Graphic Designer & Web Editor Resume
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MinnesotA
AREAS OF EXPERTISE:
- SEO
- Administration
- Graphic Design
- Customer Focused
- Copywriting
- Social Media
TECHNICAL SKILLS:
Programs: Adobe Photoshop, Illustrator, InDesign, Microsoft Office Suite, Weebly Web Creation Tool, Imageright, Lotus Notes, Word Press, Survey Monkey
Advertising Resources: Lexus Nexus, MRI, IBIS World, Mintel Oxygen, Hoover's, Dunn and Brandstreet, Constant Contact, iContact, Facebook, Movable Type, SPSS
Marketing Materials: Brochure, White Sheet, Eblast, Web Page, Letter, Post Card, Convention Hand - Out, Banner, Survey, Form, Trifold, Booklet, Blog Post
PROFESSIONAL EXPERIENCE:
Confidential, Minnesota
Graphic Designer & Web Editor
- Encapsulated business tenants in a precise and elegant logo to promote ease of consumer recognition.
- Ensured accuracy, proper grammar, wording and punctuation on all blog posted by acting as copy editor.
- Engaged target audience and improved site traffic by researching, writing, and uploading regular blog posts.
Confidential, Minnesota
Marketing Administrator
- Improved communication between Confidential Reuters and external writing vendor by acting as a singular point of contact.
- Expanded the FindLaw vendor program database with essential details about thousands of clients.
- Streamlined interdepartmental workflow by managing project assignments of multiple teams.
- Maximized the internet presence of dozens of clients every day by posting Enhanced Blogs posts via such programs as Movable Type and Confidential Reuters' in-house blog-hosting platform.
Marketing Analyst
- Expanded company reach by creating and chairing the Mass Marketing division of Fairmont Specialty's sales team.
- Increased usability of forms and other documentation by creating a new format based on client feedback.
- Ensured program heads achieved their visions for marketing materials by collaborating closely with them on a diverse collection of graphic design and copywriting projects.
- Slashed company mass marketing expenditures by preceding all campaigns with extensive market and client research to ensure all campaigns targeted exclusively those most conducive to the programs.
- Maximized customer convenience by maintaining company website fairmontspecialty.com, and uploading all new essential documentation in a timely manner.
Marketing Intern
- Promoted brand recognition by managing and acting as sole author for corporate website foodproducernews.com.
- Optimized website's search engine rating by monitoring web traffic via Google Analytics and using searchable phrases in all articles.
- Distilled main selling-points of new products into easily-digestible language and created official product white papers.
- Recreated company image by partnering with outside marketing team and developing new strategic direction.