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Lead Ux/ui Designer Resume

San Francisco, CA

SUMMARY:

  • 9+ years IA/UX/UI/IxD experience hand - crafting and refining seamless workflows, design language systems, mobile-first HTML5/CSS3/JS, WordPress CMS and Salesforce CRM/SaaS for SMB, agencies, corporations and startups in fast-paced, agile and diverse environments
  • 5+ years Leading cross-functional global creative teams - passionate about creating inspirational, memorable and highly-usable digital products and experiences

PROFESSIONAL EXPERIENCE:

Confidential, San Francisco, CA

Lead UX/UI Designer

Responsibilities:

  • Led cross-functional design teams in all UX/UI efforts on business intelligence systems, researching and designing new IA, data visualizations, and end-user interactions related to large data sets
  • Spearheaded user research and interface design processes creating personas, user journeys, visualizations, storyboards, task flows, wireframes, mockups, and prototypes getting buy-in from primary stakeholders
  • Acted as liaison between analysts, business users and subject matter experts to elicit, analyze and document requirements to determine user needs and translate into a high-level of IA/UX/UI within the end product
  • Conducted user-centered research via analytics reporting, task analysis, and participatory design techniques with cross-functional team members and stakeholders and utilized that data to establish the needs of various user groups and drive design decisions. Presented designs and user test findings to internal team as well as clients and senior management
  • Worked side by side with development and QA teams to ensure design integrity - which helped usher in consistency in all product deployments

Confidential, Livermore, CA

UX/UI Design Consultant

Responsibilities:

  • Designed and executed brand identity system including logo, custom WP website with online booking, social media setup and integration, merchandise and advertising
  • Converted static HTML to mobile-first WordPress successfully expanding online reach and enhancing user experience; Reduced page speed by 5.67s and increased avg. daily page views +12%. New Website Design Project: Revised complex navigation, modernized site design and functionality, integrated blog and social media and redesigned online gift card ordering experience. Migrated content and database.
  • Engineered custom site-build system to efficiently replicate mobile-first WordPress themes, develop responsive prototypes and design websites with a modern aesthetic for a growing catalogue of national clients. Effectively reduced website production effort by 50% while enhancing UX/UI across entire product offering. Successfully introduced a modern technical workflow, CMS and a localized design facilitation strategy. Mentored staff and in-house design team on content creation, design, development and UX/UI/WordPress best practices

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