SUMMARY:

• Highly accomplished, deeply driven, and versatile professional possessing over 8 years of experience in technology, marketing, sales, and project management.
• Excels at building effective internal and external working relationships with staff, board of directors, and invested constituencies.
• Rapidly adapts to new technologies, standards, and ideas and repeatedly successful in navigating complex technical environments.
• An energetic self - starter who utilizes analytical thinking that consistently resolves ongoing issues, and often called upon to consult on problems that have eluded resolution by others.

TECHNICAL SKILLS:

SKILLS: Balsamiq, Visual Studio, SOQL, SOSL, JSP, ASP.Net, Javascript, KnockoutJS, JQuery, Wordpress, Drupal, Joomla, Visual Force ( VF ) Pages, Salesforce ( SFDC ), Force.com, APEX, SoQL, Web Services, CSS, XHTML, XML, HTML, SQL, MySQL, Data Loader, Eclipse, Force IDE, SOAP, REST, AJAX, Unit Testing, Project Management

Languages: Spanish Expert, Portuguese Proficient, Mandarin Novice, Java, C#, Apex, PHP

PROFESSIONAL EXPERIENCE:

Confidential

Consultant

Responsibilities:

• Directed conceptual, strategic, and tactical creation of robust, integrated web site and web applications.
• Created web maintenance plans in order to systemically scale website as the company’s client base and capabilities grow.
• Integrated Salesforce.com platform with current Contact Management systems, websites and payment services in order to streamline supply processes between artists and clients.
• Devised and directed strategies for comprehensive external and internal communications; including prototyping, research, and development of a new product line and brand identity; marketing, cross-selling of products, as well as building customer awareness about the organization and its services.
• Performed research and reported on competitive positioning, consumer perceptions, and other areas.
• Authored consumer feedback surveys, conducted statistical analysis, and prepared reports for senior management.
• Developed and designed web marketing strategies to increase identified distinctions between client and competitors.
• Designed corporate identity packages and developed web marketing strategies to increase brand equity.
• Formulated and executed marketing plans resulting in substantial increases in brand awareness and customer base.
• Wrote business plans for start-up marketing and creative services firms in order to acquire small business financing.
• Designed entire marketing image on the web from website to CRM, including marketing collateral, images, content, social media, and lead generation using custom Content Management Systems and Salesforce.com.

Confidential

Lead Salesforce Developer

Technologies: Visio, SFDC, Adobe, AppExchange

Responsibilities:

• Managed Social Media Marketing, SEO Strategy
• Analyzed business processes, identified operational gaps, gathered business requirements for printing software solution, NetSuite ERP/CRM, created as-is and to-be workflows
• Managed two separate editions of the NetSuite Platform amongst three companies as well as the implementation of Netsuite CRM+.
• Evaluated and recommended Version Control Systems, CRM solutions, Data storage Hardware/Software, Cloud Services
• Managed In-House Development of Printing Software Solution

Confidential

Strategy Consultant/ Teacher Assistant

Technologies: SFDC, Adobe Creative Suite, Javascript, HTML, CSS, Wordpress

Responsibilities:

• Taught a class in Entrepreneurship at The Confidential, emphasis on marketing and the implementation of small business applications for Salesforce.com in order to manage clients and streamline productivity.

Confidential

Functional Design Lead

Technologies: Adobe Creative Suite, SFDC, Javascript, HTML, CSS

Responsibilities:

• Designed and produced introductory package of products, marketing materials and managed leads through Salesforce.com.

Confidential

CRM/Marketing Consultant

Technologies: Cognos Business Logic, Crystal Reports, Windows Server, Sage CRM, Sage Accpac, C#, .Net, ASP.Net, Visual Studio, Visio, Adobe Creative Suite

Responsibilities:

• Analyzed business processes and requirements, and translated them into functional specifications.
• Tested and collaborated on the redesign of a 3rd party Sage Accpac ERP Integrated Configuration application resulting in firm’s promotion to development partner.
• Installed, configured, customized, and provided maintenance of CRM/ERP applications and SQL databases.
• Worked with international 3rd party vendors to develop components that would add additional components to the CRM application as well as provide additional functionality using AJAX and ASP.NET.
• Developed and implemented workflow processes in CRM based on client’s business process analysis.
• Beta tested new versions of the CRM applications.
• Installed configured, troubleshooted and maintained all virtual test environments and software on each environment using VS Server 2008 Hyper - V.
• Redesigned marketing collateral, branding, and Flash presentations for networking and tradeshow events.
• Planned and coordinated tradeshow campaign from registration to ROI analysis.
• Replaced private vendor as manager for website redesign and CMS configuration
• Created and regularly contributed content to blog and monthly newsletters.
• Designed and customized reporting services using Business Objects Crystal Reports XI.
• Customized CRM Lead integration with client websites and web services portal.

Confidential

Functional Design Lead

Technologies: SFDC, Adobe Creative Suite, Javascript, HTML, CSS, JSP

Responsibilities:

• Designed website and implemented Salesforce.com to manage contract opportunities, leads, and client data.
• Managed work-flow process of new and existing contracts (including PO, NDA, SA, and Credit Applications) and monitored contract compliance issues.
• Defined certification process for preferred vendor and minority/small business status at the federal, state, and local levels.

Confidential

Sales Data Administrator

Technologies: C#, .Net, ASP.Net, Visual Studio, Adobe Creative Suite, SFDC, CTI, Service Cloud

Responsibilities:

• Administered data migration from various CRM sources including ACT, E-Cabinet, and MS Excel to the SalesForce.com platform.
• Administration of Sales Force CRM (SaaS), adjustments to follow business requirements, creating reports and dashboards.
• Mentored and supported a diverse team of inexperienced users as well design company oriented user guides.
• Developed custom objects, triggers and workflows.
• Developed complex, macro driven reports to summarize system information for Senior Management.
• Researched and provided feasibility studies for third party SFDC partners.
• Initiated the administration, modification, and renewal of GSA Schedule and other federal, state and local procurement vehicles.
• Planned and coordinated tradeshow campaigns from registration to ROI analysis.

Confidential

Public Relations Consultant

Technologies: Adobe Creative Suite, Microsoft Office

Responsibilities:

• Cooperated with ASU’s outreach programs to help increase college enrollment of Native American youth through coordination of cultural events and Native
• American Business Conferences; volunteering in a local ABC Extreme Home Makeover Project, managing college preparation activity days and campus visits.
• Designed marketing collateral and program manual in order to promote the Native American Youth Outreach program and install ASU chapters throughout Arizona.

Confidential

Project Manager

Technologies: Cognos BusinessLogic, Crystal Reports, Windows Server, Adobe Creative Suite, Cisco, Routers, Switches, CTI

• Coordinated the design and content for website upgrade and regular maintenance.
• Provided IT/ Network Support and spearheaded IT infrastructure upgrade for IR’s Government Sales Organization.
• Led the implementation of process automation solutions for market intelligence, travel, and material purchase processes.
• Developed complex macro and analysis procedures to integrate data between SFDC and internal systems.
• Redefined process for the administration of GSA.

Confidential

Veeva/SFDC Analyst

Technologies: Salesforce CRM, Force.com, Visual Force Pages, APEX, SoQL, Force.com, Sandboxes, SDLC

• Designed methodology and processes, documentation templates and stage gate checkpoints for environment governance.
• Defined responsibilities for an Environment Manager role.
• Designed to be processes for Environment Management and New Product Launches/Segmentations.