SUMMARY:

• A seasoned, multi - lingual, highly accomplished Art Director/Graphic Designer with over 15+ years’ experience translating design strategies into effective creative desired solutions.
• Possess unlimited design strengths as a graphic communicator. A multi-media graphic design innovator, with a unique combination of conceptual strength and broad technical proficiency.
• Expertly utilizes Graphic Design skills to enhance any given targeted audience satisfaction, and loyalty by improving visual elements and adhering to brand.
• Proven successful record of accomplishment managing and improving major client brand on multiple projects such as posters, large scale signs, annual reports, Iconography, POP and UI/UX designs just to name a few. Bilingual with proficiency in English and Spanish.

TECHNICAL SKILLS:

• Excellent proficiency in Adobe CC Apps (Illustrator, In Design, Photoshop)
• Strong knowledge of Adobe Muse, Sketch, Dreamweaver, Acrobat Pro DC, MS Office
• Understands code implementation, including CSS, JavaScript, HTML5 and various CMS applications such as SiteFinity, and EKTRON
• Solid understanding of UI/UX design principles
• Advanced knowledge of typography, web graphics, color theory, iconography, and photography
• Exceptional knowledge of print production-ready file setup
• Strong time management and communication skills

PROFESSIONAL EXPERIENCE:

Confidential, HOUSTON PARKS

Art Director/Graphic Designer

Responsibilities:

• Execute the visual articulation (style and tone) of HPARD brand strategy, initiatives, objectives and goals through best-in-class design solutions
• Designs and produces Flyers, Outdoor & Indoor Posters, Signage, Booklets, Manuals, Brochures, Newsletters, Annual Reports, Activity Guides and Class Catalogs, Advertisements, Postcards, Web Rotators and more.
• Develop and maintain a library of templates to be utilized by the departmental graphic liaisons.
• Make proactive recommendations to streamline & improve creative processes Thorough understanding of printing processes, substrates, and materials to ensure production artwork delivers effectively against design intent
• Mentor fellow Designers through meaningful critiques and other opportunities to share design knowledge and experience

Confidential,

Graphic Designer / Production Artist

Responsibilities:

• Streamlined and consolidated the graphic production department by bringing all marketing material production in-house. This accomplishment saved ABB thousands on annual production cost.
• Developed graphic assets such as banners, iconography, call to action buttons, animations, and online training videos to increase company's graphic library.
• Confer with engineering, marketing, production, sales departments, and customers, to establish and evaluate design concepts for manufactured products.
• Communicate with outside vendors regarding print production of product manuals, brochures, annual reports, indoor/outdoor signs, and banners
• Served as the assistant web content manager contributor to local, national and international divisions
• Execute and apply visual brand language, including logo, product branding, typography, packaging, photography and activation materials; ensuring consistency with brand positioning

Confidential

Creative Designer/Visual Web Designer

Responsibilities:

• Provided recommendations, art direction, and production for all Affinity’s Marketing materials that lead to an increase in brand recognition & growth in membership.
• Served as the lead visual design director for entire website delivering high-resolution comps and visual assets to support developers in an Agile / Lean UX environment
• Develop mockup/prototype interaction designs, including user interaction models, information architecture, wireframes and screen flow as needed
• Generated art direction and production for social media sites including Facebook, Twitter, and Linked-In to keep the public informed on all news.
• Execute and apply visual brand language, including logo, product branding, typography, packaging, photography and activation materials; ensuring consistency with brand positioning

Confidential

Art Director/Graphic Designer

Responsibilities:

• Developed, implemented and maintained the look and feel of multiple cross-functional desktop and web applications for domestic and international franchises
• Collaborate with Copywriters, Web Developers, Production and Account Managers to deliver against the Project Brief as supplied by the client on time and within budget.
• Participated in team effort to produce streamlined schedule materials, manuals, book covers and educational materials as well as special projects from banners, poster, and display systems
• Managed vendor relationships and approved press checks. Lead graphic designer in the Marketing and Communications department
• Prepare final assets according to specific print production guidelines at high levels of accuracy, efficiency, and replication

Owner, Principal Art Director

Responsibilities:

• A key member of the production department of the above advertising agencies, provided company-wide creative and technical graphic support while ensuring all marketing and creative requirements were met on time and in line with all company and customer standards.
• Responsible for the proper naming of files, formatting of artwork, filing and archiving of all graphic files and images for the Art, Marketing, and Sales departments
• Review file specifications for overall printability including accuracy, clarity, content, registrations, and color prior to releasing files or approving vendor proofs
• Provided support for Private Label Division as needed (includes all product artwork, website imagery, catalogs, price lists, product sell sheets, etc)