Digital Marketing Consultant (contractor) Resume
San Francisco, CA
SUMMARY:
- Dynamic many years career as a web development expert with demonstrated success in designing, implementing, and supporting interactive Web sites and applications.
- Record of achievement in managing complex technical projects to ensure streamlined operations, improved reliability, and increased efficiency.
- Provide genuine commitment to quality and customer service in a deadline - driven environment.
- Resourceful problem solver with demonstrated ability to conceptualize solutions to difficult situations and employ cost effective strategies.
TECHNICAL SKILLS:
Web Programming: Experienced in HTML, CSS, JavaScript, Perl Script, XML.
Mobile App: iOS - Confidential Online Store for iPad and iPhone.
Design and Image Editing Tools: Experienced in Adobe Photoshop, Adobe Acrobat Professional, BrightCove, Dreamweaver, Snagit, Fireworks, Flash, ImageReady, Adobe InDesign, Illustrator, PageMaker, Real Time and Camtasia.
MS Office: Proficient in Word, Excel, Outlook, PowerPoint, Project, and MS Visio.
Browser and Web Server: Interwoven Teamsite web server, IBM Websphere Portal Application Server V5.1, V6.0.1.5 and V7.0, Internet Explorer, Mozilla/FireFox, Safari and Google Chrome.
Content Management System (CMS): Adobe CQ5, Oracle ATG Web Commerce, Geppetto, IBM Websphere Portal Administration V5.1, V6.0.1.5 and V7.0. IBM Web Content Management System, Interwoven Teamsite, SDL Tridion and Microsoft Sharepoint.
Marketing Target Tool: Infor Interaction Advisor
Social Business and collaboration Software: Jive, Telligent, Confluence Wiki, IBM Lotus Notes/Sametime.
Web Analytics Tools: Webtrends, Telligent Web Analytics and HP Mercury Business Availability Center reporting tool.
Project/Issue Tracking Tools: JIRA, HP Service Manager(HPSM), Remedy, MS Project, Radar, Expresso.
Search Tools: Verity, Velocity.
Database: SQL, PL/SQL.
Business Solutions Software: Oracle JD Edwards PeopleSoft Enterprise One.
Project Management: 7 years experienced with Agile.
PROFESSIONAL EXPERIENCE:
Confidential, San Francisco, CA
Digital Marketing Consultant (Contractor)
Responsibilities:
- Managing and planning the marketing campaign execution of online marketing assets, including desktop/tablet/smartphone offers, text links, splash offers and jump pages to support the migration of legacy offers to testing and production environment.
- Conducting day-to-day project management and execution timelines for campaign execution activities, inclusive of publishing online content via SDL Tridion Content Management System. Managing targeting asset rules via Infor Interaction Advisor.
- Working with Marketing Managers, Creative Services, Marketing Operations, Technology team, project team, product management team and LOB partners to implement strategic projects and enhance digital marketing capabilities.
- Track and deploy offers to rendition environment in accordance with complex release plans.
- Troubleshoot and solve issues related to campaign offers and work with technical teams to resolve them on time.
- Provide user acceptance testing plan and communication on all assets authored.
Confidential, San Bruno, CA
Sr. Web Content Producer (Contractor)
Responsibilities:
- Create, update, and maintain Confidential ’s Club web content and image assets in content management system (Oracle ATG), monitor content on live site and troubleshoot or escalate issues.
- In charge of setting up, formatting, go-live and maintenance of content in HTML fill slots via a content management system/site admin interface; and populating content using HTML and pre-templated JavaScript and CSS to ensure optimal presentation of content.
- Track and deploy all project content to production in accordance with complex release plans
- Troubleshoot and solve issues related to content formatting and rendering in custom HTML, such as image quality/rendering, type display and support the team with related projects such as digital asset management initiative logistics.
- Build web pages, preparing them for preflight based on design and code templates developed with our vendor(s) and in-house teams.
- Be the Content/Copy Team’s point on leveraging our content management system to bring new content and other content-related experiences to life on our site.
- Tagging video content by editing video titles, short description and adding related tags on SamsClub.com site.
- Work closely with merchant group and Content/Copy Team to ensure cohesive timing of content go-live with merchandise availability, and sync up the content with related offerings.
- Work closely with Content team and User Experience expert on optimizing user engagement, conversion and to conceive and develop enhancements/formats to optimize user experience in every presentation of content.
- Conduct QA testing, follow-up to resolve issues, and load finished material into content management system.
- Work proactively to achieve a bug-free environment and conflicts across a multi-project & platforms.
- Coordinates handoff and deployment of content to production in conjunction with code deployments.
- Create detailed documentation of feature setup; gather and report metrics on release deliverables.
Confidential, Cupertino, CA
Content Developer/Producer (Contractor)
Responsibilities:
- Creating and maintaining the mobile content and updating the product catalogs in Confidential 's Official mobile application for the Online Store - Confidential Store App, in different devices such as iPhone and iPad using Confidential ’s content management system tool (Geppetto) and Product Information Manager tool.
- Troubleshoot technical problems related to all mobile app content issues in iPad/iPhone using internal resources and working cross-functionally across with mobile app engineers team, content developers, publishing team, project management team, and QA team to define and solve technical issues
- Working directly with mobile app engineers team and accountable for all localization and translation requests in all mobile content for Confidential Store App for iPhone and iPad devices and delivered in a timely manner.
- Responsible for analyzing and gathering requirements for different projects to implement new features and updated functions in content management system following the business process.
- Working independently with multi cross functional teams globally and keeping up the different project release schedules and switching priorities constantly and meet the deadlines in a timely manner.
- Coordinating with mobile app engineer team to understand how to set up the content management system templates, schemas, data models, fragments and text assets in order to work with Confidential 's Official mobile application for the Online Store.
- Assembling, creating and formatting and various content assets, such as images, links, and videos using html, css and java scripts in CMS templates, slots, fragments and tagged the content into different revisions in QA environment following the go live process with Publishing team.
- Working with interactive producers to finalize the digital files and making sure all the content and images are uploaded in the content management system(Adobe CQ5) and working well in QA environment.
- Responsible for clear communication across the cross-functional team to ensure that all the mobile content assets are set up accurately; meeting the business requirements and project scopes.
- Provided quality assurance for Confidential Store App content updates and maintenance while troubleshooting and problem solving technical issues during release period.
- Assist in delivery of new product introduction launches and ensure quality of content setup and updates in QA and hand off to Publishing team using content management systems (CMS).
- Provide UAT support for iOS simulators testings and participate in person UI research for new content management system (Nemo).
Confidential, San Francisco, CA
Jive Content Consultant
Responsibilities:
- In charge of migrating all the Jive content, including blog posts, discussions, files and documents and working as a Jive consultant to help improve and recreate the social community group site.
- Creating and modifying interactive blogging content and banners using html codes and help track analytics reports.
- Redesign the Enterprise Analytics Jive site to attract and motivate more members to maximize the use of the internal social collaboration site.
Confidential, San Francisco, CA
Senior Web Producer/Analyst
Responsibilities:
- Implement changes to content, pages or module design or functionality via a content management system (via Teamsite) and via the company's social collaboration tool(Telligent/Jive).
- Using Web Production Management - Teamsite to support and maintain both iShares US & iShares Canada websites and help manage issues and web content updates using Jira ticketing system.
- Collaborate with stakeholders to refine web production requirements from general requests.
- Participating and assisting in the major migration project of the internal social collaboration tool from Jive to Telligent and playing the key role in the QA and UAT effort.
- Troubleshoot technical problems with both internal and external resources and responsible for managing the communication and relationship when stakeholders and contributors have issues making changes to web content updates in both Teamsite and Jive/Telligent sites.
- Drive engagement with internal and external stakeholders to define their needs and help decide the best solution for their issues in Jive and Telligent social collaboration tool.
- Demonstrating skill in interpreting and understanding business requirements, resource planning, project/task prioritization and schedule development.
- In charge of managing and prioritizing all the video requests in the HP Service Manager ticketing system and posting the videos using html codes in the internal Jive and Telligent social collaboration site - the Block.
- Work with web channel managers to align web content with advertising, direct emails and email campaigns.
- Act as a major representative of the Distribution Solutions Team when collaborating with internal business partners.
- Facilitate communication among stakeholders and contributors (marketing and web channel managers, developers, etc).
- Coordinate with developers to ensure technical tasks associated with production team work is completed to specifications and on time.
- Proactively manage communication and relationships with stakeholders.
- Seasoned in editing, formatting and publishing web content through Web Content Management System.
- Demonstrated application of user experience methodologies as applied to consumer web sites.
- Manage, edit and schedule blog posts written by staff contributors, optimizing content to maximize to search traffic potentials.
Confidential, Oakland, CA
Product Operation Manager
Responsibilities:
- Maintenance and management of the Intranet and Extranet of Enterprise Portal Framework including: responding to issues and problems raised by users, escalating issues to IT support when required, managing user permissions, roles and security and managing changes in the Portal framework.
- Maintenance and management of the social collaboration site in KP - Ideabook, using Jive system, acting as a product owner and Jive administrator, defining and troubleshooting the front end issues and responsible for anwsering all the questions and comments from users; escalating back end issues associating with IT; working as a liason between IT developer team, Jive vendor and clients.
- Lead the Jive Upgrade projects for UAT efforts; preparing and excuting uat scripts; assigning tasks for uat team members; managing uat project schedules and weekly meetings with IT and Jive; in charge of post upgrade users training.
- Prepare quarterly usage reports for Jive social collaboration site by working with the Jive vendor and IT team.
- Effectively manage a large number of both web content management and social collaboration tool upgrade projects; diverse range of responsibilities in each project encompasses consulting, identifying and resolving issues to include creative solutions/alternatives, developing, testing, and training to maximize customer satisfaction and productivity.
- Interface with business stakeholders, explaining issues and architect solution designs that can save money.
- Act as the subject matter expert on the company’s intranet and earned a reputation as the “go-to-person” for all IT needs, overcoming a steep technical learning curve quickly.
- Provide Production Support and troubleshooting problems related to the Enterprise Websphere Portal Systems, such as IBM web content management tool.
- Maintenance and management of the content management system for Enterprise Portal Framework authors and assist them creating and posting digital audios and online videos in portal sites.
- Participate and assist in Portal Deployments and ensures portal environments are kept in sync.
- Implement information architecture and data schemas based on instructions and guidelines from the User Experience lead.
- Work with information technology, design team, and vendors to maintain and edit the portal architecture, user interface, and branded design.
- Coordinate Portal work and engage across various IT teams as necessary.
- Report on usage and demographic data captured in the various server logs using the HP Mercury BAC reports and produce Availability and Performance reports on a scheduled basis.
- Prepare training presentation materials and trains new Portal system users in the various software applications that constitute the Enterprise Portal Framework
- Work closely with clients to help them maintain their part of the portal. Assist them to use Employee Portal software capabilities such as Web usage reports, personalization rules, Portal administration, and maximize the search results using keywords and tagged content; focusing on SEO ranking to enhance the best results.
- Propose solutions utilizing existing framework capabilities to meet client requirements and review tasks and level of effort estimates
- Provide expertise consulting and act as the technical liaison to Business Engagement Manager(s) and IT
- Coordinate Portal work involved in Change Requests and engage across various IT teams as necessary to complete sub-tasks. Coordinate and co-host demos with IT team and Portal clients.
- Service KP business groups (clients) that are already members or potentially joining the Employee Portal and maintain administrative interface with KP Intranet groups and IBM Portal Product Vendors on a weekly basis.
- Conduct and lead UAT testing to ensure change requests are implemented correctly in EPF lower environments.
- Identify reviews, prioritizes, and work with IT team to resolve defects uncovered from unit and UAT testing.
- Communicate and approve development work and provide testing sign-off approval to IT team.
- Develop pages, portlets, templates, workflow for content authoring and migrates Portal assets.
- Create, manage, assist and maintain with Portal usage reports and Portal monitoring scripts.