategic Web Communications

Manager, Web Metrics & Operations
  • Measured, analyzed and reported results on web traffic, market share and insights on key trends for J & J pharmaceutical web sites using various analytic software tools
  • Provided financial leadership and guidance to Global Pharmaceutical Communications and managed spending and reporting for $13million Public Affairs budget, $3million zero-based Strategic Web Communications budget, and $2million zero-based Global Pharmaceutical Communications project budget
  • Established the chargeback process and monthly reporting for Video, Graphic and Web projects using Microsoft Access

Confidential
Investment Operations, Systems & Reporting

Associate Manager

  • Budgeting Unit: Analyzed and reported the Department's $14 million budget, supervised 3 accounting specialists
  • Stock Operations Unit: Managed statutory reporting of stock investment activity, supervised 20 accounting analysts
Education
  • BS Business Administration/Finance
  • Attended Google Analytics seminar
Professional Skills
  • Microsoft Office Suite, WebTrends, Omniture, Google Analytics, SQL, BiQuery, UNIX/Putty, Teradata
Awards and Other Credentials
  • Received several Johnson & Johnson Reach Awards for outstanding business contributions and leadership
  • Golden Key National Honor Society

References upon request

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