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Promotional Analytics Resume Profile

Objective:

To obtain a challenging position that will utilize my background in information technology, statistical analysis and market research.

Experience:

Confidential

Data Analytics Consultant

  • Serve as a data analytics and predictive modeling consultant in the Global Health Economics and Outcomes Research group of the Global Evidence and Value Determination Department at Sanofi. In this position I am responsible for providing statistical and predictive analysis and modeling support for a Phase III monoclonal antibody cholesterol lowering product that will soon be submitted to the FDA for approval.
  • Analyses performed using a several different software systems including SAS including Enterprise Miner , R, OpenBUGS, Excel, and Access. Exploratory and inferential statistical analyses performed using a variety of univariate and multivariate techniques ranging from simple descriptive analyses to more advanced analyses such as segmentation, Bayesian linear and logistic regression and timeseries analysis.

Confidential

Data Analytics Consultant

  • Serve as independent data analytics and predictive modeling consultant to the
  • Delivery Services Group at Aileron. In this capacity I provide SAS programming,
  • database programming and statistical consulting services to help solve various tactical
  • and strategic client marketing and sales requests.
  • Analyses performed using a several different software systems including, SAS, Excel, Access, Oracle and X13ARIMA/SEATS.

Confidential

Data Analytics Consultant

  • Serve as the primary data analytics and predictive modeling consultant to the
  • Commercial Operations group at Sanofi Pasteur. In this position I work closely with
  • our Sanofi Pasteur internal clients and the Broadmoor Solutions IT and data analytics
  • support staff to design and develop various analytical solutions to answer tactical and
  • strategic client marketing and sales requests.
  • Analyses performed using a several different software systems including MicroStrategy, SAS including Enterprise Miner , Excel, Access and X12ARIMA. Exploratory and inferential statistical analyses performed using a variety of univariate and multivariate techniques ranging from simple descriptive analyses to more advanced analyses such as segmentation, linear regression and timeseries analysis.

Confidential

Director, Promotional Analytics

  • Served as one of the primary consultants in the Kantar Health PRM group. In this
  • position I worked closely with the clients and our internal analytical staff PRM,
  • market research, forecasting and epidemiology to design and develop promotional
  • response modeling projects to support various client requests. I also provided
  • statistical and analytical services to various internal departments e.g., epidemiology
  • and Oncology Market Access in support of their products and offerings.
  • Examples of the external and internal projects I've worked on are as follows:
  • Pricing studies for new product launches
  • Market mix studies for new product launches
  • Market mix studies to improve the effectiveness of the various promotional modality expenditures
  • Sales force sizing studies for product relaunch
  • Development of an Excel/VBA cancer incidence forecasting tool
  • Evaluation of external oncology claims data databases to determine the suitability for use in an syndicated oncology claims tracking and analysis offering
  • Development of a data aggregation and forecasting tool for a variety of retail and institutional oncology products
  • Participated in the high level statistical validation of the TRI M indices with pharmaceutical sales data
  • Worked on a development project with a British consulting company to design and develop a system dynamics patient flow model for nonsmall cell lung cancer.
  • Analyses and systems designed and developed using a variety of software including
  • SPSS, SAS, TSP, HBReg, Excel, Access and SQL Server. Exploratory and inferential statistical analyses performed using a variety of univariate and multivariate techniques ranging from simple descriptive analyses to nonparametric analyses to more advanced analyses such as linear and nonlinear regression, factor analysis, cluster analysis, timeseries analysis, analysis of variance, conjoint and discrete choice analyses.

Confidential

Executive Director, Informatics

  • Served as the primary statistical and analytical consultant in the Informatics group.
  • As such, I worked directly with the various corporate operating groups to design and
  • develop analytical systems and statistical solutions to support their operational needs.
  • Examples of areas of involvement included the following:
  • Sales force deployment analysis
  • Sales force optimization
  • Sales force territory analysis
  • Sales force efficiency and effectiveness measurements
  • Call panel implementation and maintenance
  • Sales management reports
  • Client reports
  • Ad hoc client analytical requests
  • Projections and forecasts
  • Custom metrics
  • Business intelligence
  • Analyses and systems designed and developed using a variety of software including
  • SPSS, SAS, Excel, Access and SQL Server. Exploratory and inferential statistical
  • analyses performed using a variety of univariate and multivariate techniques ranging
  • from simple descriptive analyses to nonparametric analyses to more advanced analyses such as linear and nonlinear regression, factor analysis, cluster analysis, timeseries analysis, analysis of variance, conjoint and discrete choice analyses.
  • Supervisory, scheduling and project management oversight responsibility for three
  • department staff member and two contractors.
  • Responsible for defining and maintaining the Informatic's group annual budget
  • Responsible for establishing and managing outside vendor relationships to support
  • PDI informational and analytical needs.

Confidential

  • Established overall corporate policies and procedures for the procurement, management and use of both external and internal customer data needed by the enterprise for strategic, tactical and operational planning and execution.
  • Designed and developed the system to receive, process, store and distribute IMS and
  • NDC physician level script data for all PDI copromotion, shared sales and pharma
  • products programs.
  • Chief architect of the PRaxIS PDI Research and Executive Information System data
  • warehouse
  • Threetier web enabled architecture
  • Highly scalable within and across tiers
  • MSSQL Server 2000 used for the database management system
  • MicroStrategy 7i used for the business intelligence frontend

Confidential

Director of Information Technology

  • Supervised 5 programmer/analysts, 1 network administrator and 1 telephone systems
  • administrator.
  • Supervised the redesign and migration of the company's RAPIDS lead generation
  • management system from a Visual Basic 6.0/MS SQL Server system to a webenabled
  • ASP/VBScript/JScript/MS SQL Server system.
  • Proposed and established a formal research and development group within the IT
  • department dedicated to ongoing enhancement and development of the RAPIDS
  • system.
  • Developed and implemented a formal budget for the IT department.

Confidential

Director of Systems Development

  • Supervised a team of 6 programmer/analysts.
  • Principal designer and IT project manager for the UPS project.
  • Chief designer and project manager for the TNS Intersearch project tracking system.
  • Design contributor to the Sports Poll Interactive project.
  • Chief designer of the Chase Manhattan Bank customer satisfaction tracking system.
  • Lead designer and programmer for the joint AT T/PacBell LDCW project

Confidential

  • Supervised a staff of 15 spec writers and 2 operations staff.
  • Performed a company wide analysis of existing hardware and software systems and provided senior management with a detailed report outlining an incremental plan for modernizing. Implemented plan over two years with savings of 50 in hardware and 20 in software.
  • Worked with outside vendors to implement a data communications network to enable our remote interviewing locations to use the central data processing system for computer assisted telephone interviewing.
  • Introduced PCs to the company for use in the word processing department replaced IBM Displaywriters and the statistical analysis department using both SPSS and SAS .
  • Implemented a Novell network to support the word processing, sampling and statistical analysis departments.

Confidential

Founder and Principal

  • Client acquisition and project management.
  • Clients included ARA, Chase Econometrics, WEFA, WACO Associates,
  • Montgomery County Community College and others.
  • Designed and developed several microcomputer software systems for the company.

Confidential

Senior Systems Analyst and Designer

  • Provided microcomputer and mainframe support for the forecasting and field staff.
  • Taught a variety of micro and mainframe courses
  • e.g., LOTUS 123, dBASE III, Volkswriter, ES and XSIM
  • Designed and implemented several large XSIM and PASCAL/VS based systems for internal and client use.

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