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Analyst  Resume

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Seattle, WA

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SUMMARY

  • Created social analytics reporting using Sprinklr and native reporting, driving continual creative optimization
  • Informed social strategy execution using market - driven insights and social data
  • Analyzed performance of Facebook chat-bot application, optimizing user conversion rates
  • Informed UX development, employing user-testing data and market research
  • Led efforts on web analytics implementation, including site tagging and campaign tracking

TECHNICAL SKILLS

Analytics: Google Analytics, DoubleClick, AdWords, Adobe Analytics, Tableau, Simply Measured, Sprinklr, Crimson Hexagon, TimeXtender

Creative: Photoshop, Illustrator, Premiere, Audition, Pro Tools

PROFESSIONAL EXPERIENCE

Confidential,  Seattle, WA

Analyst 

Responsibilities:

  • Created social analytics reporting using Sprinklr and native reporting, driving continual creative optimization
  • Informed social strategy execution using market - driven insights and social data
  • Analyzed performance of Facebook chat-bot application, optimizing user conversion rates
  • Informed UX development, employing user-testing data and market research
  • Led efforts on web analytics implementation, including site tagging and campaign tracking
Confidential, Seattle, WA

Digital Analyst 

Responsibilities:

  • Analyzed web display and search data to optimize performance of paid campaigns
  • Analyzed survey data for AT&T Thread, optimizing UX to increase site engagement
  • Conducted social listening audits for various audiences using Crimson Hexagon, providing analysis on campaign sentiment and brand affinity
  • Conducted web, display, and search analysis using Google Analytics, Adobe Analytics, and proprietary enterprise data
  • Performed analytics QA to ensure appropriate tracking is implemented
  • Assisted in development of SQL database using Excel and TimeXtender
Confidential, Seattle, WA

Freelance Copywriter

Responsibilities:

  • Created outward facing copy for Victory Studios print and digital marketing efforts
  • Provided scriptwriting and copy - editing support for client video assignments
  • Developed copy and brand strategy towards pitching corporate sponsorship of Band in Seattle
  • Provided copy-editing support for various studio deliverables
Confidential, Seattle, WA

Internet Marketing Intern 

Responsibilities:

  • Performed A/B testing for client s website, using Visual Website Optimizer
  • Used Google Analytics to document and provide data on website funnels
  • Created analytics reports on email marketing efforts and product performance
  • Maintained and analyzed performance of email marketing list using GetResponse

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