SUMMARY:

• 19+ years of extensive experience in Web Content Management, Web Project Management, UI/UX, User Interface Design, Web Design, Prototyping, Usability Testing, Branding and Search Engine Optimization with proven ability to articulate business values.
• Awarded as a MVC (Most Valuable Contributor) couple of times across Avnet Global organization.
• Experience managing end - to-end execution of web marketing campaigns/content (email marketing & nurture campaigns, website management, social media ads, event marketing, sales enablement collateral).
• Experience understanding and advocating stakeholder needs, facilitating communication, project planning and management, ensuring that stakeholder expectations are met, and anticipating dependencies for other functional teams.
• Expertise in building strategic relationships within the department as well as other business units, suppliers, contractors and vendors in support of standardized methodologies and integration of supporting tools.
• Experience working as part of a UI/UX design team, while collaborating with other teams (Engineering, Product, Dev/QA, Infrastructure, Legal, Customer Support, Center of Excellence, Compliance, e-Commerce, Marketing, etc.) and playing a key leadership role in crafting web strategy and execution of UI design, brand aesthetic, user experience, customer-facing content web site.
• Managed complex deliverables related to UI/UX design while effectively using concepts and brand objectives to resolve these tasks in creative and effective ways to meet schedules and goals.
• Expertise in Human-Computer Interaction (HCI), User Interface Design Methodologies, Usability Testing, Prototyping (Modular, Horizontal, Vertical, Low-fidelity and High-fidelity Prototypes).
• Experience with User Interaction Models for predicting search results.
• Advanced knowledge and experience in Responsive Design, CSS, HTML, Ajax, JavaScript, XML, DHTML and XHTML development for highly-branded customer-facing web applications.
• Extensive experience in the development, implementation and integration strategies in a team oriented environment, working closely with team members to execute and deliver solutions to clients utilizing quantitative and qualitative analytical skills.
• Experience in designing and delivering large projects and leading project teams. Designed, developed and managed more than 100+ websites over the period of 15+ years.
• Proven expertise in Search Engine Optimization (SEO), wire frames, navigational structure, sitemaps, flowcharts, screen mockups and prototyping.
• Experience in supporting and managing the development of Web Portal and enterprise software products, and hosting solutions.
• Excellent training skills, facilitation, power point presentations, maintaining performance metrics, devising training documentation & communicating to users.
• Strong understanding of information technology capabilities and dependencies, including platforms, content management, e-document strategies and process mapping.
• Recognized for excellent communication, people skills, project management capability, and the ability to successfully influence and drive consensus across cross-functional teams.
• Experience interfacing Stakeholders, System Analysts and senior management with excellent communication and interpersonal skills.
• Expertise in planning, leading, organizing, and motivating Agile project teams to achieve a high level of performance and quality in delivering Agile projects.

PROFESSIONAL EXPERIENCE:

Confidential,San Jose, CA

Web Program Manager / Web Project Manager / Web Content Manager (Digital Marketing Team)

Confidential:

• Responsible for Avnet’s Global re-branding site launch on IBM WebSphere Portal/Commerce. Successfully launched the site on schedule and within budget.
• Managed the team of 10 designers & developers, while working in parallel with core Avnet IT teams.
• Worked on Avnet’s Digital Portal site (IBM WebSphere Commerce & Informatica Media Manager).
• Responsible for supporting ecommerce web pricing & product catalog updates in PIM/DAM system.
• Responsible for QC Ticket for defects / enhancement prioritization and governance.
• Provided web support to all cross-functional teams - Supplier Marketing, Integration, Product Design, Embedded, Center of Excellence, Supply Chain, Materials Management, Pricing, etc.
• Responsible for content build pages and managing the Digital Portal site content.
• Responsible for business requirements and BRDs for Integration of Lithium Single Sign-On with the Digital Portal, Cvent Web Authentication with the Digital Portal and Integration of Microsoft Dynamics Marketing with the Digital Portal.
• Responsible for design and management of Avnet’s Global website and all America’s web platforms - Avnet.com (IBM WebSphere), Avnet Connection (Intranet SharePoint), Avnet EM website (External SharePoint), Avnet USI (WordPress), Avnet Community (Lithium Platform), Avnet Events (Cvent Platform), FAE Insider (Lithium Platform, connecting 250+ Avnet FAEs worldwide).
• Responsible for building and launching the first Mobile App for Avnet America’s Event (CrowdCompass Platform) on Apple iOS & Google Android.
• Supported Avnet Express e-commerce team on IBM WCS Commerce.
• Provided integration support for Cvent with the SAP systems
• Worked closely with the GIS Team responsible for business requirements, design, deployment, development and implementation of Microsoft SharePoint 2010 & then migrating to Microsoft Office 365.
• Designed, developed and implemented new web interfaces, sitemaps, wireframes, graphics, navigation flow and content layouts.
• Provided integration support between Microsoft SharePoint 2010 and Endeca.
• Provided in-depth expertise in applying graphic design principles to produce creative, innovative and professional websites.
• Responsible for quality assurance of all web design projects, including web usability, cross-browser platform compatibility, accessibility, testing and debugging.
• Gathered user and business requirements through interviews, surveys, prototyping and observing from account managers and stakeholders of the existing enterprise solution.
• Conducted walkthroughs with the end users and stakeholders to gather the modification requests from the user to upgrade or change the business specifications for the product.
• Worked closely with the test leads and developers to help create unit and system test cases that enhanced the quality of the deliverables.
• Worked with engineering team of suppliers like TE Connectivity, Texas Instruments, and Hitachi G-Tech for integration with Avnet’s ecommerce data feed and other tools.
• Completely responsible for the front-end interface design, HTML coding & integration and layout.
• Primary designer responsible for CMS migration from OpenText Vignette 6.0 to Microsoft SharePoint 2010.
• Key contributor responsible for successful migration of all Bell Micro web properties in to the Avnet Electronics Marketing and Avnet Technology Solutions websites.
• Responsible for migrating marketing subscription solution from Lyris HQ to ExactTarget.

Confidential

Sr. Interface Developer / Interaction Designer

• Primary Bell Micro web support contact for user interface design standards, managing content, ecommerce support, technical contact, email marketing systems & internal CMS application
• Primary US corporate web support contact for Bell Micro Latin America, Bell Micro Brazil, Bell Micro Chile, Bell Micro Mexico
• Primary web support contact for G-Technology (Hitachi) design & integration support
• Key member of web development, application development and graphic design team.
• Successfully communicated conceptual ideas & business processes.
• Responsible for helping to translate business and technology concepts into interaction design.
• Implemented e-commerce marketing objectives (on-line consumer experience, site navigation, content merchandising and promotion, conversion metrics) and translated them into design strategies and solutions.
• Redesigned the entire new UI for Nowdirect.com website from scratch (HTML, CSS, DHTML, and Graphics).
• Implemented the major UI enhancement of BellMicro US, Bell Micro Confidential & other Bell Micro sites & web based applications.
• Demonstrated very strong technical expertise in UI design & development (CSS, HTML, DHTML & cross-browser compatibility).
• Developed and Managed 100s of different CSS files across all websites & web based applications.
• Developed CSS Specification documents.
• Developed multiple different CSS files from scratch, managed & updated existing style sheets for all Bell Micro websites.
• Designed, Coded (HTML, DHTML, ASP, CSS, and JavaScript), implemented and lead the development of cross-platform web sites and web applications.
• Managed & updated all Bell Micro websites regularly.
• Designed web banners & various different artworks using Photoshop & Illustrator.
• Successfully installed Open Source applications (Moodle, Media wiki, Word Press Blogs, PHPBB Forums, Ticket System & E-Learning System), created custom themes/skins (HTML, CSS, Graphics, JavaScript, etc) & managed upgrades.
• Created wireframes, prototypes, business requirement documents, system specification documents, CSS specifications, branding guidelines & process flow to aid planning phase of development projects.
• Defined and lead interaction design efforts across the global websites, including establishing, enhancing and owning standards and guidelines.
• Lead UI designer for OpenText RedDot Enterprise Content Management implementation.
• Implemented and/or managed Omniture Analytics, Google Analytics, Lyris HQ Email Marketing, Facebook Integration and Google Webmaster Tools.
• Managed product catalogs & web banners through Endeca Commerce Suit.
• Optimized designs to maximize effectiveness by testing multiple creative approaches.
• Responsible for designing new and enhanced functionality with an emphasis on usability.
• Demonstrated skills in interaction design, usability principles, and user interface design standards and best practices.

Environment: IBM WebSphere Portal, IBM WebSphere Commerce, Microsoft Office 365, SharePoint 2010, Vignette 6.0, Oracle Endeca, Drupal, WordPress, MS Visio, MS Project, Windows XP, ASP, JSP, XML, Oracle, MS SQL, .NET, HTML, DHTML, CSS, XML, JavaScript, Dream Weaver, Adobe Photoshop, Illustrator

Confidential,Parsippany, NJ

Sr. Interface Designer / Sr. Business Analyst (Global Application Portfolio Management)

• Established and managed relationships with key shareholders ensuring the successful design implementation and deployment of enhanced week application.
• Coordinated extensively with the Development and Quality Assurance testing teams to ensure that product enhancements meet expectations and are designed in a manner consistent with the product suite.
• Researched and evaluated related industry tools and functionality.
• Created Wireframes, Interface Layouts and HTML Prototypes.
• Developed business and functional requirements documents, use cases, business process flow.
• Managed multiple projects and related tasks concurrently and recognized priority situations in a production environment.
• Confidential included establishing and monitoring sub-project plan, milestones, and deliverables to include: analysis, definition and documentation of business requirements and detailed project scope.
• Analyzed and responded to complex queries and issues from risk management, revenue management and finance department relating not only to current project but also to runtime system functionality and future concepts/ideas.
• Worked with the business units to document, develop and enhance their processes as well as identified opportunities for improvement.
• Collaborated with resources to ensure all system design requirements adequately reflect the defined business processes and fully supported all components of the functional business requirements.
• Provided status reports, including identification of critical issues/obstacles and resolutions, to the Program Management Office.

Environment: HTML, DHTML, CSS, XML, JavaScript, Dream Weaver, Adobe Photoshop, MS Visio, MS Project, Lotus Notes, Windows XP, ASP, Rational Rose, Requisite Pro, XML, Oracle, MS SQL, .NET, Java.

Confidential,Edison, NJ

Sr. Interface Designer / Sr. Business Analyst

• Customized the I-Many Contract Management application for the clients.
• Created and managed the user interface templates and modules.
• Created wireframes, prototypes (Modular and Horizontal) and use cases.
• Involved in BPR (Business Process Re-Engineering) of the contract management process of some of the fortune 500 companies.
• Implemented and supported the SDD for fortune 500 clients like, Confidential.
• Customized and implemented the solutions at the client site.
• Gathered user and business requirements through interviews, surveys, prototyping and observing from account managers and stakeholders of the existing enterprise solution.
• Created BRD’s (Business Requirement Documents) and other supporting documents containing the essential business elements, detailed definitions, and descriptions of the relationships between the actors to analyze and document business data requirements.
• Conducted walkthroughs with the end users and stakeholders to gather the modification requests from the user to upgrade or change the business specifications for the product.
• Drafted the Solutions Design Document (SDD) after interacting with the Business Users and Technical Team.
• Worked closely with the test leads and developers to help create unit and system test cases that enhanced the quality of the deliverables.
• Accumulated revised system requirements from various departments such as engineering, product management and business users with interviews and JAD sessions.
• Worked exclusively with executive managers, supervisors and system administrators in regulating and implementing different security procedures to various application modules.
• Managed issues and project work to meet Service Level Agreements (SLA).

Environment: Windows XP/2000, ASP, JSP, CSS, HTML, DHTML, CSS, Dream Weaver, Adobe Photoshop, Java, Web logic, Web Sphere, Oracle 8i, EMC Documentum

Confidential, Richmond, VA

Lead Business Analyst / Sr. UI Analyst

• Reported directly to the Group Manager. Primary architect of one system solution for payment and deposit research.
• Sr. Business Analyst within the BIO group for the enhancement and new product development of the payment systems utilizing the Rational Unified Process “RUP”.
• Supported the delivery of new project development and enhancement for payment and deposit research, by maintaining adequate staff levels with superior utilization levels while managing the profitability of all assigned accounts and the overall budget.
• Created Wireframes, Interface Layouts and HTML Prototypes.
• Provided support and project management for systems development, report creation, systems analysis, reconciliation, SQL code tuning, trouble shooting, process consolidation, process automation and enhancements on many systems running on several platforms.
• Primary contact and subject matter expert for the payment architecture, interpreting high-level user and complex business requirements and converting requirements into usable solutions. Served as a liaison between end users and software development teams, including functioning as a subject matter expert (SME) in translating requirements to software development teams.
• Responsible for interviewing key personnel, accumulating knowledge of business processes, procedures and system requirements. Worked with project stakeholders and other team members to capture, organize, document and manage requirements throughout system life-cycle.
• Focused on acquiring broad knowledge of several specialized areas, business impact and risk management.
• Managed the project documentation, project quality standard, compliance with standards and methods, motivated and facilitated project teams.
• Analyzed and prioritized user and business requirements as system requirements that must be included while developing the software.
• Defined the scope of the project based on the gathered business requirements, including documentation of constraints, assumptions, business impacts, project risks and scope exclusions.

Environment: XML, Java, JSP, CSS, HTML, DHTML, MS Visio, MS Project, Lotus Notes, Windows XP/2000/NT, Oracle, Test Director, Win Runner, Rational Rose, Requisite Pro, Clear Quest, Visual Basic.

Confidential, Toronto, Confidential

Team Lead / Analyst

• Managed the team of 10+ direct report and provided coaching and feedback to them to enhance service delivery and support.
• Provided training to the employees and managed their Performance Management Reports.
• Performed System Analysis and developed the SDP Enhancement document and presented to the Management.
• Completed on-job training in Six Sigma Green Belt for process improvement and business process re-engineering.
• Developed the prototype for the Computer Servicing System to improve the card member’s account management.
• Monitored the project for the fulfillment of the Stake holders
• Analyzed the existing process Vs the new requirements and arrived at Gap analysis, and Risk Analysis.
• Delivered the project on time.
• Link business processes to organizational objectives, perform critical path analysis, and identify opportunities for business process improvement
• Created test plan and test cases for user acceptance testing.
• Conducted informal sessions to develop solution that meets the business requirements, resolve open issues, and change requests
• Assured that all Artifacts are in compliance with corporate policies and guidelines

Confidential,Mountain View,California

User Interface Designer / Developer

• Managed the Ideas.com website and white-label / co-branded partner sites.
• Created branded site templates for Confidential.
• Created wireframes, prototypes (Low-fidelity and High-fidelity), style sheets and HTML templates.
• Coordinated the efforts of BAs, System Architects, Quality Analysts
• Monitored the project for the fulfillment of the Stake holders
• Analyzed the existing software Vs the new requirements and arrived at Gap analysis, and Risk Analysis.
• Interacting with the stakeholders to get a better understanding of client business processes and gather business requirements
• Identified Use cases from the requirements and wrote Use Case Specifications
• Created business process workflow diagrams (Activity diagrams) in Rational Rose
• Created Use-Cases and Business Use-Case Model after accessing the status and scope of the project and understanding the business processes
• Created test plan and test cases for user acceptance testing. Used Rational testing tools
• Conducted informal Sessions to develop an architectural solution that the application meets the business requirements, resolve open issues, and change requests
• Performed Feasibility Analysis and Risk Analysis on vendor/third party tools
• Coordinated and prioritized outstanding defects and enhancement/system requests based on business requirements, allowing sufficient time frame to ensure accuracy and consider deadlines

Environment: ASP, Java, HTML, MS Visio, MS Project, Lotus Notes, Windows XP/2000/NT, ASP, Rational Rose, Requisite Pro, Clear Quest, Visual Basic, XML, Oracle, Test Director, Win Runner, Load Runner.

Confidential,Union City,California

User Interface Designer / Developer

• Designed templates for plug-in modules using HTML, JavaScript and CSS style sheets.
• Created branded store fronts using 3Fusion templates.
• Closely interacted with graphic designers and software developers to understand application functionality and navigational flow and keep them updated about Business user’s sentiments.
• Analyzed system requirements, developed detailed Test plan, Test cases, Test scripts for testing the functionality, GUI and security testing.
• Produced the visual models for the e-commerce plug-in modules.
• Facilitated the weekly meetings with the review teams to continuously improve the QA process for the application development.
• Used power point presentations for conduction walkthroughs with the stakeholders.
• Conducted walkthroughs with the end users and stakeholders to gather the modification requests from the user to upgrade or change the business specifications for the product.

Environment: ASP, HTML, CSS, JavaScript, Visual Basic, XML, Oracle 8i, Test Director, Win Runner, Load Runner, Windows NT 4.0

Confidential

Designer and Developer

• Primary architect of Confidential ’s User Interface Design Methodology (RC-UID) Methodology, based on the value and importance of the user-centric design process, understanding of the user-centric principles and process related to the target market.
• UI designing, graphic designing and deployment of web technologies and enterprise solutions.
• UI designing, development and implementation of Open Source Applications: Word Press, Drupal, Joomla, Media Wiki, Magento, SugarCRM and Moodle.
• Managed the UI prototyping, designing, development and usability testing of Confidential ’s software products (RC-eDesk, RC-eCMS and RC-eDocs).
• High-level customization, integration and implementation of the enterprise products for the clients.
• Created guidelines, templates, and design patterns, developed designs for web-based and stand-alone software products, planned and executed formal and informal usability tests.
• Conducted user and task analyses, contextual inquiries, observations, and other analyses techniques. Maintained Usability Team documents that are used across the product suite.
• High-end graphic designing, html coding, template designing, cascading style sheets, prototypes for web-based products.
• Designed projects in print, including logos, identities, collateral, newsletters, annual reports, newspaper, magazine ads, brochures, posters, trade show booth.
• Produced quality typography with high standards on type face selection, kerning, leading and readability.
• Consulted with interaction and visual design teams to brainstorm and provide ideas and prototypes for creating rich customer experience on our websites within the practical constraints of existing methodologies for managing and publishing web experiences in a scalable manner with global deployment in numerous languages.
• Worked closely with Java developers to develop highly-structured and highly-standardized, modular approaches to creating a common set of CSS, JavaScript and other client-side code which can be deployed across multiple XHTML-based web applications to ensure consistent and unified user experience that can be easily re-branded.
• Gathered user and business requirements through interviews, surveys, prototyping and observing from portfolio managers and UI (User Interface)
• Planned and defined system requirements to Use Case, Use Case Scenario and Use Case Narrative using the UML (Unified Modeling Language) methodologies.

Confidential, Concord, NH

Software Developer

• Worked on Bridges Project (Childcare System) for New Hampshire Health and Human Services. Designed and developed Childcare system solutions from conception to deployment.
• Facilitated requirements gathering and design sessions, and translated information gathered in those sessions into business process and system design documents and models. Gathered business requirements and aligned enterprise architecture objectives to be consistent with business objectives.
• Developed and assisted in implementing testing and QA procedures. Code maintenance and support of prior software releases.
• Lead and participated in design collaboration with programmers and quality assurance throughout software development lifecycle to ensure enhancements work as designed.
• Performed as-is gap analysis to assess its current IT infrastructure and to-be architecture.
• Documented and process mapped existing business systems and processes.
• Created workflow charts to depict the current and proposed flows.

Environment: Windows NT/95, UNIX, C, C++, Oracle, PL/SQL, Visual Basic