SUMMARY:

• Lead UX architect on key Ecommerce projects within the retail, technology and service sector around USA for a variety of clients.
• Also specialized in - user research, requirements gathering (interviews and workshops), interaction and visual design, creating hi/lo-fidelity prototypes using apps like Invision, Axure and Sketch, design production and usability testing
• Worked with brands like British Airways, BSkyB, O2, Ladbrokes, Orange, Microsoft, ITV, NHS, and Virgin media
• Did blue-sky project at Ladbrokes analyzing Big Data to discover niche insights in order to create valuable and innovative user interfaces for various websites and mobile apps (RIA)
• Worked on complex and sophisticated mobile apps on Mobile Banking and Finance (O2 Wallet, Ladbrokes Sportsbook)
• Designed user interfaces and prototypes for award winning hi-tech systems based on RFID, PDA and Wireless for Patient Tagging in NHS Hospitals to eliminate the identity mistakes
• Designed one of the first Windows 7 app at Orange Labs with hi-end interactions and multi-touch sensitivity
• Lead designer for ONYX (media browser for smart TVs) one of its kind Internet TV that provides richer living room entertainment (world s first with support for BBC iPlayer, YouTube, iTV Player, Twitter, Weather, Netflix and others)
• Lead team for prestigious survey and analysis based project for Financial Times @ RocSearch inc.
• Total team player experienced in collaborating with stakeholders, managing in-house design, R&D, editing teams as well as contractors, offshore teams and third party vendors
• Experienced with ANSI, HL7, W3C, Microsoft s Wireless, Web 2.0, CSS 3.0 HTML 5, Mobile Apps for iPhones & iPads, Windows phone, Android, Blackberry and Symbian
• Strong visual design skills (layout, hierarchy, typography, color theory, patterns) & a fanatical attention to detail to the pixel
• Proven track record of delivering optimal results in challenging environments with the help of calculated risks

TECHNICAL SKILLS:

DESIGN: ADOBE SUITE CS6 (PHOTOSHOP EXTENDED WITH 3D, FLASH, DREAMWEAVER, ILLUSTRATOR, AFTER EFFECTS, INDESIGN, PREMIERE), EXPRESSION BLEND 4.0 XAML, SILVERLIGHT, VISIO, QUARK EXPRESS, COREL DRAW, FREEHAND, SKETCH

UX: OMNIGRAFFLE, AXURE, SKETCH, PROTOSHARE, BALSAMIQ, ADOBE REFLOW, EDGE, MARVEL, JUSTINMIND, MOCKINGBIRD, GOOGLE ANALYTICS, CRAZYEGG, UML, CLICKTALE, INVISION

CODE: HTML 5, DHTML, XML, JAVASCRIPTS, JQUERY, ADVANCED CSS, C++, JOOMLA, RUBY ON RAILS, PHP & MYSQL, FLEX, VB.NET, ASP.NET, SQL SERVER & ORACLE, AJAX

PROFESSIONAL EXPERIENCE:

ARCHITECT / UX DIRECTOR

Confidential, California

Responsibilities:

• RFP Docs, SOW/estimates, tracking hours/budget, creating plans, conducting stakeholder interviews and managing internal/vendor resources. Also, part of my responsibility is to provide directions to both on-shore/off-shore teams of visual/UX designers, developers & usability team.
• I work with an exceptionally talented and experienced team of program managers and directors. We especially focus on omni-channel, big data and high-volume driven e-commerce applications.
• The key strategy is to provide digital transformation services to businesses so they are able to provide their customers fully integrated, interactive, personalized and accessible user experience. I use vast variety of tools as per the demand of specific project or UX task for both quantitative as well qualitative analysis.

LEAD DESIGNER

Confidential

Responsibilities:

• I worked with digital team on a key acquisition based project that has been one of the most invested projects for the company.
• I lead the user experience for the project defining key content strategies, improving the overall customer experience for the e-commerce based website and its support for various connected devices including EPG on TV.
• Lot of competitive market research was done and various other forms of analytics were collected in order to understand the KPI’s.
• Focussing on company’s existing customer base, I did very specific usability testing, prepared detailed reports, graphs, and gathered requirements from key stakeholders in order to prepare MVP and develop principle techniques to improve business sales and reduce churn.
• Responsive Checkout, 1-click ordering, Quickstart installs, Basket recovery, Dashboard App (TV & Web), Mini basket, Online product comparison are few other projects I was involved with.
• Deliverables - Sitemaps & flow charts (checkout, profile management), personas, usability test reports (UX Labs- eyetracking, A/B and Multi-variant testing, card sorting, clicktales etc.) analytical reports, lo & hi-fidelity wireframes, fully responsive prototypes with interactions, grid supported layouts for Bootstrap, E-commerce based process flows and presentations.

DESIGNER

Confidential

Responsibilities:

• I lead a project for BA’s common architecture team to develop a new standards guide for Enterprise mobile (native and web) applications. There are more than 45 apps developed and distributed for various sectors of the organisation, including Flight OPS, Flight Crew and Engagement, Staff operations, Engineering as well as third party off-shore agencies. This guide was prepared to support all apps with expert UCD, define UX principles based on corporate standards. I also did testing, stakeholder interviews liaising with teams both on-site and away. App review reports were also prepared while simultaneously collaborating with variety of product owners, analysts and design teams.

DESIGNER

Confidential

Responsibilities:

• I was part of global events team, interacting regularly with various clients, product owners, analysts and marketing teams. I was involved with team management as well as hands on visual, UX and interaction design work for corporate and event based websites. Also did customer research (including Big Data integration) and reviews to identify core improvement areas in the existing websites, using their wide range of group partners and guidelines for targeting specific customer base. My responsibilities include:
• Working within standard agile methodologies - stand-up meetings, sprint planning, backlog grooming etc.
• Identifying and estimating front-end tasks within stories and organising stakeholder sessions
• Managing and guiding offshore team of developers and quality analysts simultaneously for three different projects. Teams were based across locations in UK, USA and Poland via daily video conferencing and collaborative sessions
• Also did high-quality wireframes, Photoshop mock-ups and html prototypes for mobile and web and showcasing
• Creating personas, user-journeys, AB testing, developing creating interactive lo / hi-fidelity and responsive prototypes
• Doing design analysis (style guides, UX strategy docs) for the existing CMS frameworks in order to produce advanced UIs

LEAD DESIGNER

Confidential

Responsibilities:

• I lead UX work on key projects for e-commerce based Website, TV and Mobile apps for Sportsbook, gaming, lotto, bingo, poker etc. especially concentrating on Big Data implementation on various platforms. Worked with key stakeholders, BAs, in-house and offshore teams future proofing all that was under development by using variety of forward thinking techniques and analysis. Along with B2B projects I also worked on a Kiosk based betting app (SSBT) for terminals across Retail Shops all over UK.
• I also managed a team and helped with resourcing (profiling, interviews and training) as well. Started as a 3-member team, I helped the team to grow up to a 20+ member team of UX, IAs, Graphic designers and front-end developers.
• Defined approach for customer experience aspects and provided deliverables, as per their background and digital principles.
• Did site audit, user flows and navigation maps especially in Banking and Registration processes
• Prepared site maps and content inventory - wireframes & prototypes (for interactive or in-the-mind simulation)
• Wrote project specifications and also did some hands on work as well producing graphical mockups
• Worked with the BAs, offshore (with agencies like Mobenga, Sapient and Reply Group) and in-house development & UX teams to execute the conceptual designs ensuring that the workflow reflects the customer's needs and ensure consistency

SENIOR DESIGNER

Confidential

Responsibilities:

• Worked on Smart TV based apps like Sky+, which was an EPG based remote control application for iOS and Android market. And my key responsibilities include -
• User research, UCD testing, analytics, competitive and market study for EPGs and their platform dependencies
• Wireframes, Prototypes and Visuals for supporting Sky’s TV Applications - Sky+ & SkyGo for Smartphones & Tablets
• Platforms worked on include various Internet connected devices - TV, Mobile (Android & iOS) & Desktops
• Constant pairing with the font-end development team to make sure the quality solid and pixel perfect
• Prepared market reports and presentations using Big Data esp. for Mobile & Tablets
• Collaborated with various different work streams both in-house and offshore (across UK mainly)
• Worked with various Mobile and Tablet Apps projects and represented Sky Creative team for various day to day tasks. I have been known to bring fresh ideas on the table as per the emerging trends and technologies to understand Big Data.

UX DESIGNER

Confidential

Responsibilities:

• ITV is the major commercial public service TV network in the UK. Responsibilities include-
• Storyboarding, designing new concepts and user journeys for Silverlight & Expression Blend for Smart TV application
• Documenting design standards and guidelines for the applications
• Lead production of IA deliverables (wireframes, style guide, sitemaps and flow charts) for iTV player integration in Windows
• Designed animations in Expression Blend 4.0 (reports, coverflows, galleries and site templates)
• Worked with BAs and stakeholders to resolve various UI UX issues in order to display complex financial data on the TV. The information architecture was carefully structured to adapt to the Microsoft sharepoint environment.
• Wireframes, visual design and development for Multi-touch based Kiosks and its e-commerce application for stores all over UK.
• Wireframes, prototype for a new Mobile App for the Blackberry and iOS platforms
• UI Design for an iPad App to convert one of the most popular book worldwide into an interactive Application

SENIOR UI DESIGNER

Confidential

Responsibilities:

• Cogenta provides services based on real time market intelligence and their platforms deliver market info to clients in UK, Europe and USA. Their products like SCCOPE, NetPriceonline & mPromo used by retailers like ASDA, John Lewis, Tesco, M&S, NEXT, Amazon, Debenhams. My responsibilities include-
• Designing interactive mobile and web interfaces from the scratch, for e-commerce based applications
• Documenting design standards and guidelines for the applications
• Leading interaction design and IA deliverables including wireframes, site maps and page flow documentation
• Worked in Agile/SCRUM product development process as a team, also as a lead interface design for projects with team of 7-8 members comprising of web and mobile UI developers
• Re-designing and white-labeling UI for platforms (desktop & mobile)
• Providing support for platforms (Desktop, Mobile - iPhone iOS, Blackberry and Windows).

UI DESIGNER

Confidential

Responsibilities:

• Creating Rich Internet Applications (RIAs) for TV, Desktop and Mobile platforms (Windows 7 and Android) including storyboards, visual mock-ups, wireframes, prototypes and documenting multi- touch sensitive user interface requirements
• Mind mapping concepts, testing user experience & performing customer research
• Using Agile methodologies collaborated with various different teams BAs, dev. team, marketing, customer care and stakeholders to facilitate fast paced design & development process

SENIOR USER INTERFACE DESIGNER

Confidential

Responsibilities:

• Confidential, provides products for digital media streaming, home networking, TV browsing and other Internet media technologies. My responsibilities include-
• Working with font-end team and BAs on a variety of projects for their worldwide clientele in waterfall methodology
• Designing rich internet applications for TV - EPG, Media Browser, Weather, YouTube, Google, iTV Player, BBC iPlayer etc.