SUMMARY:

• Seasoned technology professional with demonstrated experience building complex intelligence systems for optimizing marketing and financial performance.
• Able to significantly improve marketing ROI by integrating internal and external data assets and using most sophisticated, scalable classification algorythms for precise targeting.
• Experience in marketing analytics architecture, complex systems design, software development lifecycle, financial data analysis, knowledge - based and direct marketing systems, B2B and consumer logical and physical database modeling, dimensional modeling, ETL, metadata management, web log and transaction log analysis and data mining techniques.
• Excellent written and oral communication and presentation skills

TECHNICAL SKILLS:

• Google Analytics
• Excel, Tableau
• AdWords, FB audiences
• SSIS, SSRS, SSAS
• Google GTM, Integration
• Ab Initio
• Hadoop, Spark
• Visual Studio Development
• C#
• ERWin
• Python
• Git

PROFESSIONAL EXPERIENCE:

Confidential

Data Scientist

Responsibilities:

• Enhanced product offering while reducing churn by 30% through integrating Google Analytics with existing analytics infrastructure.
• Significantly improved targeting by including 360 degree view of customer interests into existing list generation process.
• Improved customer experience by introducing new QA code that was able to catch complex billing issues.
• Improved analytics for every customer-facing department in the company.

Confidential

Principal

Responsibilities:

• Used C# for gathering, real-time and batch ETL processing of various high and low latency financial market data.
• Used sophisticated data quality procedures to ensure clean data in and out.
• Data mining market data and establishing patterns and causality relationships using state of the art machine learning technologies.
• Developing and implementing trading algorithms.
• Ab Intio and Informatica consulting - financial data processing, data modeling, and data quality assurance.

Confidential

Consultant

Responsibilities:

• Developed logical and physical database structures to capture results of clinical tests.
• Provided statistical input for design of protocols.
• Recommended statistical designs that would be acceptable to regulators.
• Analyzed and reported results of clinical trials. Provided tables, listings and graphs for final study reports.
• Provided project requirements to programmers, managed outside CROs and consultants.

Confidential

Consultant

• Translated user and marketing requirements into reports supporting multiple functions within organization.
• Interfaced with clients and outside data providers, processed data and disseminated reports.

Confidential

Technical Project Leader

Responsibilities:

• Translated user and marketing requirements into product specifications.
• Used specs to develop business case, system architecture and staffing requirements.
• Tested various software tools and data providers.
• Provided technical expertise in evaluating strategic partnerships.

Confidential

Database Administrator

Responsibilities:

• Managed data warehouse, supported and trained business users.
• Developed logical and physical models, transformed, loaded and analyzed data.
• Lead a team of external consultants and programmers in documenting source systems.
• Evaluated, recommended and procured B2B data and software solutions.

Confidential

Actuarial Student

Responsibilities:

• Developed actuarial model projecting financial performance for overseas operations.
• Developed reporting data warehouse for voluntary group business.
• Developed metadata for source systems business rules, overseeing a team of programmers. Audited data for accuracy and completeness.
• Developed logical and physical models, transformed, loaded and analyzed data.
• Built a model to measure the value of improvements in sales, customer retention and expense savings for performance measurement and compensation.
• Oversaw department's budgeting and financial reporting functions.