SUMMARY:

• Excellent verbal and written communication skills
• Highly self - motivated, results driven
• Strong analytical, problem analysis and decision making skills
• Effective time management, follow-up, detailed focused and organizational skills
• Proficient computer skills with various software applications
• Adapts easily to changes in technology
• Able to deal effectively with employees on all levels
• Resourceful problem solver who works well independently or as a team member
• Able to coordinate multiple projects simultaneously
• Bilingual: English/Spanish

TECHNICAL SKILLS:

• Word, Excel, Powerpoint, Access, Visio, HP Quality Center
• AS/400, Internet, e-Commerce, E-mail, Outlook Express, Lotus Notes, MS Works, PeopleSoft
• HTML, CSS, Adobe Photoshop, Fireworks, Authorware, Adobe Illustrator, Adobe Image Ready
• Understanding of SEO (Search Engine Optimization) practices, SharePoint, Google Analytics
• Homesite, MS FrontPage, Dreamweaver, Adobe GoLive, JavaScript, Flash, Teamsite, RedDot, Sitecore, Tealeaf, Silverpop, Adobe Analytics, Inspyder Insite, Adobe Test & Target, Webtrends
• Working knowledge of Visual Basic, SQL, ASP, UNIX and XML

PROFESSIONAL EXPERIENCE:

Confidential

Marketing Systems Analyst I

Responsibilities:

• Responsible for ensuring accuracy, quality, security and integrity of information displaying on app, web and mobile sites.
• Performing quality assurance activities to validate data, SQL scripts, pricing, disclaimers, content, links, landing and registration pages in newly developed email, direct mail and partner campaigns. As well as TV spots, radio ads, print and social media.
• Analyze and report data inconsistencies and errors to key Marketing teams and business owners so that they can leverage for actionable improvements.
• Supporting various Marketing teams to develop test strategies, plans and procedures for internal testing to validate the accuracy of work before reports are published, emails are deployed, and campaigns are launched.
• Interact and varying understanding of the loyalty database, backend processes, and frequent flyer program to provide support around the company’s needs to generate revenue, gain Customer insight and/or maintain the loyalty program’s competitiveness.
• Develops testing process standards in order to streamline campaign deliveries, email deployments, and database query and report releases with a zero error rate.
• Coordinate with the various teams to review requirements and maintain the responsibility for developing the test strategy and test plans that ensure a holistic testing perspective and accounts for all aspects of quality.
• Write, maintain, review, and execute test procedures and test cases.
• Initiate and conduct test case/procedure reviews with the team to ensure tests are relevant and effective.

Confidential

Marketing Associate I

Responsibilities:

• Coded in HTML, tested, troubleshooted, implemented and deployed email and newsletters for marketing campaigns using Silverpop.
• Assisted in developing and executing hypothesis driven A/B testing using Adobe Target to optimize consumer messaging and help drive online self-help.
• Maintained Online Retention-focused content and FAQ knowledge base on Confidential .
• Performed diagnostic reports using Site Diagnostic Tools to help identify spelling, missing images and broken link issues in anonymous and authenticated pages for English/Spanish web pages.
• Provided weekly recap reports to manger(s) of high impacting defects and top categories appearing on the online monthly survey, along with monthly consolidated reports.
• Monitored, analyzed, and communicated changes in key metrics with daily, weekly and monthly reports using Web Trends and Adobe Analytics.
• Maintained a high level of customer satisfaction through analyzing Tealeaf event/sessions and customer comments from weekly online surveys, accurately categorize issues or trends and tracking defects on a timely manner.
• Performed monthly web site monitoring, User Acceptance Testing of new functionality/designs for SAP web launches, log and track defects to help maintain a high level of accuracy throughout key site launches.
• Evaluated, recommend, and implement solutions that improve Confidential performance, drive online engagement and advance self service adoption.
• Understanding of online/mobile solutions and solid knowledge of online/digital user experience concepts.

Sr Analyst

Confidential

Responsibilities:

• Managed RedDot content management workflow and RedDot troubleshooting and publishing issues and weekly status meetings to determine the most appropriate solution(s).
• Performed regression testing after each IT release to ensure new functionality was working properly.
• Planned, designed, structured, implemented, and managed bilingual websites, new pages/updates and ensured all compliances, specifications, content guideline and policies were meet.
• Proofread Confidential and help identified inconsistencies and kept both English/Spanish sites synched up.

Confidential

Web Content Specialist

Responsibilities:

• Supported the Analog business by working with analog stakeholders (product marketing, communications, etc.) to identify and implement web content requirements (parametric data input, literature associations, Evaluations module and tool associations, organization of the content).
• Teamsite editor for all Analog Teamsite activities (web page development within the TI Teamsite environment).
• Managed TI’s eStore (online commerce) for Analog products by being the primary point of contact for setup and issues relating to Analog product content.
• Assisted with the internal marketing website content management activities including e-mails, Landing Pages and Leadership Campaigns, SharePoint, SEO (Search Engine Optimization) and web tracking.