­­­­­­­

SUMMARY:

• Adobe Campaign marketing specialist for blue chip corporations, including Subaru, Confidential, and Confidential
• Three (3) plus years of digital campaign marketing manager agency experience
• Conceive, design, and orchestrate multi - channel marketing campaigns including content marketing, PPC, email, social, display, and other digital marketing channels
• Campaign management include activities for segmentation, campaign creation, campaign targeting and workflow, campaign implementation, and reporting
• Implement B2B or B2C marketing automation campaigns using marketing automation tools (Adobe Campaign, Eloqua, and Marketo) by identifying segments; create and split test multivariate display assets (i.e., ad copies, landing pages, forms, et al.) for each segment; create schematics of data and user flow scenarios and touch points for each segmented campaign; apply conversion metrics and analytics to monitor the performance of each asset and marketing funnel; revise and optimize campaigns after data review and analysis
• Design key conversion points in the marketing funnel using campaign builder tools, including customer experience design, user flow, and lead generation scenarios
• Devise and implement lead nurturing and scoring pre-campaigns based on data properties from form submissions, email history, and analytics history
• Application of enterprise web analytics applications, A/B and multivariate testing, marketing automation systems, data integration, and best practices for analytics tagging, reporting, and analysis
• Design and code HTML5, CSS, JavaScript for email and campaign templates
• Maintain data standards and procedures to ensure complete and accurate data; CRM integration (Salesforce)
• Extract, Transform and Load (ETL); Extract data from homogeneous or heterogeneous data sources, transform data structure to target schemas, and load and update data lists and table
• Define page tags; structure(s) and placement, execute tag insertion, script report outputs and create reporting dashboards
• Develop functional/technical specifications documentation and write BRDs (Business Requirement Documents)

TECHNICAL SKILLS

MS Office: Word, Outlook, Excel (pivot tables, VLOOKUP, sumifs), Power Point, Visio, Access, Project, SharePoint

Adobe Creative Suite CC: Illustrator, Photoshop, InDesign, Acrobat, Fireworks, Dreamweaver, Flash Professional, After Effects

Adobe Campaign:  Official Certification of completion for Cross-Channel Marketing Optimization training

Adobe Experience Manager: AEM

Languages: HTML, CSS, JavaScript JQuery, Node.js

Data schema languages: XML, .xsd

Server Side Scripting Languages: pHp

Databases: Oracle 10g

CRMs: Siebel, Salesforce

Languages: VB.Net. Developer Environment Visual Studio 2010

Languages: Java 6. Developer Environment Eclipse Java SDK

Database Query Language: SQL

SYNOPSIS OF EXPERIENCE:

• Adobe Campaign Marketing Automation Specialist, Confidential, Inc.
• Adobe Campaign Marketing Automation Specialist, Confidential .
• Adobe Campaign Marketing Automation Specialist, Confidential, Inc.
• Marketing Automation Specialist, Confidential, Inc.

PROFESSIONAL WORKING EXPERIENCE:

Cherry Hill, NJ

Automation Specialist

Responsibilities:

• Designed, developed, and managed all of Confidential ’s deployment of highly advanced, segmented Marketing Campaigns utilizing Adobe Campaign through development of campaign workflows, technical workflows, ETL, asset management, data management, and reporting.
• Delivered, developed, and managed contextual, personalized messages, streamlined campaign creation processes, robust automation capabilities, campaign workflows, and integration with Adobe Marketing Cloud solutions, including Adobe Campaign and Adobe Experience Manager (AEM)
• Target Selection Criteria through Adobe Campaign’s workflow activities, Query and Data Management activities, Personalization and Dynamic Content through JavaScript API calls, Suppressions, including topology and topology rules, opt-in and opt-out configuration through Services and Subscriptions, et al.
• Campaign template and workflows developed included reusable sets of configurations at the campaign and workflow level within the platform. Attributes of each campaign template Plan and Programs included:
• Campaign workflows
• Delivery templates
• Topology and topology rules
• Approval processes
• Campaign type (marketing, remarketing, retargeting, trigger, et al.)
• Campaign channel(s) distinction (email, PUSH, direct mail, et al.)
• Seed/control group association
• Schedulers
• Segmentation/query logic
• Delivery objects
• Managed unique email creatives delivered to their respective segments each month including personalization or dynamic content anticipated in each version of an campaign delivery template
• Managed reporting through Adobe Campaign’s existing OOTB reporting functionality
• Managed delivery logs, error logs and error-handling for Subaru’s Marketing team, including ticket resolution and monitoring
• Help develop data models, extended Adobe Campaign’s data schemas to include Subaru’s data tables; help develop highly advanced technical workflows to import and export data
• ETL implementation included: high level data load processes from Siebel CRM, merge processes with Adobe Campaign’s data tables (schemas), initial and incremental data loads, update lists, as well as export data
• Managed permissions settings and assigned Operator groups to Subaru’s IT and Marketing team
• Developed Adobe Campaign tutorials and held Adobe Campaign training sessions for Subaru’s IT and Marketing team
• Provided Confidential with segmentation rules to identify Confidential’s marketing target audience
• Designed and identified data tables utilized by Adobe Campaign’s segmentation workflow and activities, including target of segmentation as well as identifying segmentation (querying) rules for each campaign

Boston, MA

Automation Specialist

Responsibilities:

• Created a double opt-in process for European campaigns
• Integrated a 3rd party tool that helps gather information from patient questionnaires and quizzes
• Connected Adobe Analytics to the company website to better track traffic and repeat visits created from email campaigns

New York, NY

Automation Specialist

• Implemented marketing automation best practices including list management, optimization, data quality, hygiene and troubleshooting
• Customization of the marketing automation platform dashboard (Adobe Campaign, Eloqua 10 and Marketo)
• Conceived, designed campaign templates from start to completion
• Integrated marketing automation tools’ bi-lateral data structures with Salesforce for data integration
• Managed all lead generation campaigns; identified opportunities for campaign optimization
• Built testing frameworks (split testing, deliverability and track inbound leads through attribution e.g., through tracking pixels, UTM parameters ) for continuous optimization of each campaign structure, including conversion funnels (e.g., from ad copies, to designated landing pages, and on-site channels)
• Conducted in-depth analysis to further optimize click-through conversions, including data analysis, ad spend and ROI
• Utilized Google’s new Multi-Channel Funnels to understand and analyze how customers interact with channels to optimized marketing funnel
• Managed and coded various email lists and campaigns, including emails, landing pages, calls-to-action (CTAs), lead-generating forms
• Designed highly segmented queries utilizing SQL call parameters
• Developed documentation and road maps for A/B and multivariate testing
• Implemented abandonment recovery strategies, including: remarketing emails, discount coupons, loyalty programs, et al.
• Increased site authority through trusted, organic, natural link building
• Developed time and action calendar for social media and mobile campaigns/programs, including creative and legal approval processes (when needed)
• Analyzed standard conversion metric data; proposed new business KPIs through custom data analysis

Confidential

Englewood Cliffs, NJ

Marketing Automation Specialist

• Developed innovative lead scoring models and tailored compelling offers, 1:1 personalization, and email marketing campaigns to drive the funnel from prospect to customer
• Researched, conceived, designed, and executed reports to drive qualified leads
• Managed day-to-day content updates
• Implemented conversion analysis to better understand customer behavior to further optimize the digital engagement
• Implementation of tracking metrics including heat tracking, pixels, and UTM parameters
• Compiled and delivered weekly/monthly marketing metrics compiled from Google Analytics, Salesforce.com, and other systems
• A/B Test multivariate copies of content, headlines, ad copies, email, and landing pages
• Performed account diagnostics checks, traffic estimates and campaign reviews
• Created Excel pivot tables, formulas, graphs, and charts
• Monitored ad overspends and traffic abnormalities
• Implemented multi-channel, highly segmented targeted campaigns, including IP targeting
• Tracked internal and competition performance across geographies, market segments and industry
• Managed site architecture, navigation, and coding for optimal search results
• Delivered KPIs on weekly/monthly basis using industry standardized reporting tools including traffic growth, time on site, conversion data, cost per acquisition, et al.
• Content optimization, site optimization, and extensive testing; grew the keyword portfolio by data mining site analytics
• Optimized web pages through responsive design, creation of engaging content, and compelling PPC and email call-to-action landing pages