SUMMARY:

• 10+ years of email marketing, web application development and website analytics experience.
• Subject matter expert with Email Marketing and User Experience Optimization.
• Experienced performing ad - hoc, deep dive analysis to identify areas of inefficient spend and developing winning strategies.
• Experience working on large scale projects including website redesign project and large migration projects.
• Led strategy and roadmap for B2C and B2B email marketing and online digital optimization programs.
• Working knowledge of probability and statistics from large disparate datasets (e.g., confidence interval, experience lift, T-Tests, hypothesis testing, determining test significance and test duration, prioritizing tests based on various factors including estimated i Confidential emental revenue).
• Strong database skills in SQL (e.g., MS Access, MS SQL Server, MySQL) and experience using SPSS.
• Managed cross-functional teams and external partners to complete large online digital initiatives.
• Experience with project management, taking ownership of deliverables, and managing them independently from end-to-end.
• Strong passion for user experience, new technologies, high quality output and metrics-driven approaches.

TECHNICAL SKILLS:

Programming: XHTML, HTML5, DHTML, CSS3, CSS2, PHP, JavaScript, Java, jQuery, SPSS, mySQL, Visual Basic (VB)/ASP.NET Frameworks/MS SQL, T-SQL, Stored Procedures.

Applications: MS Word, Excel, Access, PowerPoint, Outlook, Maxymiser, Adobe Target, Adobe Site Catalyst, Google Analytics, Google Web Developer Tools, Adobe Photoshop, Premiere, Audition, Illustrator, Dreamweaver, InDesign, Flash, Fireworks, Acrobat Reader Professional, MS SQL Server, Microsoft Web Developer, QuarkXPress 7.0, Lyris, Salesforce Marketing Cloud, ExactTarget, Selligent, WhatCounts, MS Greatplains, Lotus Notes,Vignette, WebDAV, OpenCMS, Power BI, Crystal Reports, SAP, Coremetrics, JIRA, Robohead, Genesis.

PROFESSIONAL EXPERIENCE:

Confidential, Seattle, WA

Customer Experience Operations and Execution Manager

Responsibilities:

• Managed the US region email marketing program and headed the user experience optimization program.
• Maintained subject m Confidential er expertise (SME) in email marketing, search engine optimization (SEO) and the Maxymiser platform.
• Developed a testing environment at HTC by establishing benchmarks, KPIs, and governance model for the digital optimization program.
• Thoroughly analyzed web analytics developing insights and identifying opportunities for areas of inefficiencies generating performance improvement in conversion lifts of 6%-25%.
• Developed online visitor segmentation, for the marketing strategy, through extensive research and data analysis of large data sets for customer acquisition and retention targeting.
• Maintained testing calendar and digital optimization success report including statistical significance, lift, and estimated i Confidential emental revenue generated to show the success of the digital testing program.
• Coded, deployed and QA’d A/B and multivariate (MVT) experiences requiring troubleshooting and debugging errors in order to achieve the best online user experience.
• Conducted website and competitor analysis, keyword research using Google Adwords and Brightedge to develop the SEO/SEM strategy.
• Planned, developed, optimized and executed automated lifecycle email programs for new products in Salesforce Marketing Cloud using HTML, CSS, media queries, SQL queries with specific targets, XML imports, data extension filters, smart and web capture forms and automation studio (formerly programs).
• Performed A/B and MVT tests to optimize and improve email engagement with subject lines, pre-headers, creative elements, layouts and call-to-actions.
• Managed and monitored email deployments maintaining email deliverability rates at >98%

Confidential, Buffalo Grove, IL

Digital Optimization Manager & Lead Testing and Optimization Strategist (Promoted)

• Led and developed the Adobe Target program striving for best in class user experience.

• Developed and maintained Adobe Target camp Confidential n calendar and best practices documentation.
• Leadership of cross-functional teams in online experience web development in an environment and participated in daily scrum meetings.
• Partnered with marketing operations, product, compliance and legal teams to gather business requirements for A/B and MVT user experience testing.
• Facilitated status and discovery meetings with internal testing teams, external partners, stakeholders and SMEs requiring collaboration, listening and providing consulting on test ideas and recommendations.
• Thoroughly analyzed data, researched opportunities and maintained Adobe Target experiment testing and optimization roadmap.
• Identified and guided ongoing efforts to continuously optimize digital camp Confidential ns and sites toward on-going i Confidential emental improvement in sales, lead generation and service adoption.
• Drove the digital optimization and conversion efforts of personal and small business (SMB) retail products consistently meeting and exceeding revenue goals.
• Designed, edited, and performed digital content refreshes for applications launches, camp Confidential ns and conversion analyses.
• Developed hands on A/B and MVT experiments in Adobe Target using HTML5, CSS3 and JavaScript.
• Built experiment optimization plans using various experiments testing methods (A/B testing, MVT testing, segment-based targeting, behavioral targeting, email and SEM/SEO).
• Developed a web application, database and user interface to store and locate past optimization test results using VB.NET (server-side code), HTML5, AJAX, CSS3, SQL Server, Stored Procedures and Views.
• Developed customer centric copy for digital products landing page copy, marketing banners, and email camp Confidential ns.
• Deployed SEO tactics realizing an i Confidential ease of website traffic by 160% to target product landing pages.
• Strove for best-in-class customer experience for all digital properties and ensured the optimization team followed digital brand guidelines pertaining to digital properties.
• Interviewed applicants for open roles within the eBusiness channel and trained new employees.
• Track record of improved efficiency of posting website rates by reducing resource time from 2 hours to 15 minutes.
• Earned distinguished for digital optimization marketing efforts.

Confidential, Buffalo Grove, IL

Email Marketing Manager

Responsibilities:

• Migrated ExactTarget V1.0 and Leadfusion email accounts under the ExactTarget V2.0 enterprise account.

• Managed and administered the ExactTarget platform as the Subject m Confidential er expert.
• Provided consulting and training to business partners, managed contracts and deployed accounts within ExactTarget.
• Tested and developed features in ExactTarget to make available to Lines of Businesses (LOBs) at BMO.
• Ensured digital brand and CAN-SPAM/CASL guidelines were followed and quality output.
• Provided training to web developers in email coding best practices supporting responsive and cross-browser compatibility.
• Mentored and led web developers by fostering a passion for email, improving their email coding skills with responsive designs.
• Facilitated complex email camp Confidential n requests requiring AmpScript and SQL coding within the ExactTarget application.
• Improved deliverability rates as low as 68% and maintained deliverability rates >98% of email camp Confidential ns with monitoring the Internet Service Providers using Return Path.
• Recoded email templates as responsive using XHTML language and inline CSS2 across all U.S. LOBs.
• Resolved compatibility errors and aligned consistent branding resulting in quality output requiring problem solver and analytical skills.
• Redesigned email templates using automation techniques reducing resources and improving efficiency by 40%.
• Interviewed applicants for open roles within the eBusiness channel and trained new employees
• Earned distinguished for email marketing efforts.

Confidential, Buffalo Grove, IL

Senior Consultant (Senior Web Developer)

Responsibilities:

• Developed and maintained website landing pages and microsites using front-end web development best practices, XHTML and CSS2 within the organization.

• Hand coded email marketing camp Confidential ns and execute them using Leadfusion and ExactTarget applications.
• Designed and developed graphics on a need basis for landing pages, mobile pages, and email marketing camp Confidential ns.
• Developed lead capture forms for marketing events for both mobile devices and web browsers.
• Managed projects using an in-house developed intake application.
• Utilized a version control systems (i.e.,WebDAV) to manage stored assets.
• Developed a sales tool using Adobe Flash and ActionScript 3.0.

Confidential, Lake Forest, IL

Product Marketing Manager

Responsibilities:

• Consulted best practices for implementation of a marketing automation program for a healthcare/pharmaceutical company.

• Evaluated Email Service and Marketing Automation Providers including SilverPOP, Eloqua, Pardot and Marketo.
• Partnered with marketing operations to gather business requirements for SilverPOP and Google Analytics.
• Installed and configured SilverPOP and Google Analytics on Akorn.com with the necessary filters, views and modifications.
• Edited and proof read marketing materials to ensure accuracy and content quality.
• Developed email templates using XHTML and inline CSS2 including the design of the templates.
• Developed graphic banners and elements for email templates using PhotoShop to finalize the design.
• Update marketing sell sheets using InDesign to design and develop the assets.

Confidential, Riverwoods, IL

Email Marketing Specialist

Responsibilities:

• Maintained high-volume email marketing production schedule to ensure accurate and timely delivery.

• Knowledge of email marketing techniques, trends, technologies and CAN-SPAM laws.
• Developed email camp Confidential ns and corresponding mobile and web browser landing pages including a prototype if needed.
• Provided team with monthly, weekly and daily email metrics for tracking and reporting.
• Queried and create segmented email lists using SQL queries within the Lyris List Manager platform.
• Maintained email documentation and approvals on the current filing system.
• Made modifications on the Confidential social media web portal using CSS and JavaScript.
• Maintained the Confidential website with new content and features using HTML4, CSS2, JavaScript and JQuery scripting.

Confidential, Gurnee, IL

Sales and Marketing Development Manager

Responsibilities:

• Designed the company website, web applications, and intranet using VB.NET, MS SQL Server, JavaScript, JQuery AJAX and XML scripting.

• Deployed the local IIS server, installing SQL server, binding objects to data, T-SQL, stored procedures, views, SQL connection strings, creating forms, data grids, and multi-panel views.
• Used graphic design skills to develop the product and testimonial videos using Adobe Premiere.
• Partnered with internal and external stakeholders in gathering business requirements for a secure partner web application.
• Improved online sales lead generation by adding additional data collection features on the website.
• Developed sales and marketing reports in support of senior management decisions.
• Assisted in yearly marketing budget activities and with developing a yearly marketing strategic plan.
• Negotiated contracts for marketing and sales projects and events.
• Successfully managed all aspects of yearly trade show at Graph Expo.