PROFESSIONAL SUMMARY:

An innovative user experience designer and interaction designer with more than 12 years’ experience in interactive design for web, desktop, mobile, and IoT (Internet of Things). Broad experience, big picture focus, passionate user advocacy. Exceptional problem solving, communications, and analytical skills. Creatively translate complex business and technical requirements into elegant, usable solutions that exceed expectations, across devices. Delivering just the right amount of documentation - and no more.

TECHNICAL SKILLS:

• user experience (UX) design interaction design information architecture content strategy heuristic analysis competitive evaluation personas user stories/scenarios user task flows wireframes prototypes (low-high resolution) data visualization graphic design design workshop style guide / pattern library
• UX process and deliverables
• Agile & Lean UX
• HTML, CSS, JavaScript

PROFESSIONAL EXPERIENCE:

Confidential, San Diego, CA

Senior UX Designer

Responsibilities:

• Re-imagined UX for stalled product used to register mutual funds by major fund companies in every state.
• Created all UI/UX deliverables for the project, including process flow diagrams, wireframes, prototypes, graphic assets, style guide, and design pattern library.
• Generated new ideas at the product level and project level and implemented a modern UI/UX process.

Confidential, San Diego, CA

Senior UX Designer

Responsibilities:

• Brought in as UX Ninja to energize and focus struggling product team that was over a year behind schedule.
• Refined requirements and value proposition, re-defined personas, re-routed user flows, devised admin flows.
• Delivered flows, concept sketches, wireframes, and prototypes (lean UX).
• Identified major, "low-hang-fruit" improvements for existing product (givn), implemented in a single, short sprint.

Confidential, San Diego, CA

UI / UX Designer

Responsibilities:

• Designed, developed, and unit-tested data-driven, responsive email sent weekly to SDG&E's 800,000 customers.
• Defined best practices and techniques for rich, responsive HTML across email clients, OS, browsers, and devices.
• Researched, selected, and utilized services for validating and unit testing across email clients.
• Devised approach for developers to work in parallel with front-end design and development.

Confidential, San Diego, CA

UI / UX Designer

Responsibilities:

• Responsible for requirements, branding, content strategy, design, and development of responsive, mobile site.
• Learned JQuery Mobile in a week - up-and-running in under 6 weeks.
• Results: mobile page views up 30%; conversions up 100%.
• Refreshed desktop website with clean, efficient, look and feel, new landing pages, and updates for SEO.

Confidential, Milwaukee, WI

User Experience Designer

Responsibilities:

• Designed desktop applications and mobile apps (IOS/Android) for industrial safety print solutions.
• Provided UX design expertise throughout the entire software product development process, including concept definition, requirements, prototyping, development, and testing.
• Agile/Lean UX - taking user stories straight to rapid prototypes.

Confidential, San Diego, CA

User Experience Designer

Responsibilities:

• Redesigned administration and reporting application for industry-leading recommendation engine (MLAAS).
• Specified navigation, user flows, screens, controls, and maintained the style guide.
• Created interactive prototypes for usability testing, then iterated the design based-on the results.

Confidential, Kokomo, IN

UI /UX Designer

Responsibilities:

• Designed responsive, flexible web application to access Confidential archived email, Personal Vault.
• Defined requirements, conducted competitive analysis, wrote user stories, specified flows, and features.
• Developed full-featured prototype (JQuery/AJAX) for proof of concept.

Confidential, San Diego, CA

UI / UX Designer

Responsibilities:

• Responsible for requirements, branding, content strategy, design and development of life insurance quoting site.
• Conducted in-depth competitive analysis and customer demographic research for features, SEO, and conversion.
• Researched and implemented service design for staff workflow process, including CRM, and online e-signature.

Confidential, Houston, TX

UX Strategist

Responsibilities:

• Defined standard deliverables and process, creating templates and guidelines for the UX team.
• Identified opportunities and created design for rich interactivity, prospect conversion, and engagement retention.
• Wrote, implemented, and conducted site-wide user survey and remote testing.

Confidential, San Diego, CA

Sr. Interaction Designer

Responsibilities:

• Led interaction design and information architecture for VAIO Care 7, merging several PC utilities into a single, clear, and cohesive user experience on VAIO PC systems. Transformed pain-points to selling features.
• Contributed to product and process innovation across teams, and countries (top internal Confidential award).
• Delivered competitive analysis, personas, information architecture, use cases, user stories, flows, and wireframes.
• Managed translation in 34 languages. Installed on over 100 million PCs

Confidential, San Diego, CA

Interaction Designer

Responsibilities:

• Designed, iterated, and delivered annotated wireframes for small-format, printer-embedded experiences.
• Standardized UX templates, archetypes, and pattern libraries.

Confidential, La Jolla, CA

User Experience Analyst

Responsibilities:

• Created checklists, templates, and procedures for user testing, interviews, and surveys.
• Conducted interviews, surveys, and other ethnographic research to validate and recommend designs

Confidential, Reston, VA / Dallas, TX

Sr. Interaction Architect

Responsibilities:

• Responsible for UX of all Verizon Internet registration and DSL installation applications, as well as critical Verizon customer account and ecommerce pages.
• Coordinated with product owners to translate business objectives into creative strategies and functional designs.
• Wrote content for screen and print collateral.

Confidential, California

UI / UX Designer

Responsibilities:

• Designed and developed entire site for international tuna fishing company.
• Produced requirements, information architecture, templates, content, graphics, code, and maintained on server.